Headline

MBA IIM Bangalore | Growth Marketing | Brand Strategy | GTM Strategy | Sales and Distribution | Category Management | Strategy Consulting | Data-Driven Marketing | ExITC | Ex-Reliance

About

I just love food, marketing and cinema... Oh! Since this is LinkedIn, let me talk about myself professionally. I'm a mechanical engineer who somehow hustled his way into marketing and never looked back. I started by learning digital marketing the unconventional way through online courses, unpaid projects, freelancing, and eventually landed in a marketing agency, where I worked with everyone from multinational media and OTT brands to an FMCG client. It taught me one lesson early on: good marketing starts with understanding people. Curiosity then took me to IIM Bangalore, and later to ITC, where I now manage a ₹25 Cr business. Along the way, I've worked across multiple GTM strategies, trade marketing, digital marketing, consumer activations, account management, and even built internal products to solve business problems. Across these roles, I have developed strong expertise in GTM strategy, trade marketing, digital marketing, consumer activations, and account management, along with data and analytics skills including Python, Tableau, Google Analytics, and Meta Ads. What excites me most is understanding why people buy, spotting growth opportunities, experimenting with ideas and building systems that help businesses grow. I enjoy marrying creativity with analytics and strategy with execution. What excites me the most isn't just running campaigns. It's understanding why people buy, spotting growth opportunities, experimenting with ideas, and building systems that help businesses grow. I am open to Growth Marketing, Brand Marketing, Category Management, and Strategy Consulting opportunities where I can bring this combination of commercial ownership, data-driven decision-making, and cross-functional execution to a growing business.

Location

Bengaluru

AI stack

antigravity

claude

codex

lovable

meta

claudecode

Work experience

Assistant Branch Manager Trainee - GT at ITC Limited, Jul 2025 - Jul 2026 · 1 yr 1 mo, Mumbai, Maharashtra, India

Management Intern at Reliance Industries Limited, Apr 2024 - Jun 2024 · 3 mos, Navi Mumbai, Maharashtra, India, I had the privilege to work with their retail segment, focusing on creating a periodic predictive mechanism for their international food category. This project provided me with hands-on experience in leveraging data-driven insights to address complex retail challenges. I also had an opportunity to collaborate with multiple other category teams and understand how diverse their approach are. It also offered a comprehensive understanding of the fast-paced and dynamic nature of the retail industry, sharpening my skills in operations, analytics, and strategic decision-making. The experience was instrumental in broadening my perspective on how innovative solutions drive growth in retail.

Senior Client Servicing Associate at TING, Nov 2021 - Mar 2023 · 1 y 4 mo, Chennai, Tamil Nadu, India

Social Media Manager at Zee Entertainment Enterprises Limited, Jun 2021 - Oct 2021 · 5 mos, Chennai, Tamil Nadu, India

System Engineer at Infosys, Oct 2020 - May 2021 · 8 mos, Mysore, Karnataka, India

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management Bangalore

BE - Bachelor of Engineering, Mechanical Engineering, College of Engineering, Guindy