---
title: "Gautam Kumar Sarraf - Sales Officer in Muzaffarpur | Tal"
description: "Meet Gautam Kumar Sarraf, SO at Galderma (Cetaphil) | Ex Nivea | Ex- Britannia | FMCG Sales Professional | 8+ Years in FMCG & Skincare Distribution | Retail Expansion & Target Achievement | Distributor Management | North Bihar Territory based in Muzaffarpur."
image: "https://tal.club/meet/gautam-kumar-7/share-image"
---

# Gautam Kumar Sarraf on Tal

## Headline

SO at Galderma \(Cetaphil\) \| Ex Nivea \| Ex\- Britannia \| FMCG Sales Professional \| 8\+ Years in FMCG &amp; Skincare Distribution \| Retail Expansion &amp; Target Achievement \| Distributor Management \| North Bihar Territory

## About

🎯 FMCG &amp; Skincare GT Sales Professional \| 8\+ Years \| North Bihar I am a dynamic and results\-driven Sales Professional with 8\+ years of experience across leading FMCG and premium skincare brands — Galderma \(Cetaphil\), Nivea India, and Britannia Industries\. Currently working as Sales Officer at Galderma India, managing General Trade \(GT\) sales of the Cetaphil skincare brand across 5 districts of North Bihar \(HQ: Muzaffarpur \| Samastipur \| Sitamarhi \| Darbhanga \| Madhubani\)\. 🏆 Key Highlights: • 100–110% monthly target achievement consistently at Nivea — managing 5 distributors &amp; 7 DSRs • ₹1\.25 Cr/month rural distribution at Britannia — 35 RPDs, 2 Super Stockists, 500\+ outlets • 20% YoY area growth at Britannia through retail expansion &amp; GTM execution • Multi\-district GT territory handling for a global skincare brand \(Galderma\) 💼 Core Expertise: Distributor Management \| Beat Planning \| Retail Expansion &amp; Outlet Onboarding \| Stockist &amp; RPD Handling \| Rural Sales Strategy \| GTM Execution \| Primary &amp; Secondary Sales \| Competition Tracking \| Team Supervision \(DSR\) 📍 Based in Muzaffarpur, Bihar \| Open to opportunities across Bihar &amp; pan\-India FMCG/Skincare roles

## Location

Muzaffarpur

## Work experience

Sales Officer at Galderma, Jan 2026 \- Present · 7 mos, Muzaffarpur, Bihar, India, • Managing GT sales of Cetaphil skincare range across 5 districts of North Bihar: Muzaffarpur \(HQ\), Samastipur, Sitamarhi, Darbhanga, and Madhubani • Managing distributor network to ensure consistent product availability and healthy secondary sales across all districts • Executing beat\-wise market coverage for Cetaphil brand visibility, shelf placement, and share of display at retail outlets • Driving outlet\-level execution across chemists, cosmetic shops, general stores, and modern trade touchpoints • Planning and implementing trade schemes and promotions to drive off\-take and retailer engagement • Monitoring competition activity and market trends to refine territory sales strategy • Ensuring timely stock rotation, claims settlement, and zero stockout at all distributor and retail levels

ISR at NIVEA INDIA, May 2023 \- Jan 2026 · 2 yrs 9 mos, Muzaffarpur, Bihar, India, • Managed 5 distributors across 5 direct towns and supervised a field team of 7 DSRs • Collaborated with ASM for monthly beat coverage planning and sales target execution • Consistently achieved 100–110% of monthly sales targets across all key SKUs • Executed beat planning and retail audits to improve outlet productivity and coverage • Drove GTM implementation and focus brand visibility across retail outlets • Led weekly distributor reviews ensuring smooth supply chain and billing processes • Monitored competition activity and market trends to adjust sales strategy in real time

Rural Sales Assosiate at Britannia Industries Limited, Jan 2021 \- Jun 2023 · 2 yrs 6 mos, • Oversaw a monthly rural business of ₹1\.25 Cr\+ across 35 RPDs and 2 Super Stockists • Achieved and exceeded sales targets with up to 20% YoY area growth • Expanded retail reach by onboarding 500\+ new outlets in underpenetrated rural areas • Supported product launches and rural push plans contributing to brand visibility and volume growth • Executed trade schemes, stock hygiene initiatives, and order cycle management for high\-volume SKUs • Managed collections, billing cycles, and retail communication with all channel partners • Coordinated with the company team for GTM strategy execution in rural GT markets

Sales Development Associate at Britannia Industries Limited, Nov 2017 \- Dec 2020 · 3 yrs 2 mos, On\-site, • Handled front\-line retail sales, outlet coverage, and market expansion across assigned territory • Built strong retailer relationships ensuring consistent brand presence and product availability • Developed core competencies in retailing, beat management, problem\-solving, and market expansion • Assisted in RPD management and supported senior RSAs in target achievement

## Education

Bachelor of Arts \- BA, Political Science and Government, Babasaheb Bhimrao Ambedkar Bihar University

Master of Arts \- MA, Political Science and Government, L\.S\.College, Muzaffarpur

[View the original profile](https://tal.club/meet/gautam-kumar-7)

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