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Guru Kiran Hebbur

Product Management || Digital Transformation || Research & Analytics || IIT Madras

Hyderabad

10+ years of work experience

ADP
Sep 20242 yrsPresent

Hyderabad, Telangana, India

Growth Product Manager at ADP, leading the Marketplace product and driving initiatives to accelerate business growth and enhance customer experiences. My focus lies in scaling digital products, optimizing user journeys, and leveraging data-driven insights to deliver measurable outcomes. Key Expertise: • Growth Product Strategy & Execution • Marketplace Product Development • User Journey Optimization • Data-Driven Decision Making & Experimentation • Customer Acquisition, Conversion
TVS Motor Company
Apr 20231 yr 6 mosSep 2024

Bengaluru, Karnataka, India

- Led Product team of global markets to activate, adapt & scale B2B & B2C digital products to empower organization vision of global expansion to new markets. - Spearheaded the initiative of evolving commerce teck stack to MAC architecture to enable product strategy of Omni channel commerce. - Spearheaded the initiative of building master data to address data consistency and streamline management of master data. - Envisioned and rolled out "Retail finance marketplace" to enable users to evaluate finance option to aid thier decision & purchase making process.
TVS Motor Company
Apr 20221 yrMar 2023

Bengaluru, Karnataka, India

- Rolled out and scaled customer facing digital products for global markets to address digital presence gaps and to enable digital as a channel of revenue (Activated digital assets in 25+ countries) - Defined product startegy and roadmap with efforts of primary and secondary market reasearch, org status quo, company vision and mission. - Empowered business and product teams with BI dashboard on competitors market insights, health of digital products, brand & market insights to aid in taking data driven strategic decisions. - Continuously improved digital products on performance, user journey optimization, content optimization to provide value to customer thus achieving improvement in conversions. As part of these enabled some of the key features such as product comparison, recommendations, offers, conversational AI Bot, 3D models of the product etc. - Enabled B2B digital solutions such as Enquiry management, dealer management to improve operational efficiency and aid business team in driving lead nurturing.
TVS Motor Company
Oct 20216 mosMar 2022

Bangalore Urban, Karnataka, India

Developed data models for Business intelligence reports – Export data model for industry analysis and benchmarking, multiple sales data models for insights on contribution after marketing expenses in international market operation.
TVS Motor Company
Apr 20215 mosAug 2021

Hosur, Tamil Nadu, India

- Lead team for development of battery thermal management solution for domestic & global collaborative EV project. - Define test methods and its execution for validation of thermal management solutions of battery pack with meet global complaince requirements.
TVS Motor Company
Aug 20182 yrs 8 mosMar 2021

Hosur

• Developed 3D CFD CHT modeling methods for battery pack and power electronic systems of electric vehicle and defined standards and best practice to achieve repeatability and reduce new model turnaround time. • Developed automation methods in StarCCM+ for solving multi-continuum physics and auto mapping of thermo physical properties between the continuums. Resulting in reduction in turnaround time for results and better control on convergence criteria and mapping. • Developed and improved passive thermal management solution for two wheeler battery pack using prototyping, 3D CHT simulation in StarCCM+ and testing in thermal chambers • Led and coached team on IP creation on novel battery and power electronic thermal management solutions. Created IP to TVS in the area of passive thermal solutions for battery thermal management.
TVS Motor Company
Aug 20171 yrJul 2018

Hosur, Tamil Nadu, India

• Developed 1D system models for engine system of motorcycle and scooter for design iteration & optimization studies of engine to achieve target engine performance characteristics. • Developed chemical kinetic model of three way catalytic convertor (CAT) in collaboration with research team of Exothermia for prediction of tail pipe emission conversion and CAT parametric and position studies on emission conversion. • Conducted on-road & lab testing, data collection and processing for model validation
Career Break
Aug 20131 yr 11 mosJun 2015

Delhi, India

Dedicated around 2 years to intensive preparation for the highly competitive Indian Engineering Services (IES) Examination, a period that significantly deepened my engineering acumen and personal resilience. This was a deliberate investment in pushing my intellectual and personal boundaries, driven by an aspiration for impactful public service roles. During this time, I cultivated calculated risk-taking capabilities, meticulously weighing opportunities and challenges to navigate a demanding study regimen. I gained a profound understanding of my strengths and areas for development, allowing for targeted improvement and sustained growth. My efforts culminated in successfully clearing the SSC (Staff Selection Commission) exam, though an unforeseen circumstance unfortunately prevented me from attending the interview. Additionally, I achieved a commendable All India Rank of 1028 in the GATE entrance exam for IITs, underscoring my strong grasp of core engineering principles and problem-solving skills. This phase reinforced my commitment to excellence and my ability to perform under pressure, preparing me for significant responsibilities in any challenging environment.

