Headline

Amazon, Blinkit, Cars24 | IIM Lucknow | NIT Jaipur | 0 to 1 | P&L Leader | Growth | Strategy | Entrepreneur

About

With 13+ years of experience across strategy, program management, analytics, and business operations, I’ve built a career driving growth, efficiency, and scalable impact across high-growth consumer and infrastructure businesses. Currently at Amazon Wholesale, I manage multiple categories including MRO, Auto, and Home Improvement, overseeing an annual GMV of INR 100+ million. My role focuses on scaling category performance, optimizing end-to-end operations, and delivering measurable outcomes through strong cross-functional execution and partner management. Previously, I led Mumbai City P&L and multiple 0–1 strategic initiatives at Cars24, and worked on central last-mile strategy at Blinkit, contributing to operational excellence in fast-paced, hyperlocal environments. Earlier in my career, I spent nearly a decade in the Transmission and Power Infrastructure sector, building a strong foundation in international sales, project management, and large-scale execution. An alumnus of NIT Jaipur and IIM Lucknow, I bring a builder’s mindset, a bias for action, and a commitment to continuous learning—always eager to take on complex challenges and create what’s next.

Location

Bengaluru

AI stack

claude

gemini

openai

ChatGPT

Work experience

Senior Vendor Manager at Amazon, Feb 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, - Part of the 0-1 team responsible for establishment of ₹2bn B2B business for Amazon. Feb - Sep 2025 - Built and managed Automotive, BISS, Home Improvement, Drugstore, Lawn & Garden categories. - Onboarded 35+ Head Brands in a span of 1.5 months - Responsible for Vendor Lifecycle Management: Selection, Sourcing and Pricing of ASINs - Closed Annual Rate Contracts for 5 Key Customers to the tune of INR 5MM monthly revenue - Channelized the Enterprise deal funnel for better visibility, tracking and conversion Oct 2025 - Present - Building Private Brands (Amazon Basics, Solimo) in B2B for PC, Wireless Accessories, Electronics & Camera categories - Responsible for Vendor Lifecycle Management: Selection, Sourcing and Pricing of ASINs - building Offline distribution for Key National Brands

Building Blinkit at Blinkit, Mar 2024 - Jan 2025 · 11 mos, Gurugram, Haryana, India, Projects: 1. Digital Marketing for ramping up Last Mile Delivery Partners fleet 2. End to end supply chain for Delivery Partners assets (Vendor Onboarding, New Product identification & Launch, Branding, Sourcing, Instock & Distribution Planning, Adherence and Compliance) 3. Onboarding of Last Mile Delivery Executives through Telecalling Program (3000+ leads a day)

Strategy and Growth at CARS24, Jun 2023 - Feb 2024 · 9 mos, Gurugram, Haryana, India, Building Businesses from scratch (0-1 journey) - Value Added Service (Fast Tag, Road Side Assistance, Accessories, Detailing, CNG, Extended Warranty) - New City Expansion (Agra, Vadodara, Mysore, Dehradun, Vizag, Trivandrum) - Designed process to provide Car loans to long tail Consumer Profiles with CIBIL score less than 600 (Churned 150+ Customers daily). Generated additional INR 15 crore (10% of monthly) sales

General Manager at CARS24, Mar 2022 - May 2023 · 1 yr 3 mos, Mumbai, Maharashtra, India, Mumbai City P&L leader

Freelance Consultant at Planet Organic India, Aug 2021 - Jan 2022 · 6 mos, New Delhi, Delhi, India, --- Led team of 19 with the mission to provide Organic Groceries to every family in their budget through D2C & Offline channels --- Streamlined Procurement, Warehouse, Delivery, Billing & Collection processes; Cost reduced by 54%, Revenue increased by 21% --- Offline store presence increased from 12 to 64 in NCR, monthly revenue shoots to 200k from 80k. Gross margin improved by 13% --- Devised D2C & offline strategies with quick iterations as per market responses. Formulated optimum product margin & offers --- On boarded 07 new vendors, reduced procurement time by 5 days & items stock-outs to NIL. Introduced 24 hours order delivery to stores --- Restructured cost heads across verticals, saved INR 45k / month; Increased online sale from 2 units/week to 20 units/day in a month --- Redesigned website (www.planetorganic.org.in) & progressive mobile app; improved search engine ranking and online presence

