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Gayathri Kankipati

Aspiring Brand Marketer | Ex-SMT Presales @ HCLTech | MBA Marketing @ NMIMS Hyderabad ’24, Dean’s List | PM Intern @ Tally Solutions

Hyderabad

2+ years of work experience

HCLTech
May 20241 yrApr 2025

Chennai

• Analyzed client RFPs/RFQs/RFIs to identify business pain points for $10M+ deals. • Developed structured, insight-led solution narratives and strategic pitches for high-value stakeholders. • Managed 4 high-value client accounts, enhancing relationship management and stakeholder alignment skills. • Collaborated with operations and delivery teams on resource planning and logistics coordination.
Tally Solutions Pvt Ltd
Apr 20232 mosMay 2023

Bengaluru

• Conducted in-depth analysis of customer behavior and product usage among 150+ MSME users. • Identified product-market gaps through structured primary research and competitor analysis. • Synthesized findings into three prioritized recommendations to enhance product experience. • Collaborated with cross-functional stakeholders to validate recommendations based on business impact and feasibility.
Mar 20211 yr 2 mosApr 2022

• Planned and executed integrated marketing campaigns across YouTube, Google Ads, and Instagram. • Tracked KPIs and optimized a $50K budget toward the highest-performing channel. • Built a brand community from scratch, increasing Instagram following by 40%. • Defined and maintained brand tone across all communication channels, ensuring consistency.
Wipro
Jul 20182 mosAug 2018

Bengaluru

• Analyzed crime rate data across Indian states, focusing on kidnapping, human trafficking, and robbery. • Developed a linear regression model to predict 2019 crime trends, enhancing data-driven decision-making. • Mapped crime data against state-wise unemployment rates to explore the relationship between unemployment and crime. • Created an interactive Power BI dashboard to visualize findings, making insights accessible to business stakeholders.

Gayathri’s AI Stack

claude
claude
gemini
gemini
openai
openai
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

Master of Business Administration - MBA, Marketing/Marketing Management, General

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

20222 yrs2024
BNM Institute of Technology

Bachelor of Engineering, Computer Engineering

BNM Institute of Technology

20154 yrs2019

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Headline

Aspiring Brand Marketer | Ex-SMT Presales @ HCLTech | MBA Marketing @ NMIMS Hyderabad ’24, Dean’s List | PM Intern @ Tally Solutions

About

MBA graduate in Marketing from NMIMS Hyderabad, complemented by an Advanced Certificate in Brand Communication Management from MICA. Developed a strong foundation in brand strategy, integrated marketing, and consumer insights through formal education and hands-on leadership roles. At HCLTech, analyzed client RFPs/RFQs/RFIs to craft insight-driven solution narratives for high-value $10M+ deals, authored data-backed strategic business proposals, and managed four key client accounts. Gained expertise in client engagement, stakeholder alignment, and cross-functional collaboration to support strategic decision-making. Passionate about leveraging structured narratives and data analytics to drive impactful business outcomes.

Location

Hyderabad

AI stack

claude

gemini

openai

Canva Magic Studio

ChatGPT

Microsoft Copilot

Work experience

Senior Management Trainee, Presales at HCLTech, May 2024 - Apr 2025 · 1 yr, Chennai, • Analyzed client RFPs/RFQs/RFIs to identify business pain points for $10M+ deals. • Developed structured, insight-led solution narratives and strategic pitches for high-value stakeholders. • Managed 4 high-value client accounts, enhancing relationship management and stakeholder alignment skills. • Collaborated with operations and delivery teams on resource planning and logistics coordination.

Product Management Intern at Tally Solutions Pvt Ltd, Apr 2023 - May 2023 · 2 mos, Bengaluru, • Conducted in-depth analysis of customer behavior and product usage among 150+ MSME users. • Identified product-market gaps through structured primary research and competitor analysis. • Synthesized findings into three prioritized recommendations to enhance product experience. • Collaborated with cross-functional stakeholders to validate recommendations based on business impact and feasibility.

Digital Marketing Manager at DriveGaadi, Mar 2021 - Apr 2022 · 1 yr 2 mos, • Planned and executed integrated marketing campaigns across YouTube, Google Ads, and Instagram. • Tracked KPIs and optimized a $50K budget toward the highest-performing channel. • Built a brand community from scratch, increasing Instagram following by 40%. • Defined and maintained brand tone across all communication channels, ensuring consistency.

Data Analytics Intern at Wipro, Jul 2018 - Aug 2018 · 2 mos, Bengaluru, • Analyzed crime rate data across Indian states, focusing on kidnapping, human trafficking, and robbery. • Developed a linear regression model to predict 2019 crime trends, enhancing data-driven decision-making. • Mapped crime data against state-wise unemployment rates to explore the relationship between unemployment and crime. • Created an interactive Power BI dashboard to visualize findings, making insights accessible to business stakeholders.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad

Bachelor of Engineering, Computer Engineering, BNM Institute of Technology

Public links

gayathrikankipati-portfolio.netlify.app: https://gayathrikankipati-portfolio.netlify.app/