Headline

Global Consumer Insights Leader, driving impactful research

About

I’m a global consumer insights and analytics leader with more than two decades of experience helping brands make smarter, faster decisions through data-driven storytelling. I’ve had the privilege of leading insights work across India, Hong Kong, Australia, and the United States—building programs that reveal what customers think, feel, and do, and translating those insights into clear strategic action. My expertise spans global tracking, segmentation, message testing, brand and communication strategy, and advanced quantitative analytics. I’ve worked both client-side and agency-side, which gives me a unique ability to bridge perspectives, collaborate deeply, and partner credibly with senior stakeholders. I love building high-performing teams, elevating research into strategy, and connecting dots across complex organizations. Whether guiding brand decisions, shaping product direction, or supporting executive-level strategy, I bring rigor, curiosity, and a strong sense of purpose to every engagement. I’m energized by global challenges, cross-functional collaboration, and the opportunity to turn customer data into meaningful impact.

Location

Bellevue

Work experience

Consumer Insights Specialist at Amazon, Sep 2023 - Mar 2024 · 7 mos, Seattle, Washington, United States, Supporting GREF strategic priorities through research. Designed a model identifying relationships and weights of employee sentiment drivers, and delivered global employee sentiment tracking program along with KPIs for ongoing tracking.

Consultant at Amazon, 2023 - 2024 · 1 yr, Designed and executed a global Employee Sentiment Tracking program across 20+ countries and 300K+ corporate employees. Developed a quantitative model identifying key drivers of the in-office experience, informing Amazon’s global Return-to-Office strategy. Enabled leaders to build scalable, data-driven solutions to enhance employee experience in corporate offices worldwide.

Consumer & Employee Insights Consultant at Starbucks, May 2019 - Aug 2023 · 4 yrs 4 mos, Greater Seattle Area, Support the global market research team at Starbucks across multiple high impact initiatives. These include innovation programs for the Core beverage portfolio, Food portfolio, Sustainability, employee and customer impact programs and leading foundational research like the Health and Wellness A&U to define key target segments Using line optimization research helped prioritize pantry flavors for the entire core coffee and flavored espresso portfolio and SKU rationalization for the food portfolio Delivered a custom simulated in-store test with metrics calibrated with in-market performance to serve as a resource efficient method for early stage concept evaluation Piloting the Jobs To Be Done framework impacting cross functional teams. Designed and delivered a comprehensive research program for the Sustainability org.

Consumer Insights Consultant at Starbucks, 2019 - 2023 · 4 yrs, Partnered with Global Insights and Category teams on initiatives spanning beverage & food innovation, sustainability, and employee engagement. Designed foundational Sustainability A&U research, segmenting customer groups and driving Partner education. Crafted a research roadmap for Reusable Cup design, influencing ~70K daily transactions. Conducted portfolio optimization to streamline core coffee and espresso SKUs (−10 SKUs, no revenue loss). Built custom simulated in-store test models calibrated to in-market performance for concept evaluation. Championed adoption of new research methodologies across product and marketing organizations.

Market Insights and & Strategy Consultant at Ghostery, Inc., Oct 2015 - Mar 2016 · 6 mos, Remote, Strategic market sizing assignment and target profiling.

Strategy Consultant at Ghostery, Inc., 2015 - 2016 · 1 yr, Designed and delivered strategic insights projects across the U.S. and Europe to guide funding priorities. Produced market sizing and segmentation analyses supporting new product development and securing 2-year investor funding extension.

Vice President at Morgan Stanley, Mar 2011 - Aug 2013 · 2 yrs 6 mos, New York City Metropolitan Area, Member of the AlphaWise global primary research team based in New York.

Consultant - Strategy & Insights at PepsiCo, Apr 2010 - Mar 2011 · 1 yr, Purchase, New York

Consumer Insights Consultant at PepsiCo, 2010 - 2011 · 1 yr, Built a two-year flavor innovation pipeline for Lipton Iced Tea and optimized Naked Juice portfolios. Delivered evolutionary algorithm research (Affinnova IDDEA) to identify top product concepts and SKUs.

Education

PGDM, Marketing, IMDR

Bachelor of Science - BS, Fergusson college