Headline

Content Strategist & Project Lead | Driving ROI through Cross-Functional Leadership & Strategic Storytelling

Location

Ludhiana

AI stack

n8n

notion

openai

perplexity

Work experience

Content Writer at M/s Star Publicity, Nov 2024 - Present · 1 yr 8 mos, Ludhiana, Punjab, India, As a content writer, I’ve crafted diverse content, including blogs, articles, social media posts, and website content. I refine each piece for clarity, tone, and impact, turning ideas into stories that engage and deliver value.

Content Strategist and Project Lead at M/s Star Publicity, Nov 2025 - Present · 8 mos, Project Leadership: Spearheading the end-to-end development of 4 high-performance websites and currently managing the lifecycle of a SaaS product from research to execution. Team Management: Leading a cross-functional team of designers and developers; responsible for preparing technical blueprints, architectural research, and creative direction. Social Media Strategy: Designing comprehensive growth strategies for all corporate handles, focusing on brand identity and business-aligned content. LinkedIn Lead Generation: Executing sales-oriented LinkedIn networking and content strategies to build professional connections and drive high-value business opportunities. Strategic Research: Conducting deep-market analysis to inform product roadmaps, ensuring all project deliverables meet technical and commercial KPIs.

Content Writer at Fox Media Hub, Aug 2022 - Feb 2024 · 1 yr 7 mos, Ludhiana, Punjab, India, As a skilled content writer and editor, I specialize in creating diverse, SEO-driven content such as blogs, articles, movies, latest news, and other trending topics around the world. My work combines creativity with strategies to boost visibility, engage audiences, and drive results. With expertise in optimizing content for search engines, I transform ideas into powerful narratives that deliver measurable value.

Education

Bachelor's degree, Computer Science, Gujranwala Guru Nanak Khalsa College, Ludhiana