Headline

MFM @ NIFT Mumbai | Retail, Buying & Marketing Enthusiast | VM & Consumer Experience | Bluestone | Baggit

About

I am a Master’s student in Fashion Management at NIFT Mumbai, with hands-on experience across fashion retail, visual merchandising, and consumer-facing brand environments. My academic and internship journey has helped me build a strong foundation in retail strategy, buying sensibilities, consumer behavior, and marketing communication, supported by practical exposure to store execution and visual storytelling. I have worked as a 3D Designer during my graduation internship, where I developed a strong understanding of product visualization and design-to-market workflows. Additionally, my Visual Merchandising internship at Baggit strengthened my understanding of store-level execution, customer flow, and the commercial impact of visual decisions. Currently, I am completing my Graduation Project with Bluestone Jewellery (Dec–April), where I am gaining deeper insights into jewellery retail, everyday wear positioning, and experiential retail strategies. My long-term interest lies in retail buying and fashion marketing, where I aim to combine data-driven thinking, consumer insights, and creative strategy to build commercially strong and customer-relevant brands. I actively enjoy analysing retail formats, brand communication, and in-store experiences, and I am now beginning to share my learnings and observations through professional content on LinkedIn.

Location

Mumbai

Work experience

Visual Merchandiser Intern at BlueStone, Dec 2025 - Apr 2026 · 5 mos, Mumbai, Maharashtra, India, Worked as a Visual Merchandising Intern for a fine jewellery brand dealing exclusively in pure gold and natural diamonds. Handling VM execution across stores, conducting store visits, audits, and ensuring luxury-led visual consistency aligned with brand standards.

Visual Merchandiser at Baggit India Private Limited, Jun 2025 - Jul 2025 · 2 mos, Mumbai, Maharashtra, India, Contributed to in-store layouts, seasonal displays, and product placements to boost brand visibility and sales; ensured brand guideline compliance through regular visual audits.

Business assistant at Geetanjali Plastics, Jun 2023 - Jun 2024 · 1 yr 1 mo, Nagpur, Maharashtra, India

Intern at YX Technologies Pvt Ltd, Nov 2022 - Feb 2023 · 4 mos, Nagpur, Maharashtra, India, Worked on CLO 3D to create virtual garments and improve digital prototyping. Assisted in the visualization of t-shirts, shirts, trousers, skirts, caps, skorts, shorts, and shoes. Supported the design team in refining digital garment presentations for production.

Education

Business, Management, Marketing, and Related Support Services, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

Bachelor's degree, Fashion/Apparel Design, HimalayanUniversity