Gopika Tandon profile photo 3 on Tal
Gopika Tandon profile photo 1 on Tal
Gopika Tandon profile photo 2 on Tal
Gopika Tandon profile photo 3 on Tal
Gopika Tandon profile photo 1 on Tal

Gopika Tandon

Brand Growth | Ex - Babyshop, Urban Company

Greater Bengaluru Area

3+ years of work experience

Jun 20263 moPresent

Bengaluru, Karnataka, India

Landmark Group
Dec 20255 mosApr 2026

Bengaluru, Karnataka, India

• Executed integrated campaigns across offline, CRM, digital, influencer and partnerships, driving improvements in footfall, engagement, and repeat visibility • Managed store and mall branding campaigns (EOSS, SS’26) across key catchments to strengthen walk-in intent during peak cycles • Piloted QR-led phygital journeys across 3 touchpoints, enabling offline-to-online interaction • Executed hyperlocal store activations (10,000 insertions/store + in-store engagement), reversing a ~5% decline to ~21% growth in footfall within one week (~26 pp uplift across 7 stores) – 70,000 Households • Built and activated a hyperlocal parent acquisition pipeline by mapping 20+ maternity centres across store catchments and executing strategic partnerships with Fun City and Play N Learn, enabling access to high-intent early parent cohorts and driving ~15–20% incremental footfall contribution at partner-linked stores. • Delivered 5+ CRM campaigns/month across SMS, WhatsApp and RCS, supporting lifecycle engagement • Optimized Google My Business listings to enhance store discoverability and microsite readiness • Executed performance-driven influencer marketing for SS’26 footwear, onboarding 4 creators (paid + barter) and building a pipeline of 10+ geo-targeted, audience-aligned influencers (40K–900K followers); delivered high-impact video content achieving ~1M cumulative views (700K + 300K), optimising reach and engagement efficiency. • Executed PR gifting (25 kits), managing sourcing, vendor coordination and dispatch • Supported planning and execution of Babyshop Coffee Morning (IP event) to drive community engagement • Coordinated with 8+ vendors; managed COE approvals and PO processes ensuring financial compliance
Urban Company
Jun 20253 mosAug 2025

Gurugram, Haryana, India

• Conducted ~ 80 screening calls/day, building pipeline from 3+ sourcing channels • Closed 20+ hires in 3 months across Trainer and Senior Trainer roles • Managed end-to-end recruitment lifecycle across 10+ stakeholders • Evaluated candidates on technical and behavioral fit for training and operations roles • Handled offer rollout, negotiation and compliance; Maintained hiring trackers and reports
InsideIIM.com | AltUni.in
May 20242 mosJun 2024

Delhi, India

• Contributed to marketing campaigns driving ~20% increase in engagement • Designed 5+ creatives aligned with campaign objectives and brand guidelines • Developed 10+ marketing copies including LinkedIn posts, captions and promotional content • Supported campaign planning and execution to ensure timely delivery • Tracked engagement and reach metrics to optimize content performance
Jul 20217 moFeb 2022

Remote

Published: https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fonline%2Efliphtml5%2Ecom%2Fziqhv%2Fzdnp%2F%3F1642079730558%23p%3D9&urlhash=l2WV&mt=2wK1Fc2K1zXdOinyGZZ0wXfqqg58yIbHYxDPdysVIlmrImN3TDewpmkRDtW3PUS3QvMbzUNaIbs8nKPsgq3NT7Zz1nM9&isSdui=true
May 20212 y 10 moMar 2024

Remote

- Developed early-stage brand identity including logos, visual assets, and communication guidelines • Managed and designed social media content for an Instagram-based business, growing to 15,000+ customers and improving visibility and engagement • Translated brand vision into consistent visual storytelling across platforms

Gopika’s AI Stack

claude
claude
gemini
gemini
metaai
metaai
Adobe Firefly
Adobe Firefly
Canva Magic Studio
Canva Magic Studio
ChatGPT Images
ChatGPT Images

Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Masters of Fashion Management (MFM), Marketing & Retail

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

20242 yrs2026
Daulat Ram College

Bachelors of Arts (Honours), Philosophy (Major) and Psychology (Minor)

Daulat Ram College

20213 yrs2024

Join Gopika and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Gopika Tandon on Tal

Headline

Brand Growth | Ex - Babyshop, Urban Company

About

Did philosophy to question everything… now I do marketing to answer it ;) Fashion Management postgraduate from NIFT Kolkata with a growing focus on brand communications and consumer marketing. Experienced in crafting content-led engagement and supporting marketing campaigns that align with consumer insights. With a foundation in philosophy from the University of Delhi, brings a unique perspective to storytelling, audience understanding and brand building. Looking to contribute to brands that build meaningful consumer connections and leave a lasting impression.

