---
title: "Gurjot Kaur - Co-Founder in Bengaluru | Tal"
description: "Meet Gurjot Kaur, Co-Founder: SuperLiving | Hiring | Ex: Pocket, Meesho I IIML’ 21 | UN Hult Prize APAC Top 6 | D2C-Forbes Top100 Leaders’21 based in Bengaluru."
image: "https://tal.club/meet/gurjot-kaur/share-image"
---

# Gurjot Kaur on Tal

## Headline

Co\-Founder: SuperLiving \| Hiring \| Ex: Pocket, Meesho I IIML’ 21 \| UN Hult Prize APAC Top 6 \| D2C\-Forbes Top100 Leaders’21

## Location

Bengaluru

## Work experience

Co\-Founder at SuperLiving, Jul 2025 \- Present · 1 yr 2 mos, Bengaluru, Karnataka, India, On a mission to make Quality Lifestyle accessible, affordable and sustainable for Bharat\.

Content Strategy\- India at Pocket FM, Jan 2025 \- Jul 2025 · 7 mos, Devised Content strategy for Drama & Romance categories\. Analysed 11 blockbuster shows to decode listening behaviour and content patterns\. Designed a structured 100\-Hr Retention framework to improve long term engagement and retention\. Partnered closely with creative leads to design and structure the crucial first hours, ensuring faster hook, better onboarding and stronger early retention\.

India Growth at Pocket FM, Jul 2024 \- Dec 2024 · 6 mos, Worked at the intersection of Growth, Content & Business to scale Fantasy shows\. Led performance marketing strategy, optimising acquisition and retention funnels for Meta and Google\. Executed data driven experiments to improve ROI and reduce wasted spends\.

Category Management at Meesho, Jun 2022 \- Jun 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Scaled Women Fashion & Home Categories\. Part of Launch team for Meesho Gold, Heavy\-Weight categories, Cross\-Category Adoption, and Brands\. Led the Discovery charter as Biz POC for Diwali Sale\.

Consultant at Mastercard, May 2021 \- May 2022 · 1 yr 1 mo, Gurugram, Haryana, India

Co\-Founder at Lakshya, Oct 2019 \- Feb 2021 · 1 yr 5 mos, Built India’s most affordable EV\. Recognised and funded by United Nations, CEAT tires, IIMB and IIML incubator\.

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Lucknow

Bachelor of Engineering \- BE, Dr\. SSB University Institute of Chemical Engineering and Technology, Panjab University, Chandigarh

[View the original profile](https://tal.club/meet/gurjot-kaur)

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