---
title: "Glenson William John - Head of Digital and MarTech in Greater Bengaluru Area | Tal"
description: "Meet Glenson William John, Digital & Category Marketing Leader | MarTech, Customer Experience & Growth Strategy | Driving Business Impact Through Data and Innovation. | Growth Strategy, Brand Building & Customer Lifecycle workflows based in Greater Bengaluru Area. AI stack includes claude, gemini,..."
image: "https://tal.club/meet/glenson-william/share-image"
---

# Glenson William John on Tal

## Headline

Digital & Category Marketing Leader \| MarTech, Customer Experience & Growth Strategy \| Driving Business Impact Through Data and Innovation\. \| Growth Strategy, Brand Building & Customer Lifecycle workflows

## About

Experienced Marketing professional with a demonstrated history of working in Industries like Health & wellness, E\-learning and E\-commerce\. I am a results\-driven Marketing professional with a proven track record of driving revenue growth through strategic marketing initiatives\. With 14\+ years of experience in the digital landscape, I specialize in leveraging cutting\-edge technologies and data\-driven strategies to propel brands forward in competitive markets\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

metaai

openai

ChatGPT

ChatGPT Images

## Work experience

Head of Digital and MarTech at Aster DM Quality Care, May 2026 \- Present · 6 mos, Leading enterprise\-wide digital demand generation and digital revenue generation of 120 crore per month across Aster DM Quality Care, encompassing Aster, CARE Hospitals, and KIMSHEALTH\. Driving performance marketing, patient acquisition, MarTech transformation, marketing attribution, analytics, SEO, CRM, and automation to optimise marketing ROI, improve patient conversion, and accelerate digital\-led business growth\.

Head \- Category and Digital Marketing at Narayana Health, Nov 2023 \- Apr 2026 · 2 yrs 6 mos, Bengaluru, Led category marketing, digital growth, and transformation initiatives at Narayana Health, contributing to business revenue growth from ₹30 crore to ₹55 crore per month through digital patient acquisition, website and SEO optimisation, marketing automation, and enhanced patient engagement to support sustainable business growth\.

Sr Manager \- Marketing at Narayana Health, Aug 2022 \- Jan 2024 · 1 yr 6 mos

Category Marketing Manager at MediBuddy, May 2018 \- Jul 2022 · 4 yrs 3 mos, Bengaluru South, Karnataka, India, \- Develop selling strategies based on with company’s competitive and success elements\. \- Assist in coordinating and executing the business tactics for development, marketing and sales of the products in the category\. \- Develop and execute category plans to meet revenue goals\. \- Manage inventory levels to maximize sales\. \- Assist in preparing capital budget plan and expense management plan\. \- Implement monthly promotional strategies to achieve sales goals\. \- In Line with industry trends and market competitions\. \- Online/Digital marketing Interventions

Marketing Campaign Manager at ZaranTech, Apr 2016 \- May 2018 · 2 yrs 2 mos, Bengaluru Area, India, \- Managing an In\-house Market line from end to end Email marketing \- Working with external and internal creative resources to develop effective designs for all emails and supporting landing experiences \- Assist in the development of the overall marketing plan and how email marketing fits within that plan \- Work with business development and marketing teams on promotions and overarching/multi\-media campaigns\. Assist the client in overall development of their business \- Managing Marketing Campaign, Marketing Automation \- Involved in Market Research \(Secondary Research\), Leads Generation, Email Campaign, Data Verification, Validation\. \- Landing page Development, Fly out generation \- Graphic designing for required creative for Mailers/Ads and landing pages \- Involved in secondary research of all marketing activities \- Social media marketing \- Promoting Services and Improve Engagements

Sr\. Quality Assurance Analyst at Theorem, Mar 2012 \- May 2016 · 4 yrs 3 mos, • Involved in testing and QA process\. • QA’ing the static and dynamic email campaigns\. • Performing a Quality check before deployment to deliver zero error email campaigns • Experience with risk management\. • Involvement in explaining business needs to technical personnel and technical information to users also creating project plans, QA check list, process document and other project documentation\. • Constant interaction with the end client on what are possible ways to improvise their client accounts\. • Conceptual understanding of the tools being utilized by the client\. • Experience with risk management\. • Managing multiple projects with complex inter\-dependencies\. • Involvement in explaining business needs to technical personnel and technical information to users Also creating project plans, QA check list, process document and other project documentation\. • Doing Auditing for the clients and production teams and helping them to discover the weak points in The projects and giving feedbacks on how to overcome these weak points on a regular basis\. • Constant interaction with the end client on what are possible ways to improvise their client accounts\. • Responsible for the quality of the campaigns that are being pushed for quality check

Campaign Management Specialist at Theorem, Sep 2010 \- Mar 2012 · 1 yr 7 mos, • Knowledge of the online media marketing, technologies and pricing models\. • Analyzing the campaigns and taking decisions\. • Building queries to extract the data from the database and applying logical filters\. • Formulating both static and dynamic email campaigns using email marketing platform DREAM\.\(Direct Response Email Application Manager\) • Targeting the regions, personalization, tracking, and deploying those e\-mails to the subscribers\. • Specialized in email content segments and copy modules • Analysing the performance, impressions, bounces, clicks and complaint rate of all emails sent and reporting the same to the client\. • Trouble shooting and analysis of the creative display, campaign management\. • Complete knowledge on email marketing and how exchange it works\. • Good at inter\-personnel relationship & rapport building\. • Positive attitude towards the work pressure\. • Working with creative resources to develop effective designs for all emails as per client requirement\. • A/B and multivariate testing\. • Inbox testing, Resolving the rendering errors in ISP’s and in different browsers

## Education

Master of Business Administration \- MBA, Marketing research and Brand management, St Xaviers institute of business management studies

Graduation programme in management studies, Marketing management, St Xaviers institute of business management studies

[View the original profile](https://tal.club/meet/glenson-william)

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