Headline

Senior Brand Manager, Himalaya Wellness | P&L & Portfolio Leadership | Brand Strategy, Innovation & Omnichannel Growth | E-commerce & Quick Commerce Leadership | IIM Lucknow

About

Brand, growth and business leader with experience across consumer brands, D2C and omnichannel businesses. My experience spans brand strategy, portfolio management, innovation, P&L ownership, e-commerce, Quick Commerce and commercial strategy, with a focus on building new growth engines and scaling categories. Currently with Himalaya Wellness, leading key brand and growth charters across OTC. Previously led the e-commerce charter for Sanfe and Open Secret, working across marketplace growth, channel expansion, pricing, commercial strategy and business scaling. I bring a combination of brand-building perspective, deep digital-commerce expertise and commercial understanding, shaped across both large organisations and high-growth startups.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

kimi

openai

ChatGPT

Work experience

Senior Brand Manager at Himalaya Wellness Company, Apr 2025 - Present · 1 yr 7 mos

Brand Manager at Himalaya Wellness Company, Dec 2022 - Apr 2025 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Scaling up the ecommerce biz. for Baby Care, Pet Care and Wellness Category - Own the P&L across all the 3 categories : profitably growing the business across all categories - Identified newer categories for growth - successfully launched 6 new categories across these 3 biz. with the right GTM strategy - Identified newer channels of growth; executed strategic partnerships with them leading to incremental 7% biz. - Renegotiated channel margins with prominent platforms in company's favour leading to a cost saving of ~1Cr on annual basis - Leveraged Data Analytics to improve working ways and reduce dependency on manual labour - Improved marketing efficiency by 35% on AMS and Flipkart Ads; Helped brand attain top 9/10 best-seller tag on Amazon during Prime Day'23 Achievements: - Awarded 'Ecommerce Brand of The Year - Baby Products' by ET Digital Natives and Retail Awards 2024 - Awarded 'Best Ecommerce Marketing Manager' for improving marketing efficiency and opening up newer avenues of marketing -Awarded 'Fastest Growing channel' in OTX division for delivering 54% YoY growth in CY'23 -Awarded ' Turnaround Champions' for sustainably growing the Baby Care category across marketplaces

Head Of Ecommerce at Open Secret, Nov 2021 - Jun 2022 · 8 mos, Bengaluru, Karnataka, India, Led the E-commerce vertical for Open Secret, healthy snacking brand on a mission to Unjunk the snacking industry in India - Increased the revenue to 2x ARR ensuring contribution margin increases by 5% & AOVincreases by 16% -Identified and onboarded 3 new marketplaces; set-up newer avenues of growth through B2B % institutional sales - Collaborated with innovation teamto launch 5 new categoriescontributing to 40% additional revenue -Ideated and executed strategic brand partnership with 3 marketplaces to ensure additional recurring revenue - Set up an inhouse AMS team to dynamically control the ad structure – increased every metric of funnel - Helped the brand attain the Best-seller tag on Amazon with revamped pricing and brand positioning strategy

Head Of Ecommerce at Sanfe, Feb 2021 - Oct 2021 · 9 mos, New Delhi, Delhi, India, - Led a team of 11 across 3 verticals to streamline the revenue team and develop capabilities & ensure cross-functionality - Increased the revenue to 2x ARR (YoY) ensuring contribution margin increases by 6%; AOV increased by 24% - Identified and onboarded 4 new marketplaces; Formulated and set-up additional channel of revenue via B2B sales - Successfully identified and launched 3 new categories; industry leaders in 2 categories; 40% additional overall revenue - Incorporated strategic Positioning & Pricing strategy to ensure that deeper category is built through moats - Fostered the closure of Joint Business Plan for OND quarter with major channel partners like Amazon, Flipkart & Nykaa - Negotiated and revised the channel margins to strategically re-channelize the budget for marketing properties - Planned and executed exclusive launches with Amazon & Nykaa – l5% additional biz generated through them

Management Trainee at Samsung Electronics, May 2018 - Nov 2018 · 7 mos, Gurugram, Haryana, India, - Responsible for 200 Cr. annual biz. from Regional Retail channel; Led 4 Team Leads & team 80+ Executives - Ideated & executed sell-out initiatives - 10+ ATL/BTL activities, digital campaigns, consumer promotions & offers - Implemented quarterly and monthly category-wise incentive schemes and targets for the partners and in-shop executives - Benchmarked promoter incentive structure, motivation program against major competitors including Sony,LG,Haier,Bosch - Forecasted the demand and coordinated with the supply chain team to ensure smooth supply for Diwali Festive season - Devised SKU level schemes for 200+ products across 5 categories; boosted the sale by 12% YoY during the festive season

Summer Intern at Samsung Electronics, Apr 2017 - Jun 2017 · 3 mos, Gurgaon, India

Education

Master of Business Administration, Marketing, Strategy, Indian Institute of Management, Lucknow

Bachelor of Technology - BTech, Mechanical Engineering, Maulana Azad National Institute of Technology