Headline

Marketing Strategist | Exhibition Marketing | Brand Strategy | Brand Governance

About

With over 10 years of experience, I am a Senior full-stack marketing and brand management professional whose background uniquely blends global B2B strategy, brand marketing and advocacy, and creative agency experience (including the WPP Group). I specialize in bridging brand objectives with cultural trends to craft high-impact, cross-channel communication plans. I thrive on scale and complexity, driving global marketing enablement by equipping cross-functional and regional teams with the strategic frameworks and localized content needed to accelerate international demand. My portfolio includes directing massive omnichannel campaigns and leading field marketing for major B2B exhibitions within complex technical sectors (like the HVAC, & Woodworking industry), successfully drawing a collective 200,000+ visitors. To deliver results at this magnitude, I managed million-dollar marketing budgets and continuously optimize strategies for consistently high ROI. I have lead talented, cross-functional teams of designers, copywriters, and data analysts, ensuring every initiative marries visually striking creative with robust market intelligence. Get in touch @ gourav.srivastav15@gmail.com

Location

Greater Bengaluru Area

AI stack

claude

notebooklm

openai

Canva Magic Studio

ChatGPT

Microsoft Copilot

Work experience

Partner Marketing Specialist - Global Program at UL Solutions, Nov 2021 - Sep 2026 · 4 yrs 11 mos, Bengaluru, - Elevate UL Solutions' scientific expertise and global leadership ​by managing an international program. - Developing and executing marketing enablement solutions to optimize programs, tools, etc. contributing to seamless strategy execution and strong brand consistency worldwide. - Develop enterprise thought leadership content strategy, pipeline, and prioritization. - Customer brand experience (brand through to demand connect)​ - Deliver thought leadership through SMEs, executives, sales partners, association partners, and strategic sponsorships ​ - Enhance the ability of SMEs to deliver and amplify accurate, high-impact content, aimed at advancing UL Solutions position as a thought leader​ - Establish and optimize association and brand-level partnerships/sponsorships as critical marketing channels for positioning thought leadership, driving demand​ - Secure UL Solutions' presence in priority industry and topic-focused dialogues​ - Map and prioritize associations, identify influencers, and develop an engagement strategy​ - Connect UL Solutions to opportunities and workstreams within priority associations (and intelligence)​

Marketing Manager at ESCO Group, May 2021 - Nov 2021 · 7 mos, Bangalore Urban, Karnataka, India, • Leading the planning & execution of marketing programs • Leveraging internal support and driving collaboration for internal branding • Analysing customer insights, market analysis, and marketing best practices to build successful strategies • Coordinating content production and publication of the monthly newsletter • Driving Digital Marketing programs (SEO, Social Media, YouTube) • Content Marketing - Ideation & Execution • Carrying out and following up on customer satisfaction surveys • Maintaining the Group’s website (content, CMS, etc.) • Identifying and implementing improvements in existing marketing initiatives

Marketing Communications Manager at NürnbergMesse India Pvt. Ltd., Sep 2018 - May 2021 · 2 yrs 9 mos, Bengaluru Area, India, Strategizing & executing omnichannel marketing campaigns (traditional & digital forays) for NM India's biggest brand and largest portfolio. INDIAWOOD – Asia's largest exhibition for Woodworking Industry INDIA MATTRESSTECH EXPO - India's Largest Exhibition on Mattress Manufacturing • Digital Marketing (SEO | Google Ads | Content Curation & Creation) • ATL & BTL Strategy (Activations | Radio & TV ads | OOH) • Content Marketing • Trend Analysis • Budget Allocation • Social Media Marketing (Facebook | Instagram | Linkedin, Organic and Paid promotions) • Conceptualising marketing collaterals • PR | E-PR • Email marketing • Vendor Management BIOFACH INDIA - India's largest Exhibition for Organic products REFCOLD INDIA - India's Largest Refrigeration & Cold Chain Exhibition ACREX INDIA - South Asia's Largest HVAC Industry Exhibition • Creation of Marketing collaterals • Execution of Digital marketing activities • Insight analysis of social media • Execution of Marketing activations • Content curation • Email Marketing • Vendor Management

Senior Account Executive at Grey Group AMEA - Asia Pacific, Middle East & Africa, Jan 2018 - Aug 2018 · 8 mos, Bengaluru Area, India, - Managed advertising and branding collaterals for ITC's two key brands: B Natural & Kitchens of India - Conceptualized, & delivered integrated programs across print, digital, mobile, and video platforms - Fostering healthy, effective, and profitable client relationships

Marketing Communications and Branding Executive at Featherlite, May 2016 - Jan 2018 · 1 yr 9 mos, Bengaluru Area, India, - Branding of national and international outlets - Marketing Activations (ATL & BTL) - Maintaining the entire value chain & creating SOP of the E-commerce department - Creating social media campaigns for brand recall - Execution of Out-Of-Home marketing campaigns - Content writing for blogs, website, magazine features

Education

PGDM, Marketing, JAGSoM - Jagdish Sheth School of Management

Bachelor of Business Administration (BBA), Marketing, Institute Of Business Management and Research

Public links

gouravsportfolio.netlify.app: https://gouravsportfolio.netlify.app/