Headline

Head of Growth & Loyalty | Flipkart (Walmart) & Ex-Ola | IIT Kanpur

About

I am a growth and loyalty leader with over a decade of experience scaling tech platforms and SuperApps across the Walmart Group, Ola, and D2C portfolios. My expertise lies at the intersection of P&L ownership, retention strategy, and product growth, where I transform high-burn acquisition models into sustainable, unit-economic positive engines. Throughout my career, I have architected loyalty ecosystems, utilized predictive modeling to significantly boost cohort retention, and successfully executed 0-to-1 market expansion strategies. Combining hands-on technical proficiency in data analytics with business strategy, I focus on delivering measurable ROI and long-term customer lifetime value.

Location

Bengaluru, Karnataka

Work experience

Head of Customer & Loyalty - Deputy General Manager at Cleartrip, Aug 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India, Building Loyalty & driving customer retention for Cleartrip.

Growth and Retention at The Good Glamm Group, Oct 2021 - Aug 2023 · 1 yr 11 mos, Bangalore Urban, Karnataka, India, • Stakeholder management with CRM, performance marketing, product, and Marketing to deliver KPIs with an emphasis on organic acquisition efforts and growth loops • Leading Retention charter for the Group including strategizing and business analytics • Retention Strategies backed by data intelligence to generate higher retention across cohorts • Experimentation roadmap to unlock growth that deliver user growth

Senior Manager - Growth at Ola (ANI Technologies Pvt. Ltd), Apr 2021 - Oct 2021 · 7 mos, • Market expansion to 200 locations in India for Ola foods (Ola’s Dark kitchen) validating market fit and competition benchmarking for demand hotspot ▪ Go-to-market strategy to venture into new markets and launch new food brands ▪ Lead AOV maximization charter to unlock multifold growth by promoting upsell and shipping threshold ▪ Projected and planned AOP/QOP through data models • Led conversion maximization charter to unlock incremental growth across brands • Identified discount sensitivity and optimal campaign ROI to achieve 3P profitability Growth Management for App • Identified business criticality for product interventions • Improved customer retention behavior by strengthening customer funnel • Worked with product team to devise Ola pass offerings New Business Initiatives • Optimized food delivery fleet using new business model for grocery delivery through dark store

Growth Manager - Revenue and Analytics at Ola (ANI Technologies Pvt. Ltd), Oct 2018 - Apr 2021 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Revenue Manager - • Drive category interventions and run experiments to drive App Sessions, Conversions and basket size for Ola foods. • Price discovery and menu engineering with category to optimize conversions. • Acquisition and Retention driver’s framework to drive higher repeat rate and repeat frequency. • Dash boarding and reporting of BAU. • Category, Channel level QOP, AOP revenue planning and forecasting.

Business Analyst at Gemini Solutions Pvt Ltd, Apr 2018 - Oct 2018 · 7 mos, Gurugram, Haryana, India, - Credit risk modelling to predict the default probability of residential mortgage loan of retail bank in R using Logistic Regression. - Identification of data gaps, spikes and root cause analysis for fixed income securities

Consultant at msg global solutions, May 2017 - Apr 2018 · 1 yr, Bengaluru, Karnataka, India, • Developed a credit risk model to predict the default probability of residential mortgage loan of retail bank in R and SPSS. • Working closely and collaboratively with delivery teams to devise effective solutions • Preparation of pre-sales deck, RFI and RFP document for potential clients • Data visualization to assist onsite team on preparation and delivery of technical presentations

Education

Master of Business Administration (M.B.A.), Indian Institute of Technology, Kanpur

Bachelor of Technology (B.Tech.), Information Technology, Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow