Girish Hattikal
Turning Offline Reputation Into Online Authority | Authority-Led Personal Branding for Coaches & Consultants | 10M+ Views Generated.
Bengaluru
4+ years of work experience
Apr 20251 yr 7 mosPresent
Bengaluru
Mad Briefs Media as an independent brand consultancy, helping coaches, consultants, and MSME founders build clear brand systems and scalable content operations across LinkedIn, Instagram, and YouTube.
My core offering begins with deep brand foundation work. I create end-to-end Brand Books covering brand positioning, audience research (persona, demographics, psychographics), messaging logic, visual identity, color psychology, icon systems, profile optimization, keywords, and platform-specific content guidelines. I design all brand assets and write the complete documentation myself.
Beyond brand foundations, I design content SOPs and content management systems, and actively execute content for clients. This includes writing carousel copy, long-form LinkedIn posts, articles, reel scripts, and managing platform workflows while coordinating with designers and video editors where required.
My work focuses on building consistency, engagement, and long-term content clarity rather than short-term posting.
Aug 20246 mosJan 2025
Bengaluru, Karnataka, India
Worked as a freelance Account Manager supporting experienced working professionals (10+ years of experience) navigating job transitions.
I managed ~51 client accounts, serving as the primary point of contact across the NxtJob.ai platform. My role involved onboarding clients, guiding them through tool navigation, explaining the course structure, and ensuring steady progress across defined milestones.
I handled end-to-end coordination through email and WhatsApp, ensured participation in webinars, and collaborated closely with internal teams to resolve client issues and remove blockers.
Through structured follow-ups, accountability check-ins, and consistent engagement, I maintained an ~85% course completion rate among active clients. During this period, 15–17 clients successfully secured new roles, supported through process guidance, progress tracking, and coordination.
This engagement strengthened my experience in client success, account ownership, cross-functional collaboration, and outcome-driven account management within a career-transition environment at NxtJob.ai.
Mar 20246 mosAug 2024
Mumbai, Maharashtra, India
Worked as a freelance Account Manager supporting early-stage coaches and consultants using Mudita’s coaching systems.
I managed 50+ active client accounts, acting as an accountability partner and primary point of contact throughout their program journey — from onboarding to completion.
My role focused on ensuring consistency, engagement, and progress through structured follow-ups via calls, messages, emails, and weekly webinar reminders. I owned client turnout for live sessions and online programs, maintaining 30–45 attendees per session across assigned accounts.
Across my portfolio, I achieved a 76–80% course completion rate, helping coaches move from beginner stage to successful program completion.
In addition to client success, I supported revenue growth through upselling. I personally converted 20–23 clients from online programs to high-ticket offline live events and contributed to a team close rate of 80%+.
I also supported offline event execution, managing 120+ clients on-ground, coordinating with coaches and internal teams to ensure smooth operations and a strong participant experience.
This 6-month engagement strengthened my experience in client success, account ownership, engagement strategy, and high-ticket program execution in the coaching ecosystem.
Jul 20238 mosFeb 2024
Bengaluru, Karnataka, India
Worked as a Content & Copywriter supporting social media, content marketing, and growth initiatives in a fast-paced edtech environment.
I focused on improving engagement and content performance across platforms by analyzing audience behavior and platform trends, and writing high-retention scripts for Instagram Reels. This contributed to a 30% increase in followers (to ~400K) and an engagement lift from ~7% to ~12%.
I also helped build and scale a high-traffic content platform by applying SEO best practices, conducting keyword research, and maintaining editorial quality. These efforts supported a 15% increase in organic traffic within two months.
To improve content discoverability, I strengthened blog structures and on-page clarity, contributing to a 5% rise in organic lead generation.
Additionally, I worked on conversion-focused content, including landing pages and webinar communication. By executing targeted drip-email campaigns, I helped increase webinar attendance by 23% and improve email open rates from ~10% to ~15%.
I also created structured, visually clear webinar decks using Canva and collaborated closely with marketing and design teams to support campaign execution and launches.
May 20221 yr 3 mosJul 2023
Belgaum, Karnataka, India
Worked on building and scaling the digital presence for automobile dealerships under the Nagshanti Group.
When the business relied heavily on offline channels, I trained and guided a team of 4 to execute structured digital marketing initiatives. Through Meta Ads and social media campaigns, we shifted lead generation online, driving ~30% of monthly leads digitally.
To improve local visibility, I created short-form automotive product videos and location-focused content, which resulted in an 80% increase in local online engagement.
I also handled content and ad copywriting aligned with official automobile brand guidelines. These campaigns delivered 500 leads in 4 weeks, achieving a 30% conversion rate for dealership-level promotions.
Alongside paid campaigns, I managed and optimized 6+ social media accounts, improving engagement consistency and strengthening the group’s overall digital and brand presence.
May 20221 yr 3 mosJul 2023
Multi-brand lifestyle and automotive retail group (Worked with Brands like- Hyundai, Renault, Hero Motocorp). Led the digital strategy to shift automobile dealership lead generation online for a team of 4. Drove 30% of monthly leads through Meta Ads and social media campaigns. Created short-form automotive product videos and location-focused content. Lifted local online engagement by 80%. Ran paid social campaigns that generated 500 leads in 4 weeks at 30% conversion rate, within official brand guidelines.
Girish’s AI Stack
Education
Content and copywriting, Marketing
Mycaptain
20232023
Digital marketing
Cubiccode Digital Media LLP, Belgaum
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