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Gaurav Srivastava

CRM & Lifecycle Marketing Ops | SFMC | 800+ Campaigns/Week | Marketing Automation | Campaign QA | AI Workflow Builder | Open to CRM Ops Roles

India

6+ years of work experience

OPK E SERVICES
Apr 20242 yrs 3 mosPresent

Managing end-to-end CRM & lifecycle marketing operations across Salesforce Marketing Cloud (SFMC) and 4 ESPs at a scale of 800+ campaigns/week. Key achievements: ▸ Engineered QA validation system → cut turnaround 60% (5–6 min to <2 min) with 100% accuracy ▸ Redesigned campaign SOPs → delivered 3x operational efficiency, zero bottlenecks ▸ Served as final deployment authority → intercepted 8–10 critical errors daily before audience impact ▸ Led lifecycle workflows: audience segmentation, behavioral targeting, customer journey execution ▸ Coordinated 4-member ops team across marketing and tech stakeholders ▸ Built real-time QA + performance dashboards for continuous campaign optimization ▸ Built AI-powered multi-tool pipeline → reduced manual campaign prep effort by ~70%
OPK E SERVICES
May 20233 yrsApr 2026

OPK E SERVICES
Feb 20221 yr 3 mosApr 2023

Apr 20217 mosOct 2021

India

Supported lifecycle campaign execution, audience segmentation, and performance reporting. ▸ Tracked campaign performance via Google Analytics and Excel ▸ Assisted in data-driven targeting analysis for campaign strategy decisions.
4th Quarter Technologies
Jun 20191 yr 5 mosOct 2020

Noida

Implemented CRM workflows and process automation for 30+ clients across industries. ▸ Configured CRM systems, reduced manual overhead, and improved client adoption rates ▸ Managed full-cycle client onboarding, issue resolution, and reporting systems.

Education

Bachelor's degree, Business/Commerce, General

Dr. Ram Manohar Lohia Awadh University, Ayodhya

20143 yrs2017

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Headline

CRM & Lifecycle Marketing Ops | SFMC | 800+ Campaigns/Week | Marketing Automation | Campaign QA | AI Workflow Builder | Open to CRM Ops Roles

About

I manage 800+ marketing campaigns every week - and I build the systems that make that possible without chaos. With 4+ years in CRM & Lifecycle Marketing Operations, I specialize in running high-volume campaign ops across Salesforce Marketing Cloud (SFMC) and multi-ESP environments where accuracy isn't optional, it's the baseline. Here's what I've built and proven: → Reduced campaign QA turnaround by 60% — from 5–6 min to under 2 min per campaign → Delivered 3x operational efficiency through SOP redesign — same team, triple the output → Maintained 100% deployment accuracy across 800+ weekly sends by intercepting 8–10 critical errors daily → Built AI-powered workflow systems independently that cut manual prep effort by ~70% I don't just execute campaigns. I engineer the ops layer, validation frameworks, lifecycle workflows, segmentation systems, and AI automation pipelines - that let marketing teams scale without breaking. 𝗪𝗵𝗮𝘁 𝗜 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵: • Salesforce Marketing Cloud (SFMC) · Journey Builder • Ongage · Iterable · IPost · Campaigner • Customer Journey Optimization · Lifecycle Marketing • Email Compliance & Deliverability · UTM Tracking • AI Tools: ChatGPT · Claude · Gemini · Perplexity · Copilot Currently open to CRM Operations, Lifecycle Marketing, and Marketing Automation roles (Remote / Hybrid preferred). 📩 DM me or reach out: gauravsrivastava22jan@gmail.com 🌐 Portfolio: portfolio-dusky-alpha-97.vercel.app

Location

India

Work experience

CRM & Campaign Operations Analyst at OPK E SERVICES, Apr 2024 - Present · 2 yrs 3 mos, Managing end-to-end CRM & lifecycle marketing operations across Salesforce Marketing Cloud (SFMC) and 4 ESPs at a scale of 800+ campaigns/week. Key achievements: ▸ Engineered QA validation system → cut turnaround 60% (5–6 min to <2 min) with 100% accuracy ▸ Redesigned campaign SOPs → delivered 3x operational efficiency, zero bottlenecks ▸ Served as final deployment authority → intercepted 8–10 critical errors daily before audience impact ▸ Led lifecycle workflows: audience segmentation, behavioral targeting, customer journey execution ▸ Coordinated 4-member ops team across marketing and tech stakeholders ▸ Built real-time QA + performance dashboards for continuous campaign optimization ▸ Built AI-powered multi-tool pipeline → reduced manual campaign prep effort by ~70%

Campaign Operations Analyst at OPK E SERVICES, May 2023 - Apr 2026 · 3 yrs

Email Marketing Analyst Trainee at OPK E SERVICES, Feb 2022 - Apr 2023 · 1 yr 3 mos

Marketing Operations Intern at Tiusan Partner, Apr 2021 - Oct 2021 · 7 mos, India, Supported lifecycle campaign execution, audience segmentation, and performance reporting. ▸ Tracked campaign performance via Google Analytics and Excel ▸ Assisted in data-driven targeting analysis for campaign strategy decisions.

ERP & CRM Operations Analyst at 4th Quarter Technologies, Jun 2019 - Oct 2020 · 1 yr 5 mos, Noida, Implemented CRM workflows and process automation for 30+ clients across industries. ▸ Configured CRM systems, reduced manual overhead, and improved client adoption rates ▸ Managed full-cycle client onboarding, issue resolution, and reporting systems.

Education

Bachelor's degree, Business/Commerce, General, Dr. Ram Manohar Lohia Awadh University, Ayodhya