Headline

Senior Product Designer ✦ B2B ✦ SaaS ✦ 0 → 1 ✦ Prev.Jio Haptik, Zify Carpool ✦ NIT Rourkela

About

Portfolio Website : https://giripoonati.figma.site/ I’m a Product Designer with over 5yrs of experience. Previously, I was at Jio Haptik, where I led product design for Interakt — a B2B product that specialises in conversational commerce and is used by thousands of SMBs. Before that, I led design at Zify Carpool, an intra-city carpool application. I operate as a 0→1 designer who works end-to-end across the product design lifecycle, with strong maker energy and a bias toward shipping. Recently, I’ve been levelling up my ability to build products using Claude Code, Cursor, and Figma Make — exploring how AI tooling can accelerate both design workflows and product velocity.

Location

Bengaluru

AI stack

aistudio

anthropic apis

claude code

claude

cursor

Work experience

Product Designer at The moonwind, May 2023 - Present · 3 yrs 4 mos, Remote, Freelance Design : - Designed an invoice matching platform for finance teams, streamlining reconciliation across multiple payment sources processed 500+ in voices/month. - Designed shift management experience for retail store operations, simplifying schedule creation, swap requests, and floor coverage deployed across 50+ stores covering 2,000+ employees which reduced schedule conflicts by 45% - Led and executed end-to-end design projects for multiple clients, delivering comprehensive web and mobile design solutions through user research, wireframing, prototyping, and iterative design. Consistently delivered high-quality solutions leading to successful outcomes and lasting client relationships. Shipped Products : Designed, built, and deployed AI-native products end-to-end. - Storefront DS - Created an Open-source B2B commerce design system with Figma Code Connect and Chromatic visual regression wired in - collapsing the design to code handoff loop . - InstaPoll - Worked on engagement experience of users in polling flow which helped increase user time spent on platform by 30% - CoDrafter - Designed and published a chrome extension that removes the friction in writing better replies, messages and mails. - RefAgent - Designed conversation flows and shipped a WhatsApp based referral intelligence platform - Shipped additional production AI-native products including FreshScan AI (produce freshness scanner), WTC? (Kitchen intelligence platform)

Product Designer | Interakt by Jio Haptik at Haptik, Aug 2021 - Mar 2023 · 1 yr 8 mos, Built on the official WhatsApp Business Platform, Interakt is trusted by more than 3000+ SMBs including prominent Indian E-commerce & D2C brands to promote and sell products by engaging customers on WhatsApp. Interakt was launched by Jio Haptik with a vision to be the de-facto platform of choice for SMBs, looking to leverage conversational commerce. Platform & Growth : - Led product design for Interakt, contributing to platform growth from early-stage to 3,000+ businesses within 18 months. - Partnered with PMs/engineering to shape roadmap, prioritize features, and ensure design feasibility within WhatsApp tech constraints. Automation & Commerce : - Designed WhatsApp Automation Workflows (Auto-Checkout, Track-Order, Lead Gen, etc.)—boosted conversions by 42% and cut support load by 35% through iterative research with 50+ users. - Created a scalable framework for workflows, speeding up internal development & enabling rapid feature expansion. Onboarding & Activation : - Reimagined merchant onboarding using micro-learning, upsell moments & progressive discovery—improved adoption by 32% and reduced drop-off by 28%. Core Product & Mobile App Experiences : - Designed all core commerce surfaces: Order Panel, Product Panel, Payment Links, Commerce Settings. - Built Shared Team Inbox (filters, tags, quick replies, assignments, smart cards) across web & mobile. - Designed and launched the merchant mobile app—achieved 4.6★ rating and 2,000+ businesses onboarded in Q1. Execution Excellence : - Delivered high-volume feature requests while safeguarding technical feasibility and maintaining consistency. - Actively contributed to product strategy, design ops, and bandwidth planning across teams.

Product Designer at Zify, Apr 2018 - Mar 2020 · 2 yrs, Hyderabad, Telangana, India, Zify, is one of the leading Mobility-as-a-Service startup having operations in India, France, Germany, Switzerland & Ireland. Core App (0→1→Scale) : - Redesigned end-to-end Zify mobile experience (flows → UI), increasing engagement by 65% and reducing drop-offs by 40%. - Led research with 120+ users & 75 commuters; translated insights into features like grouping & two-way requests, increasing matches by 37% and retention by 25%. Enterprise Dashboard : - Designed corporate mobility dashboards for IKEA, Novartis & Amazon—enabling better fleet visibility & smoother operations. Supporting the Business : - Designed lead-gen landing journeys improving conversion across touchpoints. - Co-led Zify’s rebrand and touchpoint alignment with marketing. Cross-functional : - Worked with backend to reshape product architecture; collaborated with frontend & QA to ensure pixel-accurate build.

Freelance UI Designer at Freelance Designer, Jan 2018 - Mar 2018 · 3 mos, Greater Hyderabad Area

Community Organizer at HelloMeets, Sep 2017 - Jul 2018 · 11 mos, Hyderabad, Telangana, India, Building a design community in Hyderabad.

Education

Bachelor of Technology (B.Tech.), National Institute of Technology Rourkela

Public links

giripoonati.design: https://giripoonati.design/