---
title: "Gaurav Srivastava - CRM & Campaign Operations Analyst in India | Tal"
description: "Meet Gaurav Srivastava, CRM & Lifecycle Marketing Ops | SFMC | 800+ Campaigns/Week | Marketing Automation | Campaign QA | AI Workflow Builder | Open to CRM Ops Roles based in India."
image: "https://tal.club/meet/gaurav-srivastava-1/share-image"
---

# Gaurav Srivastava on Tal

## Headline

CRM & Lifecycle Marketing Ops \| SFMC \| 800\+ Campaigns/Week \| Marketing Automation \| Campaign QA \| AI Workflow Builder \| Open to CRM Ops Roles

## About

I manage 800\+ marketing campaigns every week \- and I build the systems that make that possible without chaos\. With 4\+ years in CRM & Lifecycle Marketing Operations, I specialize in running high\-volume campaign ops across Salesforce Marketing Cloud \(SFMC\) and multi\-ESP environments where accuracy isn't optional, it's the baseline\. Here's what I've built and proven: → Reduced campaign QA turnaround by 60% — from 5–6 min to under 2 min per campaign → Delivered 3x operational efficiency through SOP redesign — same team, triple the output → Maintained 100% deployment accuracy across 800\+ weekly sends by intercepting 8–10 critical errors daily → Built AI\-powered workflow systems independently that cut manual prep effort by \~70% I don't just execute campaigns\. I engineer the ops layer, validation frameworks, lifecycle workflows, segmentation systems, and AI automation pipelines \- that let marketing teams scale without breaking\. 𝗪𝗵𝗮𝘁 𝗜 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵: • Salesforce Marketing Cloud \(SFMC\) · Journey Builder • Ongage · Iterable · IPost · Campaigner • Customer Journey Optimization · Lifecycle Marketing • Email Compliance & Deliverability · UTM Tracking • AI Tools: ChatGPT · Claude · Gemini · Perplexity · Copilot Currently open to CRM Operations, Lifecycle Marketing, and Marketing Automation roles \(Remote / Hybrid preferred\)\. 📩 DM me or reach out: gauravsrivastava22jan@gmail\.com 🌐 Portfolio: portfolio\-dusky\-alpha\-97\.vercel\.app

## Location

India

## Work experience

CRM & Campaign Operations Analyst at OPK E SERVICES, Apr 2024 \- Present · 2 yrs 3 mos, Managing end\-to\-end CRM & lifecycle marketing operations across Salesforce Marketing Cloud \(SFMC\) and 4 ESPs at a scale of 800\+ campaigns/week\. Key achievements: ▸ Engineered QA validation system → cut turnaround 60% \(5–6 min to <2 min\) with 100% accuracy ▸ Redesigned campaign SOPs → delivered 3x operational efficiency, zero bottlenecks ▸ Served as final deployment authority → intercepted 8–10 critical errors daily before audience impact ▸ Led lifecycle workflows: audience segmentation, behavioral targeting, customer journey execution ▸ Coordinated 4\-member ops team across marketing and tech stakeholders ▸ Built real\-time QA \+ performance dashboards for continuous campaign optimization ▸ Built AI\-powered multi\-tool pipeline → reduced manual campaign prep effort by \~70%

Campaign Operations Analyst at OPK E SERVICES, May 2023 \- Apr 2026 · 3 yrs

Email Marketing Analyst Trainee at OPK E SERVICES, Feb 2022 \- Apr 2023 · 1 yr 3 mos

Marketing Operations Intern at Tiusan Partner, Apr 2021 \- Oct 2021 · 7 mos, India, Supported lifecycle campaign execution, audience segmentation, and performance reporting\. ▸ Tracked campaign performance via Google Analytics and Excel ▸ Assisted in data\-driven targeting analysis for campaign strategy decisions\.

ERP & CRM Operations Analyst at 4th Quarter Technologies, Jun 2019 \- Oct 2020 · 1 yr 5 mos, Noida, Implemented CRM workflows and process automation for 30\+ clients across industries\. ▸ Configured CRM systems, reduced manual overhead, and improved client adoption rates ▸ Managed full\-cycle client onboarding, issue resolution, and reporting systems\.

## Education

Bachelor's degree, Business/Commerce, General, Dr\. Ram Manohar Lohia Awadh University, Ayodhya

[View the original profile](https://tal.club/meet/gaurav-srivastava-1)

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