---
title: "Gururaja Anandathirtha - Sr.Manager (R&D) - Brakes, ABS - Customer Centric in Greater Bengaluru Area | Tal"
description: "Meet Gururaja Anandathirtha, Engineering Leadership | Automotive Electronics | EV | ADAS | Product Strategy | Customer Solutions | Innovation | Business Growth based in Greater Bengaluru Area. AI stack includes github copilot."
image: "https://tal.club/meet/gururaja-anandathirtha/share-image"
---

# Gururaja Anandathirtha on Tal

## Headline

Engineering Leadership \| Automotive Electronics \| EV \| ADAS \| Product Strategy \| Customer Solutions \| Innovation \| Business Growth

## About

Strategic R&amp;amp;D and Engineering Leader with 23\+ years of experience driving innovation, product development, program execution, and business growth across Automotive Electronics, ADAS, Telematics, EV Systems, ABS, e\-Suspension, Infotainment, and Connected Mobility\. Proven success leading global engineering organizations, managing multi\-million\-dollar budgets, building high\-performance teams, and delivering products from concept to commercialization\.

## Location

Greater Bengaluru Area

## AI stack

github copilot

## Work experience

Sr\.Manager \(R&amp;D\) \- Brakes, ABS \- Customer Centric at Endurance Technologies Ltd\., Jul 2025 \- Present · 1 yr 4 mos, Pune District, Led development of next\-generation ABS and e\-Suspension products\. Driving technology roadmap, product strategy, and engineering execution\. Collaborating with OEM customers on future mobility solutions\. Leading cross\-functional engineering teams from concept through production\. Supporting strategic customer programs and new business initiatives\. Built and Scaled team from 0 to 10

Hardware Engineering Manager at Inteva Products, Nov 2023 \- Apr 2025 · 1 yr 6 mos, Bangalore Urban, Led Global engineering leadership, Customer engagement, OEM collaboration, Engineering Transformation, Team Leadership, Product Delivery\. Vehicle Body Electronics \- Sunroof and Windows regulator Motor Drivers and Innovation programs

Sr Manager \- Program Management at Capgemini Engineering, May 2020 \- Sep 2023 · 3 yrs 5 mos, Bangalore Urban, Led end\-to\-end New Product Introduction \(NPI\) programs for Intel \(ARC A770 Graphics Platform\) and Cisco \(ASR9K &amp; Fretta Industrial Routers\), managing global cross\-functional teams across Hardware, Software, Mechanical, Validation, Procurement, Finance, and Manufacturing\. Directed program execution with ownership of scope, schedule, cost, quality, and risk\. Led and mentored Junior Program Managers while driving governance, executive reporting, WBS planning, and milestone tracking\. Partnered with global engineering teams and customers to ensure successful product development and commercialization\. Drove cross\-functional collaboration, resource planning, and stakeholder management to deliver complex technology programs on time and within budget\.

Hardware Engineering Manager at Danlaw Technologies India Limited, Aug 2019 \- May 2020 · 10 mos, Bangalore Urban, Karnataka, India, • Managed Electric Vehicle Engine Control Unit development for Ashok Leyland and Connected Vehicle program/Telematics for Royal Enfield\. • Led cross\-functional teams for design, DVP, certifications, and product delivery\. • Coordinated with firmware/software teams and managed customer communications

Sr\.Manager \- SI R&amp;D at Rane t4u Private Limited, Jul 2018 \- Aug 2019 · 1 yr 2 mos, India, • Delivered IOT and connected car solutions for clients like DHL, Rivigo, OLA, and ZoomCar\. • Developed smart truck platforms and supported cold chain logistics digitalization\. • Interfaced with pre\-sales, quality, and BU teams to support POC and deployment

## Education

Master of Business Administration \- MBA, Business, Management, Marketing, and Related Support Services, Symbiosis Institute of Business Management, Pune

BE, Bachelore of Engineering \- Instrumentation technology, University of Mysore

[View the original profile](https://tal.club/meet/gururaja-anandathirtha)

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