Headline

Brand & Product Strategy | Consumer Brands, Creative, Content & Community | Ex FITTR, Ketto, H&R Block | Grew FITTR’s community from 200K to 800K+

About

I find the gap between how a brand sees itself and how people see it, then close it with creative that scales. I started my career as a primary researcher, and research is still where every project of mine begins. Over 12+ years at FITTR, H&R Block and Ketto, I have turned what people really think of a brand into positioning, campaigns, content and communities that grow it. What that looks like in numbers: - FITTR: repositioned the brand from six-packs to preventive health and wellbeing for everyone, and directed the brand film Fitness Made Forever, which reached 100M+ people - FITTR: grew the community from 200K to 800K+ members across 70+ countries. Community acquired users at $6 each, against $47 on paid performance - FITTR: scaled the Transformation Challenge to 45M+ reach and 2M+ app downloads, and hired 16 people into my team - H&R Block India: built a Content Lab and Knowledge Center from an empty meeting room. Organic traffic grew from under 50K to 30M per tax season, and my campaigns and content reached 200M+ people - Ketto: produced PodcastMD with co-founder Kunal Kapoor, which drew 10M+ streams - A Canada-based premium travel brand: built its first paid engine, which delivered 6,000 sales qualified leads a quarter in both peak seasons What I do best: brand and product strategy, repositioning, creative direction across TV, OTT, cinema, outdoor and digital, content engines, social and community growth, celebrity and influencer partnerships, performance marketing, and building the teams that run them. I am looking for Head of Brand, Brand Director and Marketing Head roles in consumer and D2C brands that need sharper positioning and community-led growth. Every case study, with the research, the creative and the numbers: mishrawrites.com Email: gaurav@mishrawrites.com

Location

Bengaluru

AI stack

antigravity

claude code

claude

codex

lovable

perplexity

Work experience

Senior Manager - Brand & Marketing at TransPerfect Paybooks, May 2023 - Present · 3 yrs 6 mos, Bengaluru, Karnataka, India, TransPerfect Paybooks is the Global People solutions wing of TransPerfect, the world's largest language services and technology company. I lead brand and marketing across global people solutions portfolio: positioning, brand architecture, campaigns and content.

Brand Manager at FITTR, Mar 2020 - May 2023 · 3 yrs 3 mos, Pune/Pimpri-Chinchwad Area, FITTR is India's largest online fitness and nutrition platform, built around a community of 800K+ members. I led brand, community, creative and content through its fastest growth years, including the brand's repositioning and its first few brand campaign launches.

Brand Strategy Manager at Ketto, Sep 2019 - Feb 2020 · 6 mos, Mumbai, Maharashtra, India, Ketto is one of India's leading crowdfunding platforms for medical and social causes. I worked on brand, social media, PR, Content Strategy and partnerships, including PodcastMD, which I produced with co-founder Kunal Kapoor.

Assistant Manager- Brand and Communications at H&R Block, Oct 2018 - Sep 2019 · 1 yr, Pune Area, India, H&R Block India is the India arm of the US tax preparation company, serving individual and business filers online and through retail offices. Across four roles and three promotions in 4.5 years, I built the brand's content engine and ran its India campaigns, recognised with the Marketing Guru Award (Global).

Sr Executive- Brand and Communications at H&R Block, Nov 2017 - Oct 2018 · 1 yr, Pune, Maharashtra, India, Second promotion at H&R Block India.

Brand and Communications Executive at H&R Block, Jan 2016 - Oct 2017 · 1 yr 10 mos, Pune, Maharashtra, India, First promotion, into brand and communications.

Jr Executive- Marketing at H&R Block, Mar 2015 - Dec 2015 · 9 mo, Pune

Assistant Manager Business Development at SalesNXT, Nov 2014 - Mar 2015 · 5 mos, Pune Area, India, SalesNXT is a B2B primary research firm serving clients across the US, UK, Australia and Canada. A few of my research conversations turned into clients, which moved me into business development.

Primary Researcher at SalesNXT, Jul 2014 - Nov 2014 · 5 mos, Pune/Pimpri-Chinchwad Area, I ran one-on-one and group video studies and survey research for brands across major economies.

Education

Master of Business Administration, Business and Marketing, Balaji Institute of Technology & Management, Sri Balaji Society, Pune

Bachelor of Business Administration, Business Administration and Management, General, NSHM knowledge campus

Public links

mishrawrites.com: https://mishrawrites.com/