---
title: "Giri Poonati - Product Designer in Bengaluru | Tal"
description: "Meet Giri Poonati, Senior Product Designer ✦ B2B ✦ SaaS ✦ 0 → 1 ✦ Prev.Jio Haptik, Zify Carpool ✦ NIT Rourkela based in Bengaluru. AI stack includes aistudio, anthropic apis, and claude code. Explore public work links including giripoonati.design."
image: "https://tal.club/meet/giri-poonati/share-image"
---

# Giri Poonati on Tal

## Headline

Senior Product Designer ✦ B2B ✦ SaaS ✦ 0 → 1 ✦ Prev\.Jio Haptik, Zify Carpool ✦ NIT Rourkela

## About

Portfolio Website : https://giripoonati\.figma\.site/ I’m a Product Designer with over 5yrs of experience\. Previously, I was at Jio Haptik, where I led product design for Interakt — a B2B product that specialises in conversational commerce and is used by thousands of SMBs\. Before that, I led design at Zify Carpool, an intra\-city carpool application\. I operate as a 0→1 designer who works end\-to\-end across the product design lifecycle, with strong maker energy and a bias toward shipping\. Recently, I’ve been levelling up my ability to build products using Claude Code, Cursor, and Figma Make — exploring how AI tooling can accelerate both design workflows and product velocity\.

## Location

Bengaluru

## AI stack

aistudio

anthropic apis

claude code

claude

cursor

## Work experience

Product Designer at The moonwind, May 2023 \- Present · 3 yrs 4 mos, Remote, Freelance Design : \- Designed an invoice matching platform for finance teams, streamlining reconciliation across multiple payment sources processed 500\+ in voices/month\. \- Designed shift management experience for retail store operations, simplifying schedule creation, swap requests, and floor coverage deployed across 50\+ stores covering 2,000\+ employees which reduced schedule conflicts by 45% \- Led and executed end\-to\-end design projects for multiple clients, delivering comprehensive web and mobile design solutions through user research, wireframing, prototyping, and iterative design\. Consistently delivered high\-quality solutions leading to successful outcomes and lasting client relationships\. Shipped Products : Designed, built, and deployed AI\-native products end\-to\-end\. \- Storefront DS \- Created an Open\-source B2B commerce design system with Figma Code Connect and Chromatic visual regression wired in \- collapsing the design to code handoff loop \. \- InstaPoll \- Worked on engagement experience of users in polling flow which helped increase user time spent on platform by 30% \- CoDrafter \- Designed and published a chrome extension that removes the friction in writing better replies, messages and mails\. \- RefAgent \- Designed conversation flows and shipped a WhatsApp based referral intelligence platform \- Shipped additional production AI\-native products including FreshScan AI \(produce freshness scanner\), WTC? \(Kitchen intelligence platform\)

Product Designer \| Interakt by Jio Haptik at Haptik, Aug 2021 \- Mar 2023 · 1 yr 8 mos, Built on the official WhatsApp Business Platform, Interakt is trusted by more than 3000\+ SMBs including prominent Indian E\-commerce & D2C brands to promote and sell products by engaging customers on WhatsApp\. Interakt was launched by Jio Haptik with a vision to be the de\-facto platform of choice for SMBs, looking to leverage conversational commerce\. Platform & Growth : \- Led product design for Interakt, contributing to platform growth from early\-stage to 3,000\+ businesses within 18 months\. \- Partnered with PMs/engineering to shape roadmap, prioritize features, and ensure design feasibility within WhatsApp tech constraints\. Automation & Commerce : \- Designed WhatsApp Automation Workflows \(Auto\-Checkout, Track\-Order, Lead Gen, etc\.\)—boosted conversions by 42% and cut support load by 35% through iterative research with 50\+ users\. \- Created a scalable framework for workflows, speeding up internal development & enabling rapid feature expansion\. Onboarding & Activation : \- Reimagined merchant onboarding using micro\-learning, upsell moments & progressive discovery—improved adoption by 32% and reduced drop\-off by 28%\. Core Product & Mobile App Experiences : \- Designed all core commerce surfaces: Order Panel, Product Panel, Payment Links, Commerce Settings\. \- Built Shared Team Inbox \(filters, tags, quick replies, assignments, smart cards\) across web & mobile\. \- Designed and launched the merchant mobile app—achieved 4\.6★ rating and 2,000\+ businesses onboarded in Q1\. Execution Excellence : \- Delivered high\-volume feature requests while safeguarding technical feasibility and maintaining consistency\. \- Actively contributed to product strategy, design ops, and bandwidth planning across teams\.

Product Designer at Zify, Apr 2018 \- Mar 2020 · 2 yrs, Hyderabad, Telangana, India, Zify, is one of the leading Mobility\-as\-a\-Service startup having operations in India, France, Germany, Switzerland & Ireland\. Core App \(0→1→Scale\) : \- Redesigned end\-to\-end Zify mobile experience \(flows → UI\), increasing engagement by 65% and reducing drop\-offs by 40%\. \- Led research with 120\+ users & 75 commuters; translated insights into features like grouping & two\-way requests, increasing matches by 37% and retention by 25%\. Enterprise Dashboard : \- Designed corporate mobility dashboards for IKEA, Novartis & Amazon—enabling better fleet visibility & smoother operations\. Supporting the Business : \- Designed lead\-gen landing journeys improving conversion across touchpoints\. \- Co\-led Zify’s rebrand and touchpoint alignment with marketing\. Cross\-functional : \- Worked with backend to reshape product architecture; collaborated with frontend & QA to ensure pixel\-accurate build\.

Freelance UI Designer at Freelance Designer, Jan 2018 \- Mar 2018 · 3 mos, Greater Hyderabad Area

Community Organizer at HelloMeets, Sep 2017 \- Jul 2018 · 11 mos, Hyderabad, Telangana, India, Building a design community in Hyderabad\.

## Education

Bachelor of Technology \(B\.Tech\.\), National Institute of Technology Rourkela

## Public links

- giripoonati\.design: https://giripoonati\.design/

[View the original profile](https://tal.club/meet/giri-poonati)

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