Location

Greater Bengaluru Area

AI stack

claude

gemini

metaai

Adobe Firefly

Canva Magic Studio

ChatGPT Images

Work experience

Brand Growth Associate at Sithara Kudige Studio, Jun 2026 - Present · 3 mo, Bengaluru, Karnataka, India

Marketing Intern at Landmark Group, Dec 2025 - Apr 2026 · 5 mos, Bengaluru, Karnataka, India, • Executed integrated campaigns across offline, CRM, digital, influencer and partnerships, driving improvements in footfall, engagement, and repeat visibility • Managed store and mall branding campaigns (EOSS, SS’26) across key catchments to strengthen walk-in intent during peak cycles • Piloted QR-led phygital journeys across 3 touchpoints, enabling offline-to-online interaction • Executed hyperlocal store activations (10,000 insertions/store + in-store engagement), reversing a ~5% decline to ~21% growth in footfall within one week (~26 pp uplift across 7 stores) – 70,000 Households • Built and activated a hyperlocal parent acquisition pipeline by mapping 20+ maternity centres across store catchments and executing strategic partnerships with Fun City and Play N Learn, enabling access to high-intent early parent cohorts and driving ~15–20% incremental footfall contribution at partner-linked stores. • Delivered 5+ CRM campaigns/month across SMS, WhatsApp and RCS, supporting lifecycle engagement • Optimized Google My Business listings to enhance store discoverability and microsite readiness • Executed performance-driven influencer marketing for SS’26 footwear, onboarding 4 creators (paid + barter) and building a pipeline of 10+ geo-targeted, audience-aligned influencers (40K–900K followers); delivered high-impact video content achieving ~1M cumulative views (700K + 300K), optimising reach and engagement efficiency. • Executed PR gifting (25 kits), managing sourcing, vendor coordination and dispatch • Supported planning and execution of Babyshop Coffee Morning (IP event) to drive community engagement • Coordinated with 8+ vendors; managed COE approvals and PO processes ensuring financial compliance

Talent Acquisition Intern at Urban Company, Jun 2025 - Aug 2025 · 3 mos, Gurugram, Haryana, India, • Conducted ~ 80 screening calls/day, building pipeline from 3+ sourcing channels • Closed 20+ hires in 3 months across Trainer and Senior Trainer roles • Managed end-to-end recruitment lifecycle across 10+ stakeholders • Evaluated candidates on technical and behavioral fit for training and operations roles • Handled offer rollout, negotiation and compliance; Maintained hiring trackers and reports

Marketing Champion at InsideIIM.com | AltUni.in, May 2024 - Jun 2024 · 2 mos, Delhi, India, • Contributed to marketing campaigns driving ~20% increase in engagement • Designed 5+ creatives aligned with campaign objectives and brand guidelines • Developed 10+ marketing copies including LinkedIn posts, captions and promotional content • Supported campaign planning and execution to ensure timely delivery • Tracked engagement and reach metrics to optimize content performance

Content Writer at Youth Connect, Jul 2021 - Feb 2022 · 7 mo, Remote, Published: https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fonline%2Efliphtml5%2Ecom%2Fziqhv%2Fzdnp%2F%3F1642079730558%23p%3D9&urlhash=l2WV&mt=2wK1Fc2K1zXdOinyGZZ0wXfqqg58yIbHYxDPdysVIlmrImN3TDewpmkRDtW3PUS3QvMbzUNaIbs8nKPsgq3NT7Zz1nM9&isSdui=true

Social Media Creatives at Hunarzaar, May 2021 - Mar 2024 · 2 y 10 mo, Remote, - Developed early-stage brand identity including logos, visual assets, and communication guidelines • Managed and designed social media content for an Instagram-based business, growing to 15,000+ customers and improving visibility and engagement • Translated brand vision into consistent visual storytelling across platforms

Education

Masters of Fashion Management (MFM), Marketing & Retail, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelors of Arts (Honours), Philosophy (Major) and Psychology (Minor), Daulat Ram College

Public links

drive.google.com: https://drive.google.com/file/d/1FJZiNM_6RIEw97kixEBSJk5p7gDrGUkP/view?usp=drivesdk