Headline

Product Marketing | Crafting Go-to-Market Stories That Drive Growth in B2B SaaS

About

Some people build products. I help build the story around them. With 4.5+ years in content and product marketing, I enable B2B SaaS teams to turn complex ideas into clear, compelling narratives that drive growth and trust. From GTM messaging to content that actually resonates, I believe good stories don’t just explain, they move people. If your product is solid but the story isn’t doing it justice… Hi, that’s my cue.

Location

Bengaluru

AI stack

claude

gemini

lovable

perplexity

ChatGPT

Zapier

Work experience

Marketing Manager at Open Financial Technologies, Jan 2026 - Present · 9 mos, Bengaluru

Product Marketing Manager at Matters.AI, Jun 2025 - Sep 2025 · 4 mos, Bengaluru

Content Marketing Specialist at Cyber Sierra, May 2024 - Jun 2025 · 1 yr 2 mos, Remote, Developed product-focused content including blogs, case studies, and ebooks to communicate product value, support positioning, and drive engagement and thought leadership in the cybersecurity space. Built and managed a consistent social media calendar, contributing to LinkedIn follower growth and lead generation through targeted, multi-channel campaigns. Collaborated closely with designers, developers, and event teams to deliver visually engaging content, podcasts, and integrated campaigns that elevated brand visibility and awareness.

Content Marketer at Sprinto, Feb 2023 - Apr 2024 · 1 yr 3 mos, Remote, Created SEO-driven product content, PMM case studies, and long-form blogs to showcase product value, reinforce positioning, and support the full funnel from awareness to conversion.

Associate Content Marketer at Joy Technologies, Nov 2021 - Feb 2023 · 1 yr 4 mos, Chennai

Education

BTech - Bachelor of Technology, Industrial biotechnology, Anna University Chennai

Public links

gowsika-portfolio.lovable.app: https://gowsika-portfolio.lovable.app/