---
title: "Gopika Tandon - Brand Growth Associate in Greater Bengaluru Area | Tal"
description: "Meet Gopika Tandon, Brand Growth | Ex - Babyshop, Urban Company based in Greater Bengaluru Area. AI stack includes claude, gemini, and metaai. Explore public work links including drive.google.com."
image: "https://tal.club/meet/gopika-tandon/share-image"
---

# Gopika Tandon on Tal

## Headline

Brand Growth \| Ex \- Babyshop, Urban Company

## About

Did philosophy to question everything… now I do marketing to answer it ;\) Fashion Management postgraduate from NIFT Kolkata with a growing focus on brand communications and consumer marketing\. Experienced in crafting content\-led engagement and supporting marketing campaigns that align with consumer insights\. With a foundation in philosophy from the University of Delhi, brings a unique perspective to storytelling, audience understanding and brand building\. Looking to contribute to brands that build meaningful consumer connections and leave a lasting impression\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

metaai

Adobe Firefly

Canva Magic Studio

ChatGPT Images

## Work experience

Brand Growth Associate at Sithara Kudige Studio, Jun 2026 \- Present · 3 mo, Bengaluru, Karnataka, India

Marketing Intern at Landmark Group, Dec 2025 \- Apr 2026 · 5 mos, Bengaluru, Karnataka, India, • Executed integrated campaigns across offline, CRM, digital, influencer and partnerships, driving improvements in footfall, engagement, and repeat visibility • Managed store and mall branding campaigns \(EOSS, SS’26\) across key catchments to strengthen walk\-in intent during peak cycles • Piloted QR\-led phygital journeys across 3 touchpoints, enabling offline\-to\-online interaction • Executed hyperlocal store activations \(10,000 insertions/store \+ in\-store engagement\), reversing a \~5% decline to \~21% growth in footfall within one week \(\~26 pp uplift across 7 stores\) – 70,000 Households • Built and activated a hyperlocal parent acquisition pipeline by mapping 20\+ maternity centres across store catchments and executing strategic partnerships with Fun City and Play N Learn, enabling access to high\-intent early parent cohorts and driving \~15–20% incremental footfall contribution at partner\-linked stores\. • Delivered 5\+ CRM campaigns/month across SMS, WhatsApp and RCS, supporting lifecycle engagement • Optimized Google My Business listings to enhance store discoverability and microsite readiness • Executed performance\-driven influencer marketing for SS’26 footwear, onboarding 4 creators \(paid \+ barter\) and building a pipeline of 10\+ geo\-targeted, audience\-aligned influencers \(40K–900K followers\); delivered high\-impact video content achieving \~1M cumulative views \(700K \+ 300K\), optimising reach and engagement efficiency\. • Executed PR gifting \(25 kits\), managing sourcing, vendor coordination and dispatch • Supported planning and execution of Babyshop Coffee Morning \(IP event\) to drive community engagement • Coordinated with 8\+ vendors; managed COE approvals and PO processes ensuring financial compliance

Talent Acquisition Intern at Urban Company, Jun 2025 \- Aug 2025 · 3 mos, Gurugram, Haryana, India, • Conducted \~ 80 screening calls/day, building pipeline from 3\+ sourcing channels • Closed 20\+ hires in 3 months across Trainer and Senior Trainer roles • Managed end\-to\-end recruitment lifecycle across 10\+ stakeholders • Evaluated candidates on technical and behavioral fit for training and operations roles • Handled offer rollout, negotiation and compliance; Maintained hiring trackers and reports

Marketing Champion at InsideIIM\.com \| AltUni\.in, May 2024 \- Jun 2024 · 2 mos, Delhi, India, • Contributed to marketing campaigns driving \~20% increase in engagement • Designed 5\+ creatives aligned with campaign objectives and brand guidelines • Developed 10\+ marketing copies including LinkedIn posts, captions and promotional content • Supported campaign planning and execution to ensure timely delivery • Tracked engagement and reach metrics to optimize content performance

Content Writer at Youth Connect, Jul 2021 \- Feb 2022 · 7 mo, Remote, Published: https://www\.linkedin\.com/safety/go/?url=https%3A%2F%2Fonline%2Efliphtml5%2Ecom%2Fziqhv%2Fzdnp%2F%3F1642079730558%23p%3D9&urlhash=l2WV&mt=2wK1Fc2K1zXdOinyGZZ0wXfqqg58yIbHYxDPdysVIlmrImN3TDewpmkRDtW3PUS3QvMbzUNaIbs8nKPsgq3NT7Zz1nM9&isSdui=true

Social Media Creatives at Hunarzaar, May 2021 \- Mar 2024 · 2 y 10 mo, Remote, \- Developed early\-stage brand identity including logos, visual assets, and communication guidelines • Managed and designed social media content for an Instagram\-based business, growing to 15,000\+ customers and improving visibility and engagement • Translated brand vision into consistent visual storytelling across platforms

## Education

Masters of Fashion Management \(MFM\), Marketing & Retail, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelors of Arts \(Honours\), Philosophy \(Major\) and Psychology \(Minor\), Daulat Ram College

## Public links

- drive\.google\.com: https://drive\.google\.com/file/d/1FJZiNM\_6RIEw97kixEBSJk5p7gDrGUkP/view?usp=drivesdk

[View the original profile](https://tal.club/meet/gopika-tandon)

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