Headline

Building Plum | BITS Pilani | xZomato, xPVR | Wellness & Benefits | Sales & Partnerships | Revenue Growth |

About

Currently building Plum to help companies take better care of their employees' health. To know more, visit plumhq.com. I have spent most of my career helping brands and startups drive measurable growth through focused strategy, partnerships, and execution that translates into real business outcomes. I’m an MBA graduate from BITS Pilani, Mumbai with 4+ years of experience working across 10+ companies including Pernod Ricard, Zomato, Hindustan Unilever, Van Heusen, PVR Pictures, Autocar India, Times of India (Femina), Bombay Churros, and Unschool. My work has spanned marketing, operations, and customer success, where I’ve built growth strategies, led partnerships, and delivered metric-driven results across different business stages. I work with high-growth startups and established brands looking to scale efficiently, strengthen partnerships, and turn strategy into tangible outcomes. I’m particularly interested in growth, people strategy, and building businesses that are both scalable and sustainable. Reach me at gayatris.work@gmail.com for enquiries/work/collabs. Let's chat! All views here are STRICTLY PERSONAL and not associated with the institution I'm associated with.

Location

Bengaluru

AI stack

claude

gemini

lovable

notebooklm

notion

openai

Work experience

Senior Consultant - Account Management at Plum, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India, Plum is India’s largest employee health benefits platform. Backed by PeakXV and Tiger Global. Trusted by 6,000+ companies - including CRED, Meesho, PhonePe, Swiggy and Zomato. Plum is setting the new standard for insurance and healthcare benefits in India: group health insurance, telehealth, mental wellness, preventive care, and flexible benefits, all in one place. Visit plumhq.com. If you want to join the mission, reach out to us via plumhq.com/careers. - Serving as a strategic partner to HR leaders and founders, advising on employee benefits design, cost optimization, and long-term policy structuring. - Leading renewal strategy and insurer negotiations, owning a portfolio of MM clients for retention, growth, and overall account performance.

Marketing Procurement (MBA Summer Traineeship) at Pernod Ricard, Apr 2025 - Jun 2025 · 3 mos, Gurugram, Haryana, India, - Benchmarked competitors across the industry, including market segmentation, pricing, innovation, ESG initiatives, and new launches. - Identified whitespace opportunities across brand strategy, visibility, innovation, and GWP (Gifting with Purchase), contributing to long-term procurement planning. - Developed an Sourcing Calendar using a Power Automate workflow to flag contract expiries, improving renewal efficiency and compliance, saving the team 15+ hours of manual work/month - Created detailed RFQ templates and cost breakdowns for GWP, visibility, travel and production vendors, covering 12+ cost heads. - Analysed payment terms across ~7000 vendors and proposed revisions to optimise working capital - Conducted content reconciliation for agency SOWs, identifying ~15-20% inconsistencies to leverage re-negotiations. - Proposed extensive KPIs and SLAs frameworks aligned with industry benchmarks for mainline, production agencies and business services across 5+ categories. - Mapped 50+ B2B events/expos aligned to Pernod Ricard's indirect procurement goals

Strategy & Ops Manager - Wellness Team at Nova Benefits, Apr 2022 - Apr 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Realized a 98% call-to-meeting conversion rate (650+ calls) & conducted ~50 wellness sales demos - Improved sales efficiency by 12% by leading the sales pod & implementing upskilling initiatives - Led operations for 4 products: Mental Wellness, Employee Engagement, Gifting, Rewards & Recognition - Attracted ~500 participants/session by curating 60+ employee engagement sessions for 30+ companies - Established strategic partnerships with 15+ vendors & 50+ clients, managing end-to-end long-term contracts - Tailored customised wellness programs for 15+ companies like Livspace, Simpl, CoinDCX, Zuddl, etc.

Key Account Manager at Zomato, Mar 2021 - Apr 2022 · 1 yr 2 mos, Mumbai, Maharashtra, India, - Spearheaded delivery & dine-in arms of the business for the top 140 restaurants in high-growth localities (Mumbai) - Facilitated incremental topline growth worth ~₹2 Crore/month & locked-in Ad-Sales worth ~₹8 Lakhs/month - Secured Zomato Pro supply for 250+ restaurants, overseeing upselling, cross-selling, and renewals of inventory - Boosted menu-to-cart (M2C) & cart-to-order (C2O) rates by ~25% by optimizing menus for 300+ restaurants - Ensured seamless operations for 15+ restaurant chains like Persian Darbar, Shiv Sagar, Subway, Irish House, etc.

Marketing and Alliances at PVR Pictures Ltd, Aug 2020 - Mar 2021 · 8 mos, Mumbai, Maharashtra, India, - Developed marketing plans for 30+ global, award-winning films like Minari, Our Father, The Secret, etc. - Enhanced reach to ~25Mn by partnering with 50+ brands to market films with an integrated omnichannel approach - Executed outreach initiatives targeting 150+ brands to secure partnerships and collaborations for the films - Attained a ~20% increase in followers & engagement by supervising digital team operations for SPI Cinemas - Engaged ~1Mn customers by managing CRM (65+ emailers and 70+ push notifications) for PVR Cinemas

Education

Master of Business Administration - MBA, BITSoM - BITS School of Management

Bachelor's degree, Mass Communication/Media Studies, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics