Gurpreet Singh Chadha profile photo 1 on Tal

Gurpreet Singh Chadha

Building India’s First Personal AI Assistant | Driving Growth, Revenue & Retention in Consumer AI

Bengaluru

5+ years of work experience

Equal AI Assistant
May 20265 mosPresent

Hyderabad

AppsForBharat
Feb 20251 yr 4 mosMay 2026

Bengaluru South

$50M-funded consumer tech startup backed by Elevation Capital & Peak XV Partners *Owned international P&L across multiple markets and accountable for business numbers i.e. Revenue, LTV/CAC, blended ROAS, and CM1/CM2 profitability. *Scaled monthly revenue and paid media investment while maintaining CM2-positive contribution. *Built persona-driven acquisition strategies using customer interviews and behavioral analytics. *Increased retention via lifecycle automation and post-purchase journey optimization, strengthening LTV and repeat revenue. *Launched and scaled new GTM verticals, managing a cross-functional growth team and embedding experimentation across creatives and conversion funnels.
Pixis
Apr 202410 mosJan 2025

Bengaluru

$200 M USD funded AI tech startup backed by SoftBank Vision Fund 2 and General Atlantic *Led enterprise digital campaigns for multiple international clients across US, Canada, and LATAM, managing large‑scale paid media across Google, Meta, Bing, and TikTok while ensuring client objectives and KPIs were met. *Owned strategic client relationships, developing multi‑channel growth roadmaps aligned with revenue and profitability KPIs while maintaining high client retention. *Integrated AI‑driven campaign optimization to improve performance and outcomes. *Mentored a team of campaign managers and established performance marketing and experimentation best practices. *Contributed to accelerated platform adoption and client success through the company’s codeless AI marketing infrastructure and creative capabilities.
Pixis
Aug 20239 mosApr 2024

Bengaluru, Karnataka, India

iQuanti
Apr 20235 mosAug 2023

Bengaluru

Leading Performance Marketing and Analytics Agency *Managed paid campaigns across Google and Meta for multiple clients, optimizing spend and performance efficiency. *Improved lead quality and conversion rates through campaign segmentation, funnel restructuring, and data-driven optimizations. *Led a 5-member team and developed internal performance playbooks, adopted across accounts for consistent campaign success. *Promoted from Analyst to Senior Analyst within 18 months, taking ownership of high-value client accounts and mentoring junior team members.
iQuanti
Jun 20211 yr 11 mosApr 2023

Bengaluru, Karnataka, India

Reliance Industries Limited
Jun 20202 mosJul 2020

Mumbai, Maharashtra, India

Summer intern 2020 at Reliance Industries Limited Project was based upon R|Elan Products: Project was based upon R|Elan Products: 1. Understanding the Design Complexity 2. Understanding the Product Lifecycle 3. Analysis of Market Potential 4. Analysis of Value Chains 5. Key strategies to gain acceptance 6. Demand-Supply Landscape

Gurpreet’s AI Stack

claude
claude
cursor
cursor
lovable
lovable
mcp
mcp
meta
meta

Education

Dr. B. R. Ambedkar National Institute of Technology (NIT), Jalandhar

Bachelor of Technology - BTech

Dr. B. R. Ambedkar National Institute of Technology (NIT), Jalandhar

20174 yrs2021
Spring Dale Senior School

Spring Dale Senior School

200314 yrs2017

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Headline

Building India’s First Personal AI Assistant | Driving Growth, Revenue & Retention in Consumer AI

About

"If it scales intelligently and sustains long term, it’s worth building."

Location

Bengaluru

AI stack

claude

cursor

lovable

mcp

meta

Work experience

Director - Marketing at Equal AI Assistant, May 2026 - Present · 5 mos, Hyderabad

Senior Manager - Global Performance and Growth at AppsForBharat, Feb 2025 - May 2026 · 1 yr 4 mos, Bengaluru South, $50M-funded consumer tech startup backed by Elevation Capital & Peak XV Partners *Owned international P&L across multiple markets and accountable for business numbers i.e. Revenue, LTV/CAC, blended ROAS, and CM1/CM2 profitability. *Scaled monthly revenue and paid media investment while maintaining CM2-positive contribution. *Built persona-driven acquisition strategies using customer interviews and behavioral analytics. *Increased retention via lifecycle automation and post-purchase journey optimization, strengthening LTV and repeat revenue. *Launched and scaled new GTM verticals, managing a cross-functional growth team and embedding experimentation across creatives and conversion funnels.

Manager - Performance & Growth at Pixis, Apr 2024 - Jan 2025 · 10 mos, Bengaluru, $200 M USD funded AI tech startup backed by SoftBank Vision Fund 2 and General Atlantic *Led enterprise digital campaigns for multiple international clients across US, Canada, and LATAM, managing large‑scale paid media across Google, Meta, Bing, and TikTok while ensuring client objectives and KPIs were met. *Owned strategic client relationships, developing multi‑channel growth roadmaps aligned with revenue and profitability KPIs while maintaining high client retention. *Integrated AI‑driven campaign optimization to improve performance and outcomes. *Mentored a team of campaign managers and established performance marketing and experimentation best practices. *Contributed to accelerated platform adoption and client success through the company’s codeless AI marketing infrastructure and creative capabilities.

Customer Success Manager - Performance Marketing at Pixis, Aug 2023 - Apr 2024 · 9 mos, Bengaluru, Karnataka, India

Senior Performance Marketing Analyst at iQuanti, Apr 2023 - Aug 2023 · 5 mos, Bengaluru, Leading Performance Marketing and Analytics Agency *Managed paid campaigns across Google and Meta for multiple clients, optimizing spend and performance efficiency. *Improved lead quality and conversion rates through campaign segmentation, funnel restructuring, and data-driven optimizations. *Led a 5-member team and developed internal performance playbooks, adopted across accounts for consistent campaign success. *Promoted from Analyst to Senior Analyst within 18 months, taking ownership of high-value client accounts and mentoring junior team members.

Performance Marketing Analyst at iQuanti, Jun 2021 - Apr 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India

Marketing Intern at Reliance Industries Limited, Jun 2020 - Jul 2020 · 2 mos, Mumbai, Maharashtra, India, Summer intern 2020 at Reliance Industries Limited Project was based upon R|Elan Products: Project was based upon R|Elan Products: 1. Understanding the Design Complexity 2. Understanding the Product Lifecycle 3. Analysis of Market Potential 4. Analysis of Value Chains 5. Key strategies to gain acceptance 6. Demand-Supply Landscape

Education

Bachelor of Technology - BTech, Dr. B. R. Ambedkar National Institute of Technology (NIT), Jalandhar

Spring Dale Senior School