Headline

Evoking emotions and kick-starting action through impactful content

About

Content strategist with 7+ years across B2B enterprise, healthcare, and consumer brands. Raised in Canada and the UAE, now based in Kochi. Native English speaker with a global perspective and the writing chops to back it up. I've written for Adobe, Stripe, Equifax, Swarovski, Mahindra, Brigade Group, Quess and HGS, just to name a few brands. I approach every brief the same way: understand the audience, craft the narrative, make it count. When I'm not creating content or working on marketing, you can find me cozily curled up with my beloved cats, Misty and Cinnamon, reading a good book.

Location

Kochi

AI stack

claude

gemini

ChatGPT

Work experience

Copywriter at Team Pumpkin, Aug 2024 - May 2026 · 1 yr 10 mos, Remote, Lead creative strategy and execution across general marketing, content, copywriting, and social media for a diverse portfolio of clients, including but not limited to Tata Steel, MoEngage, Zevora Jewelry, Mankind Pharma, 2HL (2 Hour Learning), and MamaEarth. Develop and oversee brand messaging, campaign narratives, and content calendars that align creative output with measurable business objectives. Collaborate with cross-functional teams (design, strategy, account management) to deliver integrated campaigns from concept to completion. Mentor junior writers and set quality benchmarks for creative deliverables, ensuring brand consistency across all client touchpoints.

Copywriter at MetaMed Marketing, Jul 2023 - Aug 2024 · 1 yr 2 mos, Toronto, Ontario, Canada

Corporate Marketing Specialist at Bristlecone, Sep 2022 - Jul 2023 · 10 mo, Bengaluru, Karnataka, India, Drove enterprise B2B demand generation campaigns through targeted email marketing initiatives for global clients including Adobe, Stripe, Equifax, Swarovski, and Westinghouse. Collaborated with sales and marketing teams to nurture leads, improve engagement rates, and support pipeline growth that collectively contributed to $7.5 Million USD in revenue outcomes. Crafted value-driven messaging aligned with C-level stakeholder priorities and enterprise procurement decision-making processes. Conducted market research and competitive analysis to refine targeting strategies; tracked campaign performance and prepared data-driven optimization reports. Built consultative communication style that resonated with cross-functional teams across marketing, operations, and sales leadership.

Content Writer at Freelance, Apr 2019 - Dec 2021 · 2 yrs 9 mos, Remote

Education

Bachelor of Business Administration, Marketing, Manipal University Jaipur

Public links

acrobat.adobe.com: https://acrobat.adobe.com/link/spaces/urn:aaid:sc:AP:608622f3-f438-45ee-b837-79b3dbc46754