---
title: "Geetika Gupta - Associate Manager, Billpay in New Delhi | Tal"
description: "Meet Geetika Gupta, Category Management & Product, PhonePe | S&P Global | Grand Finalist, Google Girl Hack’23 | Winner, Mercor Hack | Finalist, SIH’24 based in New Delhi. AI stack includes claude code, claude, and lovable. Explore public work links including geetikagupta.vercel.app."
image: "https://tal.club/meet/geetika-gupta/share-image"
---

# Geetika Gupta on Tal

## Headline

Category Management & Product, PhonePe \| S&P Global \| Grand Finalist, Google Girl Hack’23 \| Winner, Mercor Hack \| Finalist, SIH’24

## About

B\.Tech graduate from Indira Gandhi Delhi Technical University for Women with a strong interest in product, business strategy, and data\-driven problem solving\. Currently working with the Insurance Growth Product team at PhonePe, collaborating across tech, CRM, marketing, and analytics to drive user growth and improve business outcomes\. Skilled in Python, SQL, Advanced Excel, Machine Learning, Statistics, Blockchain, and Web Development, with hands\-on experience through projects and hackathons\. Passionate about building impactful products that solve real\-world problems by combining technology with business thinking\. Let’s connect if you share the same enthusiasm for creating something innovative and valuable\!

## Location

New Delhi

## AI stack

claude code

claude

lovable

midjourney

notebooklm

openai

## Work experience

Associate Manager, Billpay at PhonePe, Jul 2026 \- Present · 4 mos

Product Trainee, Insurance Growth at PhonePe, Jan 2025 \- Jun 2026 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, \- Owned the rollout and scale\-up of Osiris, PhonePe’s campaign orchestration platform; translated Category Product & Business requirements into technical solutions and campaign configurations with Tech\. \- Solutioned and shipped 30\+ triggered campaigns across Motor, Health, Travel & PA in 4 months, reducing campaign go\-live TAT from 60 days to 2 days\. \- Optimized the Motor renewal funnel, improving asset delivery 90%→95%, targeting accuracy 66%→85%, and reducing WhatsApp non\-targeted delivery 26%→5–10%\. \- Led WhatsApp cost optimization through Control Groups and automation of 40 templates, reducing monthly spend by 40% \(₹1Cr→₹60L\)\. \- Worked on LLM\-based insurance policy parsing and conceptualized “Know Your Policy,” an AI\-led experience for personalized policy evaluation; also supported the PhonePe 3\.0 insurance recovery initiative, driving 20% funnel recovery\.

Quantitative Analyst Intern at S&P Global, Jun 2024 \- Aug 2024 · 3 mos, Gurugram, Haryana, India, \- Interned in the S&P Global Commodity Insights Division\. \(Received PPO\)

Business Development Intern at Archway, Dec 2023 \- Apr 2024 · 5 mos, India, \- Building and maintaining relationships with potential startups and projects to onboard them to Archway \- Partnering with various colleges to establish student chapters in PAN India

Research Trainee at INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN, Jun 2023 \- Dec 2023 · 7 mos, Working on projects related to Quantum Computing: \- Training and reading about Quantum Machine Learning Models, comparing their performance with the classical ML algorithms \- Research on Speech Emotion Recognition using Quantum Machine Learning has been accepted at O\-COCOSDA'23

President at AssetMerkle IGDTUW, Apr 2023 \- May 2024 · 1 yr 2 mos, Leading the web3 and blockchain Club of University: \- Strategizing to execute club's activeness, spreading awareness of web3 \- Organizing multiple speaker sessions and events \- Mentorship cohorts to increase awareness about the field \- Community Management \- Partnering and Dealing with many Company founders/employees, communities

## Education

Bachelor of Technology \- BTech, Electronics and communication\-Artificial Intelligence, Indira Gandhi Delhi Technical University for Women

Schooling PCM\-Economics, Apeejay Stya Education \(Svran Foundation\)

## Public links

- geetikagupta\.vercel\.app: https://geetikagupta\.vercel\.app/

[View the original profile](https://tal.club/meet/geetika-gupta)

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