Headline

finding patterns across people, markets & problems | 0→1 GTM with founders | Ex-NSRCEL, IIMB · EY

About

Reverse engineering serendipity for founders. Most of my work starts with a question I can’t quite leave alone. Why is this happening? What are we missing? Is there a better way to look at the problem? I’ve spent the last few years around founders, early-stage businesses, and the occasional problem nobody has quite figured out yet. GTM, research, distribution, strategy — the labels change. I’m usually somewhere in the middle, trying to understand people, the context, and the thing underneath the obvious answer. At NSRCEL, IIM Bangalore, I worked with founders across sectors, co-built programs from scratch, and spent a fair amount of time reverse-engineering what actually gets in the way of growth. Before that, I was at EY. Outside of work, I tend to follow the same rabbit holes. Culture, consumer behaviour, communities, markets, art, the internet. I like noticing something slightly off, pulling at the thread, and seeing if there’s a pattern hiding underneath. I’m still figuring out where all these threads meet. That’s probably the interesting part. Let's connect!

Location

India

AI stack

claude

gemini

notion

ChatGPT

Framer AI

Wispr Flow

Work experience

Freelance consultant at Multiple Projects, Jan 2026 - Present · 8 mo, Hybrid, An ongoing collection of things I’ve been curious enough to try, build, break, sell, research, or occasionally make up as I go. I have an unreasonable curiosity for the gaps. The problems that refuse to behave or fit neatly into a slide. I’m always chasing the why, the what if, and the possibilities hiding in between. Throw me a problem? Let’s figure things out. Growth, GTM, ops, content, sales, research. The function changes, but the game stays the same: figuring out what actually moves the needle at 0 to 1. So far, I’ve mostly taken on projects as an individual contributor, owning the problem, the execution, and the first version. Q1 ’26 | Things I said yes to • Built founder content strategies. Some days it meant positioning and ghostwriting. On others, it meant helping founders think, write, and find their own voice. • Worked on hospitality operations for India Jazz Project 1.0, across outreach, audience understanding, and F&B partnerships. • Built an art practice, sold original works, and exhibited in thematic shows. Q2 ’26 | Plot twist: zooming out • Took a zoom-out break. Solo travelled, went paragliding (10/10, would recommend), and finally got a health check. • Conducted user research across Tier 1 and Tier 2 markets for FMCG brands and AI product companies. Q3 ’26 | Back to poking things • Built positioning and organic growth experiments across Reddit and Threads. • Experimented with B2B outbound sales, learning what makes someone actually care enough to respond, and collecting a few rejections along the way. • Curated an art exhibition in Bhubaneswar, sold 9 artworks and worked with them on personal branding and storytelling. (What a crazy ride! Will do more) Q4 ’26 | TBD ...to be updated.

Reddit Marketing at Marketing Futurist, Jun 2026 - Aug 2026 · 3 mos, Remote

Assistant Manager at NSRCEL, Mar 2025 - Mar 2026 · 1 yr 1 mo, - co-built the first accelerator for NSRCEL, from whiteboarding to running fintech clinics, onboarding a cohort of 25 (seed to series A) companies, publishing a Newsletter IP, designing program, demo day and building a community of 250+ fintech founders across stages in 10 months (good sweat) - partnerships, hiring, sales, funding - the problems we worked on as a team (good problems to have?) - realised 0-1 and early stage is where i want to play more, serve more. so time to letsgo!

Associate - Revenue Stage Entrepreneurship Program at NSRCEL, Jan 2024 - Feb 2025 · 1 yr 2 mos, - 4 cohorts, end-to-end outreach management ( funnels, target marketing, offline & online events, partnerships, and everything in-between) - sector - agnostic portfolio management - Platforms, D2C, Fintech, AI , deeptech - you name it and possibly have worked with one, NSRCEL is an umbrella absolutely. - learnt how to put myself out there, made my peers use PITCH.com and many more fun tools to optimise the work, and became a go to person to deliver 100s of pitches for internal and external stakeholders. - the grunt work for being a generalist was achieved here.

figuring things out at SideQuesting, Mar 2023 - Jan 2024 · 11 mos, Hybrid, - Worked in a Venture studio - Gaming & Creator Economy thesis, pre-seed investment decks, spoke with multiple stakeholders on the go (thats when i realised startups and founders are fun- chaos and clarity can co-exist) - did book cover designs for - NGO, publishing house and commissioned sketches - content writing for an edtech startup - social media strategy & execution for a cloud kitchen - went on my first trek ^ p.s- loved every episode because it served my curiosity. Fun-maxxing 101

Analyst- Business Consulting Risk at EY, Jun 2022 - Feb 2023 · 9 mos, Bengaluru, - majorly healthcare and FMCG industries , preparing decks, working across with team in crunching numbers and auditing in payroll, inventory domains. - gave FRM L1, didnt like the core itself, realised curiousity won't be served here.

Education

Bachelor of Commerce - BCom (Honors), Finance and Investment, Christ University, Bangalore

Investments and Securities, The Chartered Institute for Securities & Investment (The CISI)

Public links

substack.com: https://substack.com/@gracypk

medium: https://medium.com/@iamgracypk