Headline

Performance Marketing @ ShareChat | Paid UA | App Growth | Meta Ads | Google UAC | Apple Search Ads | Ex-DeHaat

About

Performance Marketing professional with 7+ years of experience driving measurable growth across gaming and technology products. I specialize in building and scaling user acquisition strategies, optimizing paid media channels, and transforming data into insights that maximize ROI and long-term value. My expertise spans full-funnel performance marketing, with hands-on experience across Google Ads, Meta, Apple Search Ads, and Unity/AdMob. I’ve managed and scaled campaigns by closely tracking key performance metrics such as CPA, ROAS, LTV, and retention, ensuring sustainable and profitable growth. I bring a strong analytical foundation, leveraging SQL, Firebase, and mobile measurement platforms like Singular to inform strategy, improve attribution, and guide optimization decisions. In gaming and app environments, I work closely with creative teams to develop high-performing playables and ad creatives that resonate with users and drive engagement at scale. What excites me most is solving the growth puzzle—testing hypotheses, learning from data, and scaling campaigns that not only perform efficiently, but also connect meaningfully with audiences.

Location

Bengaluru

AI stack

aistudio

claude

elevenlabs

gemini

n8n

ChatGPT

Work experience

Senior Associate - Performance Marketing at ShareChat, May 2026 - Present · 7 mos, Bengaluru, Karnataka, India

Senior Executive - Digital Marketing at DeHaat, Jan 2026 - May 2026 · 5 mos, Gurugram

Digital Marketing Specialist at Algovation, Jun 2022 - Jan 2026 · 3 yrs 8 mos, Noida, Uttar Pradesh, India, Key Responsibilities Lead end-to-end User Acquisition (UA) and performance marketing for hyper-casual web and mobile games across Google UAC and Meta Ads. Own strategy, execution, and optimization of large-scale paid campaigns with a monthly budget of ₹20L+. Design and implement data-driven growth frameworks using cohort analysis, LTV modeling, and funnel optimization. Collaborate closely with designers, motion artists, and product teams to develop high-impact video, and static ad creatives. Build and maintain advanced tracking and attribution systems using Google Tag Manager, Firebase, and analytics tools to improve reporting accuracy. Drive continuous improvement through A/B testing across creatives, audiences, bids, and placements. Guide budget allocation and scaling decisions based on performance insights and ROI benchmarks. Key Achievements / Impact Scaled user acquisition by 125%, growing monthly traffic from 445K to 1M+ users for hyper-casual titles. Delivered consistent 3X ROAS across Google Ads and UAC campaigns while managing high-scale budgets. Reduced CPA by 25% through advanced audience segmentation, bid optimization, and funnel improvements. Improved conversion rates by 28–40% through structured creative testing and performance iteration. Increased CTR by 25% by refining creative strategy and improving thumb-stop and watch-through rates. Enabled 25% international user growth by executing targeted global UA campaigns. Enhanced attribution accuracy and reporting clarity by building robust tracking infrastructure with GTM & Firebase.

Search Engine Optimization Executive at Wisechamps, Mar 2022 - May 2022 · 3 mos, New Delhi, Delhi, India

Digital Marketing Executive at Vintageware, Oct 2021 - Mar 2022 · 6 mos, Noida, Uttar Pradesh, India

Education

Bachelor of Technology, Mechanical Engineering, KCC INSTITUTE OF TECHNOLOGY AND MANAGEMENT