About
Hey there 👋🏻 I'm a UX professional with experience leading product design across enterprise, AI, B2B SaaS, Engineering software and B2C consumer-facing technology. I'm drawn to complex, ambiguous problems where product, technology and user needs intersect. My strength lies in bringing structure to that ambiguity, discovering and framing the right problem, shaping product direction and turning complex capabilities into simple, intuitive, easy to understand experiences. My work spans the full product design spectrum, from discovery, UX strategy and research through interaction design, visual design, rapid prototyping, validation and developer handoff. I've led multiple 0-1 projects as well as worked across larger product ecosystems, often taking ownership of the design direction while partnering closely with product managers, product owners, engineering teams, researchers and business stakeholders. My approach combines: Systems Thinking: Understanding products as connected experiences rather than isolated screens or features - working on end-to-end user journeys, looking beyond individual screens, identifying friction points, usability issues and gaps that impact user satisfaction and engagement. Product Thinking: Connecting user problems, business context and technology to shape not just how a product looks but what should be built. Design Craft: Creating reusable and user-friendly patterns, components and design foundations while thinking about governance, accessibility and how design can scale across teams and caring about visual consistency across experiences. Rapid Prototyping: Using prototypes to explore ideas, test assumptions, communicate concepts and create alignment early, rather than treating prototyping as a final design deliverable. Technical fluency: Working closely with engineers and understanding technical constraints, implementation considerations and emerging technologies well enough to make informed design decisions and explore what is possible. Leadership and Autonomy: Independently driving complex design initiatives, creating alignment across cross-functional teams, mentoring and managing designs. More recently, I've become interested in exploring how AI is changing the way we design and build products - how AI/LLM tools are shortening the distance between an idea and a finished product, allowing for rapid prototyping and coding, how it serves as a execution partner while the more important aspects - research, synthesis, analysis, decision-making and iteration become my focused responsibilities in this faster workflow.
Work experience
Lead Product Designer - SSE, AIA, GCC at Infineon Technologies, Feb 2023 - Present · 3 yrs 10 mos, Bengaluru, - Shaped the digital transformation of Infineon ecosystem, leading the UX direction of 15+ initiatives including complex web & mobile applications and 0 to 1 engineering tools across 3 major release trains - Software and Support Ecosystem, AI Applications and Greater China Connectivity. - Partnered with product, engineering, leadership and cross-functional teams to take complex ideas from discovery through delivery. - Recognized by the office of the CDSO and won the SPIRIT award 3 times for projects that created a meaningful difference in the user experience and helped users find information faster, summarize complex technical content, automate repetitive tasks and receive contextual assistance without interrupting their workflows. - Hired talent to the team, mentored and guided colleagues and peers, teaming up for best results.
Design System Architect at Khoros, Sep 2021 - Dec 2022 · 1 yr 4 mos, Bengaluru, - Built scalable patterns and reusable solutions to common problems in a multi-product portfolio, collaborating closely with the engineering team and product team for maintaining governance standards.
Product Designer at InnSpire, Jun 2020 - Aug 2021 · 1 yr 3 mos, Sweden, - Turned hospitality's biggest frustrations into an AI powered reputation management platform "ReviewMagic" as the founding UX designer in a small product team. - Established product strategy, conducted research and usability testing and delivered the alpha release version within 2 months of joining. - The product won the prestigious HTNG TechOvation award in 2020.
Product Designer at Freelancer- Self employed, Jun 2017 - Aug 2021 · 4 yrs 3 mos, EMEA, - Led discovery, ideation, wireframing, prototyping and validation activities for multiple unicorn startups and scaleups across various industries, including Ecommerce and retail, Enterprise SaaS, Fintech & Payments infrastructure, Foodtech, Healthcare, collaborating with business stakeholders and leadership teams distributed across the world, most specifically in the EMEA region.
Designer & Content Writer at The Times Of India, Apr 2014 - May 2014 · 2 mos
