Headline

Business Analyst @ Meesho | Understanding Creator Economics | VIT Vellore

About

I work as a business analyst at Meesho, where I’ve spent time across growth-critical areas like Reels supply, ranking, and understanding creator economics. My work mostly sits at the intersection of product, data, and decision-making. I enjoy taking messy, open-ended questions—why does reach fluctuate? What actually retains creators? Which levers move long-term value?—and breaking them down into clear analysis, teams can act on. Working across different pods taught me how platforms, creators, and business incentives interact in practice, not just on dashboards. I’ve seen how ranking logic affects visibility, how product policies shape trust, and how small changes can meaningfully impact creator economics over time. I care about doing analysis that’s grounded, practical, and honest—less about fancy models, more about understanding behavior and trade-offs. Whether it’s evaluating new product ideas, reading experiment results, or thinking through monetization, my goal is always the same: help teams make better decisions with clarity and context. I’m interested in roles and collaborations that value structured thinking, long-term outcomes, and calm execution over noise. Feel free to reach out! ✉️ Email: gforgarima933@gmail.com

Location

Hazaribag

AI stack

claude code

claude

cursor

notebooklm

openai

Work experience

Business Analyst - I at Meesho, Jun 2025 - Present · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Reels Supply - Explored supply growth through Reels and UGC by analyzing creation effort, incentives, and GenAI-assisted content workflows. Reels Ranking (Explore & Exploit) - Gained hands-on experience of how explore vs exploit ranking decisions and placements influence creator reach, visibility, and content outcomes. Affiliate & Creator Retention - Working on retention-focused initiatives to understand how product and policy choices impact creator trust and long-term earnings.

Business Analyst Intern at Meesho, Jan 2025 - Jun 2025 · 6 mos, Bengaluru, Karnataka, India, Evaluated how small UX or feature changes could significantly impact user adoption and retention. Also, explored high‑potential product ideas for scaling creator‑led surfaces .

Web Content Writer at CIDROY TECHNOLOGIES LLP, Nov 2023 - Jul 2024 · 9 mos, As a Web Content Writer at CIDROY Technologies, I weave engaging narratives and create compelling content that resonates with our audience. Collaborating closely with the team, I leverage my skills to enhance the online presence of the company and contribute to its overall success. Excited to be part of a dynamic team, I strive to deliver content that not only informs but also captivates, ensuring a meaningful connection with our target audience.

Full Stack Developer at ETHNUS, Aug 2023 - Nov 2023 · 4 mos, Remote, MERN Stack Mastery: Acquired an in-depth understanding of MongoDB, Express.js, React.js, and Node.js, empowering me to build robust, scalable, and modern web applications. Real-world Project Experience: Applied theoretical knowledge to hands-on projects, tackling challenges that mirror those encountered in professional development settings. Collaborative Development: Mastered version control with Git, enhancing my ability to collaborate seamlessly in team-based projects.

Education

Bachelor of Technology - BTech, Information Technology, Vellore Institute of Technology

12th, Science and economics, St. Xavier's School, Hazaribagh