---
title: "Goraj Joshi - Associate Director - Growth Marketing in Bengaluru | Tal"
description: "Meet Goraj Joshi, Growth Marketing Manager | Open to Work | Retention, CRM & Lifecycle Marketing based in Bengaluru. AI stack includes claude, gemini, and meta. Explore public work links including gorajjoshi.lovable.app."
image: "https://tal.club/meet/goraj-joshi/share-image"
---

# Goraj Joshi on Tal

## Headline

Growth Marketing Manager \| Open to Work \| Retention, CRM & Lifecycle Marketing

## About

Over the past six years, I have built growth, retention, and lifecycle systems that directly generated over $8M in revenue across the travel, SaaS, and co\-living sectors\. My focus is moving past channel metrics to true revenue ownership\. My methodology relies on deep pattern recognition: identifying what moves the core business numbers, automating workflows, and leveraging AI to accelerate team velocity without losing analytical judgment\. Areas of Focus \- Retention & Lifecycle Marketing: Constructing multi\-channel CRM loops to maximize customer lifetime value and reduce churn\. \- GTM & Acquisition: Engineering data\-backed strategies to capture and scale new consumer segments\. \- Marketing Automation: Building the tracking and communication architecture needed for cross\-functional efficiency\. Sector Experience \- Growth Marketing Manager \| Thrillophilia\.com \- Retention & Lifecycle Growth \| Zolo \- B2B & Enterprise Scale \| HackerEarth and Sify I am targeting growth or GTM roles defined by clear outcome ownership and room to build\. My complete portfolio is available in the Featured section below\.

## Location

Bengaluru

## AI stack

claude

gemini

meta

openai

ChatGPT

ChatGPT Images

## Work experience

Associate Director \- Growth Marketing at PrepLadder, Jul 2026 \- Present · 3 mos, Bengaluru, Karnataka, India

Growth Marketing Manager at Thrillophilia\.com, Jul 2024 \- Jul 2026 · 2 yrs 1 mo, Jaipur, Rajasthan, India, At Thrillophilia, I basically spent most of my time building things that did not exist yet and fixing things that were breaking at scale\. Built the Growth Marketing function from 0→1, launched 3 new revenue categories, and built the retention channel from scratch till it started contributing \~20% of total business revenue within 6 months\. Launched “Thrill Fest”, a slightly crazy B1G1 campaign model that ended up driving 120% revenue growth and almost 2x conversion rates\. Also funny seeing similar formats later show up across our competitors later\. Apart from campaigns, I handled full\-stack ownership of CleverTap, led an 11\-member team, worked closely with the Founder’s Office, helped hire and build teams, and somehow survived managing 20\+ cross\-functional projects where priorities changed every few business days\. Most of the role honestly sat at the intersection of growth, automation, execution, operations, and “someone needs to take ownership of this\.”

Growth Marketing Manager at HackerEarth, Dec 2023 \- Jul 2024 · 8 mos, Remote, Aimed towards profitable growth\. 1\.5x Event participation in 1\.5 years :\) 98% annual success rate with 3x lower spends\.

Growth Marketing Specialist at HackerEarth, Jun 2022 \- Dec 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, HackerEarth is the a comprehensive developer assessment software that helps companies to accurately measure the skills of developers during the recruiting process\. \- Reporting to VP Marketing \- Focused on growth of Community and Programs through ads and community engagement \- SPOC for CSM and Sales Team \- Support sales with event feasibilities \- Handle all events \(https://www\.hackerearth\.com/challenges/\) \- Cross team collaboration and expectation management \- Process improvement for programs \- Constant experimentation for ad channel optimization \(some work, some fail\) \- Panic and run around shouting, mostly overwhelmed but still working :p

Program Manager \- Digital Marketing at Zolo, Dec 2021 \- May 2022 · 6 mos, Bangalore Urban, Karnataka, India, Zolo is a new age Co\-living company that provides a safe and hygienic space to students, professionals and organizations\. Expanding every day, its expanded to 10 cities now\. \- Reporting directly to CMO\. \- Focused on performance marketing through search and display campaigns\. \- CRM Automation lead for 2 brands\. Created large automations for communications and lead updates\. \- CRM management and set\-up\. \- Email, Notification and Whatsapp channel ownership for campaigns\. \- Cross\-departmental collaboration and expectation management for marketing department\. \- Rigorous data analytics and report creation for campaign and leads\. \- Online reputation management\. \- Restarting affiliate programs\. Employee of the Month: April 2022 :\)

Sales and Marketing Management Trainee at Sify Technologies Limited\., Jul 2020 \- Dec 2021 · 1 yr 6 mos, Chennai, Tamil Nadu, India, Sify Technologies is your digital transformation partner with a Cloud@Core philosophy\. A Fortune 500 India company, Sify Technologies is India’s most comprehensive ICT service & solution provider\. \- Digital Campaigns for existing clients\. \- Automation of personalized mailers\. \- Collateral creation for Mails and Presentations\. \- Rigorous data analysis for hyper targeting\. \- Training account managers, creating procedures and running campaigns with them \- Point of contact for Cloud, SDWAN, MPLS, Data Center Services\. \- Client presentations and requirement gathering at CXO and Managerial level

## Education

Post Graduate Diploma in Management, General, T A Pai Management Institute, Manipal

Bachelor of Business Administration, Business Administration and Management, General, Shri Vaishnav Institute of Management & Science, Indore

## Public links

- gorajjoshi\.lovable\.app: https://gorajjoshi\.lovable\.app/

[View the original profile](https://tal.club/meet/goraj-joshi)

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