Chief Manager at Power Grid Corporation of India Limited, Apr 2021 - Feb 2022 · 11 mos, Gurugram, Haryana, India, Strategy & Business Development 1. Pivotal for 6 years from formation to operations of two International JVs (Paid up: INR 3 Bn) for Power Exchange b/n India & Nepal 2. For 15+ projects, Prepared Shareholder’s Agreement, Transmission Service Agreement, O&M Agreement, PMC agreement & others 3. Prepared INR 320 Mn investment Agreement from scratch in JV mode with Africa 50 (Multilateral Financial Institution) 4. Participated & Shortlisted in RFQ for 100% acquisition of TRANSGRID, Australian transmission Co. (valued A$ 14 Bn) on 99-year lease 5. Involved in research, planning, scoping stage for participation in auction of transmission business assets valued INR 28 Bn in Brazil 6. Analyzed market risk & attractiveness, prepared Go to Market strategy for 15+ countries of SAARC, Central Asia, Africa & Oceania 7. Formulated 10 years growth strategy for International business including EPC, BOOT, Auction, JV, Acquisition & Association mode 8. Scouted 25+ while onboarded & managed 7 vendors from Nepal, Bangladesh, Oman, Fiji, Georgia, Kenya, Nicaragua, Uzbekistan 9. Secured new business opportunities of INR 80 Mn through liaising with international vendors, funding agencies & state-run utilities Project Management 1. Prepared 10+ Contract Agreements for clients & vendors, participated in 3 Kick-off & contract negotiation meeting with stakeholders 2. Managed 9 consultancy projects in SAARC & African Regions with aggregate project value of INR 25bn (Travelled SAARC Countries) 3. Voluntarily aided cross functional team in preparing Feasibility Studies, EPC Cost Estimate & BOQ for ≈5 Transmission projects Bid Management, Procurement & Vendor Management 1. Prepared array of RFQs & RFPs for 20+ projects worth USD 1 Bn+ across 17 countries of SAARC, Central Asia, Africa, Oceania 2. Responsible for product registration, vendor registration & equipment procurement worth USD 2.5 million through GEM portal

Project Procurement Manager at Power Grid Corporation of India Limited, Oct 2020 - Mar 2021 · 6 mos, Gurugram, Haryana, India, Contracts Management 1. Enquiring budgetary offers, preparing RFIs & RFPs, processing tenders, organizing pre bid meeting, answering queries raised by the bidder evaluating techno-commercial offers, awarding and signing the contract 2. Procured Trans. Line Design software (PSS-E, PLS-CADD) worth USD 300k for 03 Intl. projects in Nepal 3. Procured insurances namely PLI, TPI & WCI worth USD 50k for 07 Intl. projects running in Nepal & Kenya 4. Onboarded Intl. sub-consultants from Nepal, Bangladesh, Ethiopia, Fiji, Georgia, Kenya, Nicaragua, Uzbekistan based on competitive parameters namely Financial Capabilities, skilled manpower, Permanent Establishments, Past Work Experiences, Equipment owned etc. 5. Responsible for product registration, vendor registration and procurement of high voltage equipment worth USD 2.5 million through GEM portal (gem.gov.in) for FY 20-21 for North Eastern India Regions 6. Organized Online Vendor meet for registration on GEM portal with pan India participation of over 350+ vendors Vendor Management 1. Synchronizing with 3rd party Service providers, International associates (Technical Consultants, Management Consultants, CAs), Banks, MFIs etc. 2. Developing and establishing long term relationships with country specific consultants for exploring and executing new business opportunities in international arena Other Roles 1. Liasioning & Coordination with the Client, Consultants, Sub consultant, Project Manager, Project Nominated Experts, Govt. & Funding Agency, EPC Contractors, Associated Vendors, Inter Department etc. for smooth running of the project 2. Annual forecasting of contract awards & disbursements, Contract Negotiations, identifying factors responsible for shortfalls 3. Preparation of MIS, periodic reports, project presentations, Providing insights to Senior Management, Organizing meeting among stakeholders, Taking Management Approvals for complicated tasks 4. Manage first level escalations and coordinate with business units

International Business Manager at Power Grid Corporation of India Limited, May 2014 - Sep 2020 · 6 yrs 5 mos, Gurugram, Haryana, India, Project Management 1. Searching, resource identification, forecasting, allocation, supervision & scheduling end-to-end utility project across globe through in-house cross-functional teams and multiple external agencies coordination 2. Preparing & Updating the Contract Agreements, Vendor Agreements, Contract Amendments time to time 3. Vetting invoices, billing to the clients, monitoring projects & coordinating with related departments 4. Prepared Budget Estimates, monthly MIS reports for all 15 running projects for submission to CXOs level BD 1. Designed capacity building programs for state run transmission utilities of Africa, South Asia & Middle East 2. Coordinated with RBI for equity shares purchase in POWERGRID’s first international JV 3. Improved RFI selection rate from 79% to 94% to qualify for final round of bids submission 4. Secured 7 consultancy projects for the department (funded by KFW, ADB) worth USD 15mn in Nepal & Fiji Islands 5. Prepared the GTM Strategy & presented to management to grab international business in competitive bidding Bid Management 1. Member of pursuit team owning RFI, RFP responses for transmission projects in SAARC, Central Asia & Africa Region 2. Participated in competitive bidding for 20+ projects worth more than USD 1 Bn across 8 countries 3. Managing the nitty-gritties of Bid / Contract documents of multiple government & financial institutions Countries explored 1. Researched, Identified, Prioritized & Participated for Consultancy projects in Armenia, Australia, Bangladesh, DR Congo, Ethiopia, Fiji, Georgia, Kenya, Mauritius, Nepal, Nicaragua, Nigeria, South Africa, Tanzania & Uzbekistan

Education

Master of Business Administration (M.B.A.), Marketing, Operations & Strategy, Indian Institute of Management, Lucknow

Engineer's Degree, Electrical Engineering, Malaviya National Institute of Technology Jaipur