Guru’s AI Stack

antigravity
antigravity
codex
codex
cursor
cursor

Education

Indian School of Business

Product Development and Management

Indian School of Business

20231 yr2024
Indian Institute of Technology, Madras

Master of Technology (M.Tech), Thermal Engineering

Indian Institute of Technology, Madras

20152 yrs2017

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Headline

Product Management || Digital Transformation || Research & Analytics || IIT Madras

About

Product Manager with over 9+ years of experience in HCM & Automotive Industry, driving digital transformation and revenue growth across marketplace ecosystems and e-commerce platforms. Proven track record of managing $40M+ product portfolios and delivering measurable business impact. Expert in leveraging data analytics, A/B testing, and AI-powered solutions to optimize user experiences and drive business outcomes. Strong background in cross-functional leadership, strategic product roadmapping, and international market expansion

Location

Hyderabad

AI stack

antigravity

codex

cursor

Work experience

Senior Product Manager at ADP, Sep 2024 - Present · 2 yrs, Hyderabad, Telangana, India, Growth Product Manager at ADP, leading the Marketplace product and driving initiatives to accelerate business growth and enhance customer experiences. My focus lies in scaling digital products, optimizing user journeys, and leveraging data-driven insights to deliver measurable outcomes. Key Expertise: • Growth Product Strategy & Execution • Marketplace Product Development • User Journey Optimization • Data-Driven Decision Making & Experimentation • Customer Acquisition, Conversion

Senior Digital Product Manager, B2C/B2B Digital Products - Digital & AI at TVS Motor Company, Apr 2023 - Sep 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, - Led Product team of global markets to activate, adapt & scale B2B & B2C digital products to empower organization vision of global expansion to new markets. - Spearheaded the initiative of evolving commerce teck stack to MAC architecture to enable product strategy of Omni channel commerce. - Spearheaded the initiative of building master data to address data consistency and streamline management of master data. - Envisioned and rolled out "Retail finance marketplace" to enable users to evaluate finance option to aid thier decision & purchase making process.

Digital Product Manager, B2C/B2B Digital Products – Digital & AI at TVS Motor Company, Apr 2022 - Mar 2023 · 1 yr, Bengaluru, Karnataka, India, - Rolled out and scaled customer facing digital products for global markets to address digital presence gaps and to enable digital as a channel of revenue (Activated digital assets in 25+ countries) - Defined product startegy and roadmap with efforts of primary and secondary market reasearch, org status quo, company vision and mission. - Empowered business and product teams with BI dashboard on competitors market insights, health of digital products, brand & market insights to aid in taking data driven strategic decisions. - Continuously improved digital products on performance, user journey optimization, content optimization to provide value to customer thus achieving improvement in conversions. As part of these enabled some of the key features such as product comparison, recommendations, offers, conversational AI Bot, 3D models of the product etc. - Enabled B2B digital solutions such as Enquiry management, dealer management to improve operational efficiency and aid business team in driving lead nurturing.

Data Engineer, Business Intelligence - D&AI at TVS Motor Company, Oct 2021 - Mar 2022 · 6 mos, Bangalore Urban, Karnataka, India, Developed data models for Business intelligence reports – Export data model for industry analysis and benchmarking, multiple sales data models for insights on contribution after marketing expenses in international market operation.

Deputy Manager, EV System Thermal Management – R&D at TVS Motor Company, Apr 2021 - Aug 2021 · 5 mos, Hosur, Tamil Nadu, India, - Lead team for development of battery thermal management solution for domestic & global collaborative EV project. - Define test methods and its execution for validation of thermal management solutions of battery pack with meet global complaince requirements.

Assistant Manager, EV System Thermal Management – R&D at TVS Motor Company, Aug 2018 - Mar 2021 · 2 yrs 8 mos, Hosur, • Developed 3D CFD CHT modeling methods for battery pack and power electronic systems of electric vehicle and defined standards and best practice to achieve repeatability and reduce new model turnaround time. • Developed automation methods in StarCCM+ for solving multi-continuum physics and auto mapping of thermo physical properties between the continuums. Resulting in reduction in turnaround time for results and better control on convergence criteria and mapping. • Developed and improved passive thermal management solution for two wheeler battery pack using prototyping, 3D CHT simulation in StarCCM+ and testing in thermal chambers • Led and coached team on IP creation on novel battery and power electronic thermal management solutions. Created IP to TVS in the area of passive thermal solutions for battery thermal management.

System Analyst – R&D at TVS Motor Company, Aug 2017 - Jul 2018 · 1 yr, Hosur, Tamil Nadu, India, • Developed 1D system models for engine system of motorcycle and scooter for design iteration & optimization studies of engine to achieve target engine performance characteristics. • Developed chemical kinetic model of three way catalytic convertor (CAT) in collaboration with research team of Exothermia for prediction of tail pipe emission conversion and CAT parametric and position studies on emission conversion. • Conducted on-road & lab testing, data collection and processing for model validation

Personal goal pursuit at Career Break, Aug 2013 - Jun 2015 · 1 yr 11 mos, Delhi, India, Dedicated around 2 years to intensive preparation for the highly competitive Indian Engineering Services (IES) Examination, a period that significantly deepened my engineering acumen and personal resilience. This was a deliberate investment in pushing my intellectual and personal boundaries, driven by an aspiration for impactful public service roles. During this time, I cultivated calculated risk-taking capabilities, meticulously weighing opportunities and challenges to navigate a demanding study regimen. I gained a profound understanding of my strengths and areas for development, allowing for targeted improvement and sustained growth. My efforts culminated in successfully clearing the SSC (Staff Selection Commission) exam, though an unforeseen circumstance unfortunately prevented me from attending the interview. Additionally, I achieved a commendable All India Rank of 1028 in the GATE entrance exam for IITs, underscoring my strong grasp of core engineering principles and problem-solving skills. This phase reinforced my commitment to excellence and my ability to perform under pressure, preparing me for significant responsibilities in any challenging environment.

Education

Product Development and Management, Indian School of Business

Master of Technology (M.Tech), Thermal Engineering, Indian Institute of Technology, Madras

Guru Kiran Hebbur - Senior Product Manager in Hyderabad | Tal