Headline

360° Marketing Manager @AAFTOnline Ex: Amazon, insideFPV, CarDekho, UnTrade | Performance Marketing | Digital Marketing Expert+ Social Media Strategy | SEO/SEM | Lead Generation | Meta & Google Ads Expert with 40+ ROAS

About

With a career spanning in marketing roles in industries like e-commerce, ed-tech, Aviation, Web3, tech, Automobile and beyond, I bring a unique blend of strategy, creativity, and results-driven execution. Currently, I lead marketing initiatives at AAFT Online, where I craft and optimize campaigns to amplify brand reach and generate tangible outcomes. Over the years, I've successfully: - Pioneered content and performance marketing strategies at insideFPV.com, aligning drone tech trends with audience engagement. - Spearheaded integrated marketing efforts at ZeltaTech, contributing to the intersection of Web3 gaming, crypto, and trading courses. - Delivered operational excellence at Amazon as a Technical Account Manager, strengthening my analytical and client-focused acumen. I’m driven by a commitment to continual growth—earning certifications like Google Analytics (GA4) and Lean Six Sigma Green Belt—to stay ahead in a fast-evolving digital landscape. With expertise in SEO/SEM, lead generation, and crafting ROAS-driven campaigns on Meta & Google Ads (40+ ROAS achieved), I love blending creativity with data to create impactful results. Beyond work, I cherish collaboration and mentoring, finding joy in fostering growth and innovation within teams. If you're looking to connect with a marketing strategist who thrives on challenges and growth, let’s connect!

Location

Gurugram

AI stack

aistudio

antigravity

claude code

claude

elevenlabs

gemini

Work experience

Marketing Manager at AAFT Online, Jan 2025 - Present · 1 yr 8 mos, Gurugram, Full-funnel marketing for high-ticket diploma programs (Psychology, Ayurveda, Nutrition, Interior, Events & more). Managing a combined monthly budget of 60–80 Lakhs. Driving consistent 8+ ROAS consistently across Meta and Google Ads through feedback & funnel-based optimisations and creative iteration frameworks. Launched CRM (Leadsquared) pipeline integrating lead scoring, drip nurturing, and sales team SLA tracking. Reducing lead-to-enrolment cycle by ~28%. Owns marketing P&L; forecasting across channels: paid, SEO, email, and community. Reporting directly to CMO with performance dashboards on Power BI & Looker Studio from scratch, enabling real-time, data-backed decision-making across all channels.

Digital Marketing Manager at insideFPV.com, Jan 2024 - Jan 2025 · 1 yr 1 mo, Surat, Led end-to-end GTM for two flagship drone products (Bir V1/V2 and Elevate) across D2C (Shopify + Meta) and B2B/Government verticals simultaneously. Restructured GA4 & GTM, reducing Cost-per-Qualified-Lead by 20× within 3 months by eliminating misattributed top-of-funnel leads and tightening audience signals. Generated defence and agriculture sector leads via LinkedIn, Trade Shows, and targeted campaigns; managed PR and earned media outreach. Managed creative team of 6 and grew YouTube channel from 80 to 3,000+ subscribers through scripted content strategy. Built performance dashboards from scratch, enabling real-time attribution across all paid and organic channels.

Marketing Manager at ZeltaTech Pvt Ltd, Jul 2022 - Dec 2023 · 1 yr 6 mos, Jaipur, From GTM strategy to scaling marketing campaigns for Web3 & Crypto based products, managing a team of 8–12 across content, community, and social channels. Navigated non-standard advertising environments: Reddit Ads, Quora Ads, Twitter (X), and Programmatic DSPs within crypto/Web3 restrictions. Drove organic community growth across Telegram, Discord, and Twitter; implemented gamified referral loops that grew MAU by ~30%. Built performance dashboards enabling real-time attribution across 12+ touchpoints. Managed influencer and KOL partnerships in the crypto space, negotiating performance-based (CPA/rev-share) deal structures.

Business Support Analyst at CarDekho Group, Jul 2021 - Jul 2022 · 1 yr 1 mo, Jaipur, Managed lead distribution and delivery for top automobile OEMs (Maruti, Hyundai, Tata) collected across CarDekho's marketplace. Built analytical models to match lead intent signals with dealer inventory, bridging raw data with sales conversion requirements. Identified lead funnel leakages, improving lead conversion rate by 5%.

Marketing Internship at Flats Key, May 2020 - Jun 2020 · 2 mos, Gurugram, Haryana, India, During the internship, I was working as part of Research and Digital Marketing team and was responsible for : 1. Study on factors affecting Real Estate in Gurgaon Micro Markets & conducted research, prepared report on factors affecting real estate buying decision and livability in micro markets of Gurgaon. 2. Assisting digital marketing team in identification of Keywords and preparing SEO Optimised content for website. 3. Product research and preparation of presentations for clients. During the period of internship my performance exceeds expectations and was able to complete the project successfully on time.

Education

Master of Business Administration, Marketing, IMS Unison University

bachelor's in commerce (Hons.), International Business/Trade/Commerce, Amity University Rajasthan, Jaipur