---
title: "Goutam Reddy - Senior Brand Manager in Greater Bengaluru Area | Tal"
description: "Meet Goutam Reddy, Senior Brand Manager, Himalaya Wellness | P&L & Portfolio Leadership | Brand Strategy, Innovation & Omnichannel Growth | E-commerce & Quick Commerce Leadership | IIM Lucknow based in Greater Bengaluru Area. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/goutam-reddy/share-image"
---

# Goutam Reddy on Tal

## Headline

Senior Brand Manager, Himalaya Wellness \| P&L & Portfolio Leadership \| Brand Strategy, Innovation & Omnichannel Growth \| E\-commerce & Quick Commerce Leadership \| IIM Lucknow

## About

Brand, growth and business leader with experience across consumer brands, D2C and omnichannel businesses\. My experience spans brand strategy, portfolio management, innovation, P&L ownership, e\-commerce, Quick Commerce and commercial strategy, with a focus on building new growth engines and scaling categories\. Currently with Himalaya Wellness, leading key brand and growth charters across OTC\. Previously led the e\-commerce charter for Sanfe and Open Secret, working across marketplace growth, channel expansion, pricing, commercial strategy and business scaling\. I bring a combination of brand\-building perspective, deep digital\-commerce expertise and commercial understanding, shaped across both large organisations and high\-growth startups\.

## Location

Greater Bengaluru Area

## AI stack

claude code

claude

gemini

kimi

openai

ChatGPT

## Work experience

Senior Brand Manager at Himalaya Wellness Company, Apr 2025 \- Present · 1 yr 7 mos

Brand Manager at Himalaya Wellness Company, Dec 2022 \- Apr 2025 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Scaling up the ecommerce biz\. for Baby Care, Pet Care and Wellness Category \- Own the P&L across all the 3 categories : profitably growing the business across all categories \- Identified newer categories for growth \- successfully launched 6 new categories across these 3 biz\. with the right GTM strategy \- Identified newer channels of growth; executed strategic partnerships with them leading to incremental 7% biz\. \- Renegotiated channel margins with prominent platforms in company's favour leading to a cost saving of \~1Cr on annual basis \- Leveraged Data Analytics to improve working ways and reduce dependency on manual labour \- Improved marketing efficiency by 35% on AMS and Flipkart Ads; Helped brand attain top 9/10 best\-seller tag on Amazon during Prime Day'23 Achievements: \- Awarded 'Ecommerce Brand of The Year \- Baby Products' by ET Digital Natives and Retail Awards 2024 \- Awarded 'Best Ecommerce Marketing Manager' for improving marketing efficiency and opening up newer avenues of marketing \-Awarded 'Fastest Growing channel' in OTX division for delivering 54% YoY growth in CY'23 \-Awarded ' Turnaround Champions' for sustainably growing the Baby Care category across marketplaces

Head Of Ecommerce at Open Secret, Nov 2021 \- Jun 2022 · 8 mos, Bengaluru, Karnataka, India, Led the E\-commerce vertical for Open Secret, healthy snacking brand on a mission to Unjunk the snacking industry in India \- Increased the revenue to 2x ARR ensuring contribution margin increases by 5% & AOVincreases by 16% \-Identified and onboarded 3 new marketplaces; set\-up newer avenues of growth through B2B % institutional sales \- Collaborated with innovation teamto launch 5 new categoriescontributing to 40% additional revenue \-Ideated and executed strategic brand partnership with 3 marketplaces to ensure additional recurring revenue \- Set up an inhouse AMS team to dynamically control the ad structure – increased every metric of funnel \- Helped the brand attain the Best\-seller tag on Amazon with revamped pricing and brand positioning strategy

Head Of Ecommerce at Sanfe, Feb 2021 \- Oct 2021 · 9 mos, New Delhi, Delhi, India, \- Led a team of 11 across 3 verticals to streamline the revenue team and develop capabilities & ensure cross\-functionality \- Increased the revenue to 2x ARR \(YoY\) ensuring contribution margin increases by 6%; AOV increased by 24% \- Identified and onboarded 4 new marketplaces; Formulated and set\-up additional channel of revenue via B2B sales \- Successfully identified and launched 3 new categories; industry leaders in 2 categories; 40% additional overall revenue \- Incorporated strategic Positioning & Pricing strategy to ensure that deeper category is built through moats \- Fostered the closure of Joint Business Plan for OND quarter with major channel partners like Amazon, Flipkart & Nykaa \- Negotiated and revised the channel margins to strategically re\-channelize the budget for marketing properties \- Planned and executed exclusive launches with Amazon & Nykaa – l5% additional biz generated through them

Management Trainee at Samsung Electronics, May 2018 \- Nov 2018 · 7 mos, Gurugram, Haryana, India, \- Responsible for 200 Cr\. annual biz\. from Regional Retail channel; Led 4 Team Leads & team 80\+ Executives \- Ideated & executed sell\-out initiatives \- 10\+ ATL/BTL activities, digital campaigns, consumer promotions & offers \- Implemented quarterly and monthly category\-wise incentive schemes and targets for the partners and in\-shop executives \- Benchmarked promoter incentive structure, motivation program against major competitors including Sony,LG,Haier,Bosch \- Forecasted the demand and coordinated with the supply chain team to ensure smooth supply for Diwali Festive season \- Devised SKU level schemes for 200\+ products across 5 categories; boosted the sale by 12% YoY during the festive season

Summer Intern at Samsung Electronics, Apr 2017 \- Jun 2017 · 3 mos, Gurgaon, India

## Education

Master of Business Administration, Marketing, Strategy, Indian Institute of Management, Lucknow

Bachelor of Technology \- BTech, Mechanical Engineering, Maulana Azad National Institute of Technology

[View the original profile](https://tal.club/meet/goutam-reddy)

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