Headline

Product Management | E-commerce & D2C Growth | GTM Strategy | Agile Delivery

About

I build and grow e-commerce products. Over the past 3+ years, I've launched 10+ digital products from concept to scale; including a D2C brand I took from zero to 500+ orders in 30 days with a 40% repeat purchase rate. My work sits at the intersection of product strategy, data, and execution. Whether it's defining a product roadmap, running A/B tests to optimize conversions, or coordinating cross-functional teams to hit launch deadlines. I bring a structured, data-driven approach to everything I do. Here's what I've delivered: → Built Orra Candles from scratch: product development, pricing, inventory, omnichannel GTM, and 40% repeat purchase rate → Led the launch of an e-commerce marketplace (Kanyashi), improving engagement by 30% and delivering 60% of marketplace revenue → Improved client conversion rates by 15-20% through funnel optimization, A/B testing, and UX improvements across 5+ brands → Drove 40% traffic growth in 2 months through data-driven campaigns and pricing experiments → Reduced delivery timelines by 25% through Agile sprint management using Jira and Notion Let's connect. I'm always open to conversations about e-commerce, product strategy, and building things people love.

Location

Bengaluru

AI stack

claude code

claude

codex

gemini

hermes agent

notebooklm

Work experience

Founder at Orra Candles, Jan 2025 - Oct 2025 · 10 mos, Built and scaled a D2C candle brand from concept to market; managing product development, pricing, inventory, omnichannel distribution, and customer retention. → Took the product from idea to 500+ orders in the first month through rapid customer discovery, iterative product design, and multi-channel GTM strategy → Achieved 40% repeat purchase rate through strategic pricing, product bundling, and customer retention loops across Instagram, exhibitions, and wholesale → Managed end-to-end operations: product development, packaging design, inventory management, logistics, and vendor coordination → Used Google Analytics to track customer behavior, optimize channel performance, and make data-backed operational decisions → Designed product assortment and packaging through customer feedback cycles and competitive benchmarking

Assistant Product Manager at Kanyashi, Jul 2021 - Jan 2025 · 3 yrs 7 mos, On-site, Led product strategy and marketplace operations for the Kanyashi e-commerce platform; from requirements definition and UX design through brand onboarding and promotional campaign execution. Bullets: → Spearheaded the end-to-end launch of Kanyashi e-commerce marketplace, improving user engagement by 30% through UX optimization and catalog enhancements → Delivered 60% of total marketplace revenue through strategic brand onboarding, product listing optimization, and 3rd-party promotional campaigns → Defined product roadmap through competitor benchmarking, user interviews, and market analysis; prioritized features using data-driven frameworks → Maintained product backlog in Jira, wrote user stories with acceptance criteria, and coordinated with design and engineering teams in agile sprints → Performed competitive analysis and market research to identify growth opportunities and inform product decisions

Education

Master's degree, Mass Communication/Media Studies, Dr. Babasaheb Ambedkar Open University (BAOU), Ahmedabad

Bachelor's degree, Mass Communication/Media Studies, National Institute of Mass Communication and Journalism, Ahmedabad