Headline

Product, Category & GTM | Growth & Business Strategy | Marketing | Sales & Partnerships | Business Consulting | IIM Trichy MBA

About

I spent 200 days travelling across India with a backpack and came back with a different way of looking at business. From observing how a small-town shop earns customer loyalty to understanding why people choose one brand over another, travelling became my unconventional classroom for consumer behaviour, marketing, and growth. My journey started on the road, travelling across India and observing how people think, buy, build trust, and make decisions. What began as travel became a practical classroom for consumer behaviour, marketing, and business. I’m a growth and business strategy professional with experience across Product, Marketing, GTM, Category Management, Sales, Customer Growth and Consulting, backed by an MBA from IIM Tiruchirappalli. My experience spans consumer internet, fashion, education, entrepreneurship and technology consulting, giving me exposure to both business strategy and execution. At Myntra, I worked on fashion product data, search, product discovery, customer insights, competitor benchmarking and marketing performance. At 2IIM, I managed content and social media initiatives across YouTube and Instagram, contributing to audience growth and lead generation. I also built MBA Tamil, a Tamil-focused MBA education and career community, where I worked across GTM, digital marketing, partnerships, customer acquisition, content, community building and revenue generation. This experience gave me hands-on exposure to building a business from the ground up. Currently, I work in Consulting & Growth Strategy at Tecvesten, working across client requirements, business proposals, growth opportunities, digital transformation and GTM initiatives. I enjoy working at the intersection of: • Product & Customer Growth • Growth Strategy & GTM • Marketing & Brand • Category & Commercial Strategy • Sales & Business Development • Consulting & Founder’s Office I’m open to opportunities where I can combine analytical thinking, customer understanding, communication and execution to solve business problems and drive measurable growth. Open to: Product | Growth | Marketing | Category | GTM | Strategy | Consulting | Business Development | Sales | Customer Success | Founder’s Office roles.

Location

Chennai

AI stack

claude code

gemini

notebooklm

notion

ChatGPT

HeyGen

Work experience

Manager - Consulting & Growth Strategy at Tecvesten, Aug 2026 - Present · 2 mos, Chennai, • Work across consulting, growth strategy and business development initiatives for technology and SME clients, translating business requirements into actionable solutions. • Support client proposal development, discovery discussions and solution presentations, working across business requirements, digital transformation and technology consulting. • Identify growth opportunities across client accounts and support GTM initiatives, positioning, outreach and business development. • Work on Zoho consulting and implementation initiatives, helping businesses evaluate and adopt technology solutions aligned with operational and growth requirements. • Support GTM and marketing initiatives for Tecvesten Academy offerings across placement preparation, AIBE and POSH training programs. • Contribute to brand management, social media marketing, content strategy and customer-facing communication. • Collaborate with founders, clients and internal teams across consulting, sales, marketing and execution.

Digital Marketing Intern at NT Holidays, Apr 2025 - May 2025 · 2 mos, Built 4 strategic partnerships to increase brand visibility, Designed a 12-month content calendar. Improved campaign CTR by 25% and increased booking enquiries by 20% through localized campaigns.

Founder at MBA TAMIL, Feb 2025 - Aug 2026 · 1 yr 7 mos, • Built and operated MBA Tamil, a Tamil-focused MBA education and career community serving MBA aspirants, students and graduates. • Built the business from idea to revenue across content, community, digital marketing, customer acquisition and partnerships. • Developed GTM strategies for CAT preparation, MBA mentorship, GDPI preparation and career-focused offerings. • Generated ₹13L+ in revenue through digital products, mentorship, partnerships and paid offerings. • Built and managed partnerships with education and test-preparation platforms, including MockCAT and IMS initiatives. • Used Meta advertising, content marketing, YouTube and Instagram to acquire and engage customers. • Managed customer acquisition funnels from awareness and content consumption to enquiry, conversion and paid mentorship. • Built and managed online communities across WhatsApp, Telegram and Skool. • Created and executed content strategies focused on MBA entrance exams, B-school admissions, careers and student decision-making. • Worked across pricing, product packaging, customer feedback, partnerships, sales and business development. • Managed the business end-to-end, gaining hands-on experience across strategy, marketing, GTM, sales, operations and customer relationships.

Head – Videography, Media & Brand Communications at Indian Institute of Management Tiruchirappalli, Sep 2024 - Mar 2026 · 1 yr 7 mos, • Led video production, content creation, and digital storytelling initiatives to strengthen IIM Trichy's brand presence across social media platforms. • Served as the Promotional Head for the Ph.D. Programme, planning and executing content campaigns to enhance program visibility and applicant outreach. • Managed promotional activities for the PGPBM Programme (IIM Trichy Chennai Campus), creating marketing assets and communication campaigns to engage prospective candidates. • Captured and documented key institute events through photography and videography, producing high-quality multimedia content for institutional communication. • Collaborated with faculty, administrative teams, and student committees to develop promotional materials and showcase campus achievements. • Contributed to audience growth and engagement through strategic content initiatives, video editing, and digital marketing efforts. Skills: Content Creation | Video Editing | Digital Marketing | Social Media Management | Brand Communication | Photography & Videography

Design Thinking Training Associate at Parul University, Feb 2024 - May 2024 · 4 mos, Vadodara, As a passionate educator specializing in design thinking, I empower first-year engineering students with essential skills in innovation and problem-solving. Through engaging semester-long courses, I foster a deep understanding of design thinking methodologies, equipping students to tackle real-world challenges with creativity and precision. Key responsibilities : Curriculum Development, Interactive Learning, Individualized Guidance and Assessment and Evaluation.

Content Designer at 2IIM, Jan 2023 - Aug 2023 · 7 mo, Chennai, • Managed YouTube and Instagram content strategy for 2IIM, including a YouTube community of 1.7L+ followers and an Instagram audience of 16K+. • Developed content strategies around CAT preparation, MBA admissions, B-school careers and student decision-making. • Worked on lead-generation initiatives connecting content consumption with enquiries and business opportunities. • Planned and executed social media campaigns, content calendars and audience engagement initiatives. • Analyzed audience interests, content performance and engagement patterns to identify opportunities for improving reach and lead generation. • Collaborated with mentors, MBA alumni and internal teams to develop interview, admissions and educational content. • Supported the creation of B-school admission and career-focused content aimed at increasing audience engagement and conversions.

Business Administration at Myntra, Jan 2020 - Jul 2021 · 1 y 6 mo, Bengaluru, • Improved fashion marketing KPI performance by 5% through competitor benchmarking, customer/search analysis and identification of product discovery opportunities. • Worked on fashion product data, metadata, taxonomy, attributes and filters to improve search relevance and product discoverability. • Supported product discovery initiatives that contributed to a 15% improvement in customer product discovery. • Consolidated and maintained fashion product information within the app database, supporting accurate cataloguing and product visibility. • Analyzed customer search behaviour, product attributes and category trends to identify opportunities for improving the customer journey. • Conducted fashion trend and competitor analysis to identify market opportunities and support category and marketing decisions. • Collaborated with vendors, account managers and merchandising teams to resolve product-data and discoverability issues. • Used SQL and Excel for data analysis, reporting and identifying actionable insights.

Education

Post graduate programme in management, Indian Institute of Management Tiruchirappalli

Bachelor of Technology, Information Technology, psna college of engineering and technology

Public links

youtube.com: https://youtube.com/@MBA TAMIL