Headline

SO at Galderma (Cetaphil) | Ex Nivea | Ex- Britannia | FMCG Sales Professional | 8+ Years in FMCG & Skincare Distribution | Retail Expansion & Target Achievement | Distributor Management | North Bihar Territory

About

🎯 FMCG & Skincare GT Sales Professional | 8+ Years | North Bihar I am a dynamic and results-driven Sales Professional with 8+ years of experience across leading FMCG and premium skincare brands — Galderma (Cetaphil), Nivea India, and Britannia Industries. Currently working as Sales Officer at Galderma India, managing General Trade (GT) sales of the Cetaphil skincare brand across 5 districts of North Bihar (HQ: Muzaffarpur | Samastipur | Sitamarhi | Darbhanga | Madhubani). 🏆 Key Highlights: • 100–110% monthly target achievement consistently at Nivea — managing 5 distributors & 7 DSRs • ₹1.25 Cr/month rural distribution at Britannia — 35 RPDs, 2 Super Stockists, 500+ outlets • 20% YoY area growth at Britannia through retail expansion & GTM execution • Multi-district GT territory handling for a global skincare brand (Galderma) 💼 Core Expertise: Distributor Management | Beat Planning | Retail Expansion & Outlet Onboarding | Stockist & RPD Handling | Rural Sales Strategy | GTM Execution | Primary & Secondary Sales | Competition Tracking | Team Supervision (DSR) 📍 Based in Muzaffarpur, Bihar | Open to opportunities across Bihar & pan-India FMCG/Skincare roles

Location

Muzaffarpur

Work experience

Sales Officer at Galderma, Jan 2026 - Present · 7 mos, Muzaffarpur, Bihar, India, • Managing GT sales of Cetaphil skincare range across 5 districts of North Bihar: Muzaffarpur (HQ), Samastipur, Sitamarhi, Darbhanga, and Madhubani • Managing distributor network to ensure consistent product availability and healthy secondary sales across all districts • Executing beat-wise market coverage for Cetaphil brand visibility, shelf placement, and share of display at retail outlets • Driving outlet-level execution across chemists, cosmetic shops, general stores, and modern trade touchpoints • Planning and implementing trade schemes and promotions to drive off-take and retailer engagement • Monitoring competition activity and market trends to refine territory sales strategy • Ensuring timely stock rotation, claims settlement, and zero stockout at all distributor and retail levels

ISR at NIVEA INDIA, May 2023 - Jan 2026 · 2 yrs 9 mos, Muzaffarpur, Bihar, India, • Managed 5 distributors across 5 direct towns and supervised a field team of 7 DSRs • Collaborated with ASM for monthly beat coverage planning and sales target execution • Consistently achieved 100–110% of monthly sales targets across all key SKUs • Executed beat planning and retail audits to improve outlet productivity and coverage • Drove GTM implementation and focus brand visibility across retail outlets • Led weekly distributor reviews ensuring smooth supply chain and billing processes • Monitored competition activity and market trends to adjust sales strategy in real time

Rural Sales Assosiate at Britannia Industries Limited, Jan 2021 - Jun 2023 · 2 yrs 6 mos, • Oversaw a monthly rural business of ₹1.25 Cr+ across 35 RPDs and 2 Super Stockists • Achieved and exceeded sales targets with up to 20% YoY area growth • Expanded retail reach by onboarding 500+ new outlets in underpenetrated rural areas • Supported product launches and rural push plans contributing to brand visibility and volume growth • Executed trade schemes, stock hygiene initiatives, and order cycle management for high-volume SKUs • Managed collections, billing cycles, and retail communication with all channel partners • Coordinated with the company team for GTM strategy execution in rural GT markets

Sales Development Associate at Britannia Industries Limited, Nov 2017 - Dec 2020 · 3 yrs 2 mos, On-site, • Handled front-line retail sales, outlet coverage, and market expansion across assigned territory • Built strong retailer relationships ensuring consistent brand presence and product availability • Developed core competencies in retailing, beat management, problem-solving, and market expansion • Assisted in RPD management and supported senior RSAs in target achievement

Education

Bachelor of Arts - BA, Political Science and Government, Babasaheb Bhimrao Ambedkar Bihar University

Master of Arts - MA, Political Science and Government, L.S.College, Muzaffarpur