Headline

Content & Product Marketer

About

I work across product marketing, content, brand, GTM, and systems. Over the last 6 years in B2B SaaS, I’ve built product positioning, content-led growth engines, shaped campaigns and customer narratives, and increasingly taken ownership of the workflows and automation layers underneath them. Outside the day job, I’m also a creator, stand-up comic, and screenwriter — experiences that have made me unusually sensitive to voice, tension, attention, and what makes people care. The common thread across all of it is this: understanding people well enough to create work that moves them, and systems well enough to make that work compound.

Location

Chennai

AI stack

antigravity

codex

claudecode

Work experience

Fractional Head of Product & Content Marketing at Digitsthra Creative Analytics, Jan 2026 - Jul 2026 · 7 mos, Chennai, Digitsthra had strong machine-learning and analytics products but nothing that let them sell without the founder in the room. I built the go-to-market layer from scratch. - Built their first sales-enablement library: pitch decks, product one-pagers, and value-led microsites for the ML and analytics solutions. - Worked with the founder, head of analytics, and sales team to turn complex technical capability into clear positioning and buyer-focused narratives. - Created account-specific decks and assets that helped win enterprise and public-sector customers, including Mahindra Auto and the National Institute of Ocean Technology. - Built ROI microsites that tied product capability to operational impact and cost savings, giving sales a concrete business case to work from. - Adapted messaging and proof points across very different buyers: automotive enterprises, government stakeholders, and technical decision-makers.

Associate Marketing Manager at Razorpay, Sep 2024 - May 2026 · 1 yr 9 mos, Bengaluru, Led end-to-end content for Show Me The Money 2026, RazorpayX’s flagship compensation report analyzing driving 670K+ impressions, 8,000+ engagements, 20+ SQLs, 500+ organic e-book downloads, Trial of the Century, RazorpayX Payroll’s AI Payslip launch campaign, generating 2.1M+ impressions, 1.5M+ reach, 8.64% engagement, plus 13% uplift in D&O leads and 16% uplift in website traffic. Wrote copy for RazorpayX Payroll’s paid brand campaign, delivering 3.5M impressions, 1.87M video views, a 53% view rate, and increasing daily MQLs from 190 to 258 (+35.8%). Grew RazorpayX Instagram 145%, the LinkedIn Showcase Page +217%

Content Strategist at Spendflo, May 2023 - Sep 2024 · 1 yr 5 mos, Chennai, Tamil Nadu, India

Senior Content Strategist at Mad Street Den, May 2022 - Mar 2023 · 11 mos, Chennai, Tamil Nadu, India

Social Media Manager at The Route, Nov 2021 - Mar 2022 · 5 mos, Chennai, Tamil Nadu, India

Education

Bachelor of Arts, DG Vaishnav College.