Headline

Sr. Manager - Global Digital & Growth Marketing @Netradyne | Ex Xiaomi, BankBazaar & CTS | IIM Indore | AEO | GEO | CRO | Marketing Automation

About

I’m a Digital Marketing Leader with 12+ years of experience helping SaaS brands and B2C turn marketing into real growth, not just traffic. I work across performance marketing, SEO, AEO, ABM, and lifecycle to build strategies that drive pipeline, improve ROI, and scale globally. I enjoy connecting the dots between data, customer behavior, and business goals to create marketing that actually delivers.I bring deep hands-on expertise in Google Ads, paid social, and full-funnel performance marketing, along with strong experience in enterprise and mid-market ABM. I work closely with sales, product, and web teams to refine landing pages, conversion paths, and retargeting strategies, so marketing directly supports revenue and customer acquisition efficiency.I’ve led global teams across regions, optimized full-funnel journeys, and built campaigns that balance performance with strong customer experience. At my core, I like simplifying complexity, experimenting fast, and building marketing engines that are measurable, scalable, and built for long-term growth.

Location

Greater Bengaluru Area

AI stack

aistudio

claude

deepseek

gemini

lovable

mcp

Work experience

Senior Manager - Digital Marketing at Netradyne, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India · Hybrid

Digital Marketing Manager at Netradyne, Jul 2022 - Jan 2026 · 3 yrs 7 mos, Bengaluru, Karnataka, India · Hybrid

Assistant Manager - Digital Marketing at Xiaomi India, Jan 2020 - Jul 2022 · 2 yrs 7 mos, Bengaluru, Karnataka, India, 🔹 Lead a team of marketers, designers, and analysts, driving collective success in digital marketing. 🔹 Craft tailored marketing strategies for product launches, from pre-launch to post-launch optimization. 🔹 Managed a monthly budget of 20 crores, deploying paid efforts across AdWords and Social Media for optimal ROI. 🔹 Executed SEM campaigns for product launches, driving brand visibility and uptake. 🔹Utilized platforms like YouTube, Facebook, Instagram and Twitter for targeted advertising, amplifying brand presence. 🔹Conducted A/B testing, achieving a 150% improvement in conversion rates. 🔹Develop conditional email campaigns, boosting retention rates by 23%. 🔹 Revamped strategies to expand reach and engagement. 🔹 Utilized Google Ads, Google My Business, Tag Manager, Merchant Centre, and Hubspot for streamlined processes. 🔹 Generated actionable insights through reporting on paid marketing funnels, achieving a 210% increase in conversion rates. 🔹 Improved on-page SEO, increasing page speed by 70% and organic traffic by 44%. 🔹 Leveraged site audit tools like SEMRush, Mobile-Friendly Test, SEO Site Check Up, MOZ On-Page Grader, and Browseo for optimization.

Senior SEO/SEM Specialist at Xiaomi India, Oct 2018 - Dec 2019 · 1 yr 3 mos, Greater Bengaluru Area

SEO Analyst at BankBazaar India, May 2015 - Sep 2018 · 3 yrs 5 mos, Bengaluru Area, India, 🔹 Expert in generating traffic analysis reports using Google Analytics, and integrating external data in Excel for comprehensive insights. 🔹 Skilled in using tools like WordTracker and Google AdWords Keyword Planner to identify high-volume, low-competition keywords for improved search rankings. Utilize Google Analytics to understand visitor behavior and enhance website retention. 🔹 Proficient in meta tagging, content optimization, page revamping, and interlinking for better SEO performance. 🔹 Experienced in directory submissions, article and blog submissions, forum postings, link exchanges, and social media marketing to boost online presence. 🔹 Basic knowledge of HTML and XML. 🔹 Advanced skills in MS Office products, including MS Access. 🔹 Managed and implemented new modules and configuration projects. Reviewed and recommended changes to existing processes, developed and maintained configuration policies, and executed tasks within deadlines. 🔹 Provided system configuration support based on evolving business needs. Assisted in analysis and design. 🔹 Strong ability to meet deadlines, multi-task, and solve problems effectively.

Process Associate at Cognizant Technology Solutions, Aug 2014 - May 2015 · 10 mos, Bengaluru, Karnataka, India, 🔹 Tax Researcher at JP Morgan Chase: Specialized in the US mortgage process, focusing on tax-related aspects. 🔹 Penalty and Interest Calculations: Expert in calculating penalties and interest for mortgage loans, ensuring accuracy and compliance. 🔹 Delinquent and Pending Taxes: Managed and resolved issues related to delinquent and pending taxes. 🔹 Compliance and SLA Management: Monitored and ensured adherence to routed due dates and service level agreements (SLAs). 🔹 Tax Processing: Calculated taxes and facilitated the sending of checks with bills to the appropriate mortgage loan departments. 🔹 Transaction Documentation: Documented all transactions daily, collated metrics from various associates, and prepared detailed reports. 🔹 Data Entry and Compliance: Supervised data entry operations, ensuring compliance with timeframes and maintaining data integrity. 🔹 Quality Assurance: Performed regular quality checks to uphold the accuracy and integrity of data.

Summer Trainee at Bharti AXA Life Insurance, Mar 2013 - May 2013 · 3 mos, Bengaluru, Karnataka, India, Costumer service and as personal financial advisor

Education

Executive Programme in Marktech & AI-Driven Marketing, Marketing, Indian Institute of Management, Indore

Master of Business Administration (M.B.A.), Marketing and Finance, ICFAI business school