Headline

10+ yrs of wealth, fintech, marketplace, payments | ML, search, discovery, AI NLP led products used by million+ Indians | Mentoring & coaching PMs since 6+ yrs

About

Proven Product Leader | 10+ yrs of building consumer products | Expertise in crafting top funnel experience - onboarding, activation, storefront, search, discovery, recommendations & personalisation, all leading to optimisation in retention funnel. Adept at preempting org needs and orchestrating core internal scalable platforms such as segmentation & clustering, data behavioral/insights and A/B experimentation platforms. I have also built payments based platform end-to-end I'm Geet Gupta, a seasoned product owner with a decade of experience driving product innovation and execution at top orgs - Angel One, Paytm, Dotpe & ZS Associates, Over the years, I’ve led lean cross-functional teams (3 to 10 PMs), mentored aspiring and early-stage PMs, and worked hands-on in building and scaling products from the ground up (0→1) as well as optimising evolving/core products (1→10→100) Whether it’s launching new verticals, streamlining user journeys, or building org-wide core platforms from scratch, I bring clarity, innovation, and a data-informed mindset to every challenge. Let’s connect if you’re passionate about building meaningful products or are looking to break into product!

Location

Mumbai

AI stack

codex

cursor

Work experience

Product & Growth Strategy at Angel One, Apr 2024 - Present · 2 yrs 5 mos, India, *leading and mentoring 4-10 PMs* - Partnered with in-house Labs team to build a suite of NLP & AI driven products such as market sentiment analysis, intelligent OCR for stock discovery, content generation as a service(news, daily market insights & trends..), and launching Finbot, which consolidates several models to empower users with accurate, time-sensitive information for better decision making, positively impacting NPS & CR - Transforming advisory with soon-to-be launched category-defining product, a subscription-based marketplace for investors to access top experts and their recommendations, driving alignment with business, compliance, legal, CISO, accounts and other cross-functional teams - Convinced SEBI and became the first Indian broking app to launch more secure & simplified ‘sim-binding + phone lock’ 2FA login mechanism, achieving 99.6% success rate within 6 weeks, further increasing DAU by 8pp, MTAU by 10pp and saving 25+Cr yearly in SMS costs - CEO excellence awards (2024,2025)

Product Lead at Angel One, Apr 2022 - Mar 2024 · 2 yrs, India, *led and mentored 2-4 PMs* - Owned ML-driven search platform, partnering with key CXOs to transform the engine into a real-time, contextual stack (with LLM to enhance query processing and re-ranking), achieving ~90% success rate (up from ~40%), further increasing total orders by 5pp and TAU/DAU by 2pp - Paved way for user discovery & personalisation on app, collaborating with engineering and ML teams, and leveraging LLM to optimise discovery experience based on user’s intent, history and persona, to increase D0-30 Activation by 3pp, M3 Retention by 9pp and ARPU by 12% - Shaped first-time platform experience, closely collaborating with UX design & research, business & comms, data & ML and KYC teams to evolve top funnel and improve D0-30 activation by 8pp, with extensive experimentation, reiteration and user feedback -Initiated & influenced the decision to establish an internal A/B experimentation engine built for purpose; collaborated with principal architects & data science to launch in 6 months, which increased experimentation capacity by 20x. Drove early A/B strategy - developed end-to-end hypotheses, metric & decision guardrails, eventually accelerating experimentation-first approach across the org - Integrated cohort & A/B engines into self-serve content management platform(CMS) for homepage, redefining product strategy & roadmaps

Senior PM at Angel One, Oct 2020 - Mar 2022 · 1 yr 6 mos, India, - Switched to IC role for first 1.5 yrs; joined as third member of founding new product team tasked to revamp the app with in-house tech, relaunching mobile & web(0 to 1) for 7+ mn QAU, leading entire equity experience and top funnel/pre-trade charters - Owner for Login, Homepage, Watchlist, Search & Discoverability experience across mobile platform for mn+ users - Introduced & owned homepage on the new super app (2022 onwards), enabling legacy LOBs(Stocks, F&O, MF, MTF, Advisory) to have independent curated storefront experience, and unlocking new LOBs(Loans, Insurance, ETF, FD, Bonds) to launch and drive high intent traffic to grow 0→1→10x; Overhauled and perfected navigation IA over 3 yrs, aligning with leaders based short & long-term org strategy, and driving KPIs - increasing MF AUM by 25x, F&O revenue by 35%, Commodities TAU by 3x, dispersing loans of 100+Cr within 3 months of launch - Preempted the need for user intelligence layer and anchored an org-wide platform with DE team, enabling teams to personalise app experience by generating smart clusters from 500+ behavioral signals; now a key pillar in driving north star metrics - ARPU, MTU, MAU/DAU - Created a state-of-the-art screeners as a service - allowing us the capability to create screeners from 50+ technical & fundamental parameters and enabling users with better access to opportunities. Got 5lac+ 'follow' on various screeners by 1 lac users within a 4 weeks of launch, further driving MAU/DAU by 3pp and TAU/DAU for equity in 3 months & total 2.5Mn+ follows across all lists within first year of launch, now standardised into a section on watchlist

Founding Senior PM at DotPe, Apr 2020 - Oct 2020 · 7 mos, India, *led a team of 6 - APMs/QA/UIUX* 0→1 contactless food ordering B2B product Set early product direction for enterprise solution, enabling F&B merchants & QSRs to digitise their end-to-end in-store & delivery experience; launched & scaled an m-web scan-discover-order platform integrated with payments, KOT management system, and WhatsApp for order lifecycle communication. Onboarded 200+ merchants(Socials & McD) across multiple categories, powering 10k+ outlets across 18 states

Growth PM at Paytm, Feb 2017 - Mar 2020 · 3 yrs 2 mos, Noida, India, *Product-led growth for Recharges & Bill Payments (biggest vertical) at Paytm *Product enhancement and subsequent growth for Credit Card Bill Payment business at Paytm *Search experience on Paytm App Was part of Paytm Mall, driving insights & growth for new product initiatives *Worked on Customer Lifecycle Management (CLM); *Created affluence model to accurately predict & target users *Conceptualised and devised product ranking algorithm model to optimise product list across Fashion category *Got an automated in-house product implemented based on the product ranking algorithm (PSP - Product Selection Platform) to reduce operations by 95%

Digital Content & Client Outreach at Playthisin, Oct 2016 - Jan 2017 · 4 mos, Mumbai, Maharashtra, India, Got frustrated after working 100-120 hr workweeks at ZS Associates, figured didn't want to pursue consulting anymore - and decided dive into a completely opposite-MNC-corporate culture; ended up working for a very short but exciting stint collaborating with brands for digital advertising. Managed to successfully onboard clients like Gillette, Hotwheels etc.

Business Analyst at ZS Associates, Jun 2015 - Sep 2016 · 1 yr 4 mos, Gurgaon, India, I worked closely with the upper management of sales and marketing division of a Fortune 500 Bio-pharma company and helped them run their business better by using expertise in sales and marketing domain to identify and assess improvement opportunities and overcome challenges via data techniques and rigorous logical analysis to build a flexible and optimized solution. We collaborated with clients to design their solutions and provides capability building and outsourcing services that deliver substantial improvements in effectiveness and efficiency.

Education

Bachelor of Technology (BTech), Computer Science, Indraprastha Institute of Information Technology, Delhi

AISSCE, Science, Delhi Public School - R. K. Puram