---
title: "Gunaseelan Radhakrishnan - Vice President - Integrated Marketing in Bangalore Urban | Tal"
description: "Meet Gunaseelan Radhakrishnan, Marketing & Growth Leader | P&L Owner | Global Integrated Marketing | AI-Powered SaaS | ex-Amazon (Alexa) based in Bangalore Urban."
image: "https://tal.club/meet/gunaseelan-radhakrishnan/share-image"
---

# Gunaseelan Radhakrishnan on Tal

## Headline

Marketing & Growth Leader \| P&L Owner \| Global Integrated Marketing \| AI\-Powered SaaS \| ex\-Amazon \(Alexa\)

## About

Growth happens at the intersection of customer insight, product innovation and disciplined execution\. That's where I have spent the last 20\+ years building my career\. I have had the opportunity to build and scale businesses across global technology companies, entrepreneurial ventures and AI\-powered Consumer SaaS businesses, with leadership roles at Amazon, InMobi and CACTUS\. I currently lead Global Integrated Marketing at CACTUS while managing the retail business for Japan and South Korea\. My role extends beyond marketing into end\-to\-end business growth—owning market strategy, P&L, customer acquisition, pricing, digital channels, AI\-led growth, customer retention, and cross\-functional execution to scale revenue across global markets\. Before this, I built and scaled marketing organizations at Amazon \(Alexa Devices, Echo\) and InMobi, and founded a venture\-backed consumer startup\. One thing has held true across every role: real growth starts with a deep understanding of the customer's needs and preferences\. I enjoy solving business problems through marketing\. Whether it's scaling AI\-powered products like Paperpal, repositioning Editage into a broader research solutions platform, expanding into new markets or building high\-performing teams, my focus has always been the same: sustainable growth through disciplined execution\. Earlier in my career, building a startup taught me lessons that continue to shape my leadership today \- move with urgency, stay close to customers, challenge assumptions and never lose sight of the business outcome\. Those entrepreneurial instincts continue to influence how I lead teams and drive transformation within larger organizations\. Brand and performance marketing have operated as separate disciplines for years\. AI is starting to blur that line, especially in how customers research and decide\. The opportunity isn't just to market AI\-powered products and services, it's to reimagine how businesses create value and build enduring customer relationships in an AI\-first world\. I am always keen to connect with leaders who are passionate about growth, technology, innovation and building global businesses\.

## Location

Bangalore Urban

## Work experience

Vice President \- Integrated Marketing at Cactus Communications, Apr 2026 \- Present · 5 mos, Today, I lead Global Integrated Marketing at CACTUS and also own the retail business for Japan and South Korea, a 30\-member marketing organization spanning both functions\. My scope covers business strategy, revenue growth, customer acquisition, brand, search & AI\-led discovery, lifecycle marketing, customer referrals and regional market leadership for Japan and Korea\. I work closely with Products & Technology, Product Marketing, Creative Studio, Customer Success, and regional leadership to shape growth strategy, improve customer experience, and build go\-to\-market engines for AI\-powered products and research solutions\.

Angel Investor & Advisor at Multiple startups, Jul 2022 \- Present · 4 yrs 2 mos, India

Vice President \- Integrated Marketing at Cactus Communications, Jul 2025 \- Mar 2026 · 9 mos, I led Integrated Marketing and New Client acquisition for Cactus Communications' consumer businesses, Paperpal and Editage, which serve students and researchers globally\. My scope spanned paid media, SEO and GEO, brand, lifecycle, and referrals, along with the training and content programs that support them\. I owned the strategy, the execution, and the budget allocation\. The harder part of the role is judgment\. AI is reshaping how researchers discover, evaluate, and pay for these products and services, and the old playbook doesn't hold anymore\. Much of the work now is deciding what to double down on, what to retire, and where to place the bets that will define the next phase of growth in academia\.

Vice President \- Digital Marketing at Cactus Communications, Jun 2023 \- Jun 2025 · 2 yrs 1 mo, I joined to lead Digital Marketing, primarily Search and New Client Acquisition for Cactus's consumer business\. Over time, I expanded that scope\. I worked with leadership to bring Referrals into the function \(previously owned by the existing customer team, since referrals largely come through them\), and made the case for a new Lifecycle Marketing function spanning content, training, and customer engagement\. Brand followed after that\. That expansion, from Search and Acquisition into Referrals, Lifecycle, and Brand is what became Integrated Marketing\.

Consulting CGO at Multiple Companies, Apr 2023 \- Jun 2023 · 3 mos, Bengaluru, Helping exceptional founders with their product and growth charter\.

Chief Growth Officer at ARTIUM, Jun 2022 \- Mar 2023 · 10 mos, Mumbai, Maharashtra, India, Built a 7\-person growth team from scratch, spanning paid and organic marketing — SEO, content, brand, and social media\. Rebuilt the acquisition funnel and campaign strategy, meaningfully improving both cost efficiency and return on ad spend\. Led the research that shaped Artium's core brand idea, "Ab India Seekhega Music," and brought it to life through two brand films made with well\-known musicians as part of an integrated campaign\. Identified Artium's key growth loops and set the experimentation roadmap in motion for content and viral growth\.

On Deck Fellow at On Deck, Oct 2021 \- May 2022 · 8 mos, Bengaluru, Karnataka, India, On Deck First 50 is an invite\-only fellowship program where top talent comes to accelerate their ideas, develop new skills, build relationships and accelerate their careers\.

## Education

Advanced Growth Strategy, Reforge

Engagement & Retention, Reforge

[View the original profile](https://tal.club/meet/gunaseelan-radhakrishnan)

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