Headline

GTM / Revenue Analytics Analyst | CRM & Lead Operations | Salesforce | Power BI | SQL | Funnel & Pipeline Analytics | Business Intelligence | Business Analyst | AI for Business Operations | Ex Analyst @ Deloitte

About

I’m a GTM / Revenue Analytics professional with experience across Marketing Operations, Sales Operations, and Business Operations in SaaS environments. My work sits at the intersection of CRM, lead operations, data analytics, and business decision-making. I focus on understanding how leads move through the funnel, maintaining CRM data quality, analyzing pipeline and revenue performance, and turning operational data into actionable insights. I work with tools including Salesforce, Power BI, SQL, Excel, and CRM/automation platforms to build reporting solutions, monitor operational KPIs, identify funnel and pipeline trends, and improve data-driven decision-making. Across my experience at Freshworks, Deloitte, and Kapture CX, I have worked closely with Sales, Marketing, and cross-functional teams on areas including lead management, CRM data quality, reporting, funnel analysis, pipeline analytics, process improvement, and operational automation. I’m particularly interested in opportunities in: • GTM / Revenue Operations • Sales Operations & Analytics • CRM / CRM Operations • Business Analytics • Revenue Analytics • Business Intelligence • Commercial Operations I’m particularly interested in solving cross-functional business problems where CRM, data, and revenue operations intersect, and in contributing to teams that use analytics to improve processes, decision-making, and business performance. Interested in working with global teams and applying my experience across diverse business environments.

Location

India

AI stack

antigravity

claude code

deepseek

gemini

github copilot

n8n

Work experience

Marketing operations Specialist at Freshworks, Jun 2025 - Present · 1 yr 4 mos, Marketing Operations Specialist | Freshworks • Manage lead operations and CRM processes, including lead routing, assignment updates, enrichment, and data-quality workflows to support accurate and timely lead distribution. • Analyze lead flow, funnel performance, conversion trends, and operational KPIs to identify bottlenecks and improve sales and marketing processes. • Build and maintain Salesforce reports and Power BI dashboards to provide visibility into lead performance, funnel movement, SLA adherence, and operational metrics. • Partner with Sales, Marketing, RevOps, and IT teams to investigate lead assignment issues, segmentation requirements, CRM data-quality concerns, and process improvements. • Conduct CRM data audits, validation checks, and duplicate/data-quality reviews to improve data integrity and reporting reliability. • Support automation and workflow improvements that reduce manual operational effort and improve consistency across lead management and reporting processes. • Monitor lead routing and assignment performance, helping improve routing accuracy, SLA adherence, and turnaround time. • Translate business requirements into scalable reporting, data models, and operational solutions that improve visibility and decision-making.

Business Operations Analyst at Deloitte, Mar 2024 - May 2025 · 1 yr 3 mos, India, Served as a key point of contact between Sales, Marketing, and Support teams to align processes and support strategic, revenue-driving initiatives. Designed and maintained data-driven dashboards using Excel and Power BI, increasing sales forecast accuracy by 25% and enabling more effective business planning. Conducted pipeline analysis to identify inefficiencies, resulting in a 10-day reduction in the average sales cycle. Improved CRM data accuracy by 30% through regular audits and data hygiene initiatives, ensuring reliable reporting and insights. Collaborated with Sales and Marketing leadership to standardize reporting processes, reducing manual effort and report turnaround time by 30%. Generated actionable insights from sales and marketing data, directly contributing to a 20% increase in average deal size. Automated recurring sales reports in Power BI, boosting operational efficiency and cutting manual reporting time by 40%.

Sales Operations Analyst at Kapture CX, May 2022 - Jan 2024 · 1 yr 9 mos, Bengaluru, Coordinate between sales, and marketing teams to ensure smooth lead progression through the sales pipeline and assess the quality of the marketing leads generated. Analyzed data from marketing campaigns to extract valuable insights, optimizing campaign performance and audience engagement. Involved in data analysis and insights generation, across Marketing, Sales, and Support to plan, forecast, and implement revenue-generating strategies

Marketing Intern at REACH Technologies, Dec 2020 - Dec 2020 · 1 mo, India

Corporate Finance Intern at Tata Steel, May 2020 - Jun 2020 · 2 mos, India

Education

Master of Business Administration - MBA, Asbm university

Bachelor of Commerce - BCom, ARKA JAIN UNIVERSITY, Jamshedpur, Jharkhand