Headline

Growth & Lifecycle Marketing | CRM & Martech Automation | Retention, CLV & Funnel Optimization

About

I’m a data-driven Growth & Lifecycle Marketing professional focused on building automated customer journeys that improve retention, engagement, and revenue. I’m particularly interested in understanding user behavior — identifying funnel friction, designing lifecycle interventions, and leveraging Martech systems to create scalable communication frameworks. I enjoy working at the intersection of Product, Analytics, and Marketing — where experimentation meets execution. Currently focused on: • Lifecycle architecture & CRM automation • Retention and loyalty design • Funnel UX optimization • Omnichannel growth (WhatsApp, Push, RCS, Email, SMS) Always learning. Always experimenting. Open to new growth challenges.

Location

Bengaluru

AI stack

claude

gemini

meta

metaai

openai

ChatGPT

Work experience

CRM & Lifecycle Marketing at Wonderla Holidays Ltd., Apr 2025 - Apr 2026 · 1 y, Bengaluru, Karnataka, India

Growth Manager at Entri, Jan 2023 - Jan 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Senior Associate - Growth Marketing at Glance, Aug 2020 - Dec 2022 · 2 y 4 mo, Bengaluru, Karnataka, India

Education

Master of Business Administration - MBA, Communication Management, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Arts - BA, Visual Communication, St. Thomas'​ College (Autonomous), Thrissur