Gurjot Kaur
Co-Founder: SuperLiving | Hiring | Ex: Pocket, Meesho I IIML’ 21 | UN Hult Prize APAC Top 6 | D2C-Forbes Top100 Leaders’21
Bengaluru
6+ years of work experience
Jul 20251 yr 2 mosPresent
Bengaluru, Karnataka, India
On a mission to make Quality Lifestyle accessible, affordable and sustainable for Bharat.
Jan 20257 mosJul 2025
Devised Content strategy for Drama & Romance categories. Analysed 11 blockbuster shows to decode listening behaviour and content patterns. Designed a structured 100-Hr Retention framework to improve long term engagement and retention. Partnered closely with creative leads to design and structure the crucial first hours, ensuring faster hook, better onboarding and stronger early retention.
Jul 20246 mosDec 2024
Worked at the intersection of Growth, Content & Business to scale Fantasy shows. Led performance marketing strategy, optimising acquisition and retention funnels for Meta and Google. Executed data driven experiments to improve ROI and reduce wasted spends.
Jun 20222 yrs 1 moJun 2024
Bengaluru, Karnataka, India
Scaled Women Fashion & Home Categories.
Part of Launch team for Meesho Gold, Heavy-Weight categories, Cross-Category Adoption, and Brands. Led the Discovery charter as Biz POC for Diwali Sale.
May 20211 yr 1 moMay 2022
Gurugram, Haryana, India
Oct 20191 yr 5 mosFeb 2021
Built India’s most affordable EV.
Recognised and funded by United Nations, CEAT tires, IIMB and IIML incubator.
Education
Master of Business Administration - MBA
Indian Institute of Management, Lucknow
20192 yrs2021
Bachelor of Engineering - BE
Dr. SSB University Institute of Chemical Engineering and Technology, Panjab University, Chandigarh
20154 yrs2019
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