Headline

Creative Producer | Brand Storytelling & Performance Content | Content Strategy | OTT & Digital

About

I build stories that people see, feel, and remember. Creative Producer and Scriptwriter with 8+ years of experience crafting story-driven content across performance marketing, OTT, and branded ecosystems. I focus on creating narratives that connect deeply with audiences combining emotion, cultural context, and clarity to make complex ideas simple, relatable, and engaging. My work spans: Performance storytelling across digital platforms Regional content adapted to language and cultural nuance Long-form and short-form content across OTT and platform ecosystems I am particularly interested in storytelling that sits at the intersection of human insight and audience behavior where content not only captures attention, but sustains it.

Location

Mumbai

AI stack

claude

gemini

Work experience

Senior Script Writer at Gynoveda, Apr 2025 - Present · 1 yr 7 mos, Mumbai, Maharashtra, India

Script Writer at Gynoveda, Sep 2023 - Mar 2025 · 1 yr 7 mos, On-site, At Gynoveda FemTech, I craft engaging scripts that drive audience engagement and business growth. My work focuses on creating marketing scripts that enhance brand visibility and align with business objectives. I've improved click-through rates (CTR) and boosted return on ad spend (ROAS) through innovative content strategies. I lead brainstorming sessions that have resulted in successful marketing campaigns, and I collaborate closely with production teams to ensure seamless script integration across media platforms. My strong time management skills allow me to consistently deliver high-quality work under tight deadlines.

Creative Producer at Brandish Media & Entertainment Pvt. Ltd., May 2018 - Sep 2023 · 5 yrs 5 mos, Mumbai Metropolitan Region, As a Creative Producer at Brandish Media, I wrote scripts and produced high-quality content for DTH and OTT platforms, driving significant increases in viewer ratings and engagement. I managed daily shooting schedules, ensuring timely, budget-friendly productions, and implemented content strategies that boosted viewership across platforms. My role also involved optimizing production budgets, achieving cost savings while maintaining high-quality output. Through strategic planning and execution, I contributed to the overall success and growth of multiple projects.

Junior Creative Producer at JAM Creative, Mar 2017 - Apr 2018 · 1 yr 2 mos

Education

Bachelor's degree, Computer Science, West Bengal University of Technology, Kolkata

High School, Howrah Zilla School.