Headline

E-Commerce Head @ Performax (Reliance Retail) | Ex-AJIO • Ex-Udaan • Ex-Hidesign | Category Growth & Strategy Leader | MBA International Marketing

About

With over a decade of experience in category management and marketing, I currently lead the footwear category at Reliance Retail, leveraging my expertise in private-label development and retail optimization. My mission is to drive profitability and expand our footprint in underserved markets, aligning with Reliance's vision of accessible retail solutions. Passionate about creating impactful strategies, I bring a collaborative approach that fosters innovation and sustainable growth. At Reliance Retail, I focus on growing private-label offerings, optimizing procurement strategies, and boosting margins across B2B, B2C, and retail channels. Our team has successfully launched 40+ stores in Tier 3/4 cities, enhancing offline retail presence and delivering strong sales growth. By curating smart assortments and building supplier partnerships, we continue to drive profitability and scalability in a dynamic retail landscape.

Location

Bengaluru

AI stack

claude

gemini

glama

ChatGPT

Work experience

E-Commerce Head @ Performax at Reliance Retail, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India, -Leading the online business for Performax activewear & footwear category, responsible for revenue, margins, and overall marketplace performance. -Handling product selection, demand forecasting, stock planning, and promotions to maximize sell-through and reduce ageing inventory. -Executing strategic growth initiatives through performance marketing, visibility tools, and seasonal GTM launches. -Managing cross-functional coordination with supply chain, marketing, finance, and category teams for smooth execution and scale-up.

Sr Category Manager at AJIO.com, Jan 2023 - Present · 3 yrs 9 mos, Bengaluru, Karnataka, India, Leading the footwear category at Reliance Retail with a focus on private-label growth across B2B, B2C, and retail. Launched 40+ stores in Tier 3/4 cities, and optimized procurement to boost margins. Delivering strong sales growth, expanded offline retail footprint, and improved profitability through smart assortment and supplier strategies.

Category Manager at udaan.com, Sep 2018 - Dec 2022 · 4 yrs 4 mos, Bengaluru, Karnataka, India

Client Success Manager at Bizongo, Jun 2018 - Sep 2018 · 4 mos, Bengaluru, Karnataka, India

Digital Marketing Manager at Hidesign, Nov 2017 - May 2018 · 7 mos, Puducherry, India

Education

Master of Business Administration (MBA), International Marketing, symbiosis institute of international business

Bachelor of Business Administration (BBA), Management, Symbiosis Institute of Computer Studies and Research