Headline

Head of Marketing; Sr. General Manager.

About

I’m a passionate Brand Builder with a real human touch and over 21 years of experience in marketing and brand management. I thrive on turning ideas into iconic brands that resonate with people—think Macho Sporto, Amul comfy, Performax, Whyte & Mackay, and Lotte Chocopie. My career is defined by a knack for sharp positioning, innovative campaigns, and driving tangible growth, like scaling Performax from 15 cr to 400 cr in 8 years or launching Lotte Chocopie in India with 122% revenue growth in its first year. I bring a strategic mindset to the table—whether it’s crafting 3-year brand plans, owning the 4Ps of marketing, or leading cross-functional teams to execute aspirational campaigns that stick (like “Ye Toh Bada Toing Hai” with Sidharth Malhotra). I’m equally at home diving into consumer insights with Nielsen tools or spearheading digital activations for D2C success. My start-up founder’s mentality ensures I maximize resources while delivering consistent business results. Beyond the numbers, I’m all about inspiring teams, mentoring young talent, and building brands with empathy and authenticity. From TVCs to IPL tie-ups, I’ve created memorable moments that elevate awareness and loyalty across industries—innerwear, activewear, Scotch whisky, confectionery, and more. When I’m not shaping brands, you’ll find me exploring new places, cooking up a storm, or playing cricket regularly—it’s my go-to way to stay active and competitive! Let’s connect if you’re looking to grow a brand, spark innovation, or simply talk shop—I’m always up for a conversation!

Location

Greater Bengaluru Area

AI stack

claude

notion

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

Work experience

Head of Marketing ( Sr.General Manager) at JG Hosiery Pvt. Ltd.- Lifestyle Retail Division, Mar 2023 - Present · 3 yrs 8 mos, Bangalore Urban, Karnataka, India, Responsible for Revenue and brand Preferences in a competitive hosiery industry. Volume game, premiumisation of products, Consumer insights and finding winning category for the growth in every season. Managing house of brands- Amul Comfy (Economy segment), Macho Sporto ( Mid Premium), Sporto ( Mid Premium Athleisure) and Zoiro ( Premium Athleisure). Managing a team of 17 members in Brand Marketing, Trade Marketing, Media, Creative, D2C and Analytics. First of its kind in Trade, Retailer Loyalty program was launched and onboarded 25000 retailers in the first year. Each brands have D2C platform ( Sporto and Zoiro) for imagery and direct business. Celebrity management, TVC to Media planning for each season. Marketing plan has gone to pincode level. Product & Media mix sharpened among 400 plus SKU's. Built a team from 6 members to 17 members in 3 years with very low attrition rate.

Ast. General Manager (AGM) at Reliance Trends at Reliance Industries Limited, Jul 2021 - Feb 2023 · 1 yr 8 mos, Bangalore Urban, Karnataka, India, Heading the brand and marketing development for Private Brands Portfolios of Reliance Trends. Creating the new brands, defining the brands, setting the guidelines, arriving at the sharp brand positioning and develop the marketing campaigns for individual brands in alignment with business plan/road map. Key Brands are Performax, NETPLAY, AVAASA, Teamspirit, Trends Character Shop, Licensing Brands, FIG lingerie and Mens innerwear etc.

Chief Manager Marketing at Reliance Industries Limited, Mar 2015 - Jun 2021 · 6 yrs 4 mos, Bengaluru Area, India, Responsible for building private label brands of Reliance Trends across menswear,women's wear and kid's wear. 70% of the retailer's business come from private label brands. Popular Brands like Performax in active wear,Team spirit,Netplay,Network,Avaasa,Fig,Rio and many more. Developed the Brand Manual and defined the brands and created the clear positioning for each of the brands. Brand identity development distinguished itself from 'LABEL' to 'BRAND' Performax,activewear brand, is a classic case of label becoming national brand. Defined the brand with clear positioning and increased brand activation across Fitness and Sporting community. Sponsored Two big ISL football team NEUFC and CFC as kit partner and an IPL cricket Team Mumbai Indians.Various Marathon sponsorship and Gym activations to drive the brand building.

Senior Brand Manager at United Spirits Limited - A Diageo Group Company, Feb 2011 - Dec 2014 · 3 yrs 11 mos, Bangalore HO, Managed Scotch whisky brand W&M Special and launched Scotch Whisky Brand John Barr. Planned & Implemented loads of Marketing programs for W&M Special. Instrumental in gaining 2% Market share growth for W&M. Sound knowledge of Consumer research for whisky category.Managed Complete Analytics for the scotch & Brandy categories.

Brand Manager at Lotte India Corporation, Jan 2010 - Feb 2011 · 1 yr 2 mos, Greater Chennai Area, Lotte Chocopie is one of the unique product belongs to choco biscuit category.My role was to prepare the brand plan for india launch and drive awareness and Trial through consumer contact programs.Primary TG is kids and secondary is Parents. Developed Packaging design keeping indian market aspiration. New SKU launched and unique packaging for display.Usage and Attitude study of the category conducted. Developed TVC-Welcome Home. Media planning. A C Nielsen Market share data analysis. Consumer Research.Consumer Promotion with attractive gifts for kids. School contact Program- Sampling and driving trial for the brand at the schools.Mall activations.Techpark activation.Modern Trade store marketing support. Instrumental for the yearly Topline growth of 122%.

Marketing Manager at U S PIZZA, Oct 2007 - Jan 2010 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Wonderful brand to work with.Complete freedom to try new initiatives. Closely worked with CEO & Ops head during this period. Launched new stores & created brand awareness. Turnaround the loss making stores to profitable. Planned & Implemented various marketing programs which grew the top lines. Initiated retail space selling ideas and generated revenue through the same. Managed franchised outlets and managed customer service department.

Education

MBA, Marketing, ICFAI Business School (IBS)

Bachelor of Science (BSc), PCM, Dr.A. V.Baliga Arts & Science Kumta