---
title: "Garima Khirwar - Senior Product Analyst in Gurugram | Tal"
description: "Meet Garima Khirwar, Senior Product Analyst @ Housing.com | Driving Data-Driven Insights based in Gurugram. AI stack includes antigravity, claude code, and codex."
image: "https://tal.club/meet/garima-khirwar/share-image"
---

# Garima Khirwar on Tal

## Headline

Senior Product Analyst @ Housing\.com \| Driving Data\-Driven Insights

## About

Product & Business Analyst with 5\+ years of experience leveraging data to drive product strategy, growth, and operational excellence\. Passionate about building scalable analytics frameworks, optimizing business processes, and delivering measurable impact through data\-driven decision\-making\. Skilled in SQL, databricks, Python, BigQuery, GA4, experimentation, and BI tools\.

## Location

Gurugram

## AI stack

antigravity

claude code

codex

gemini

perplexity

ChatGPT

## Work experience

Senior Product Analyst at Housing\.com \(REA India\), Oct 2025 \- Present · 1 yr

Manager at PW \(PhysicsWallah\), Apr 2023 \- Oct 2025 · 2 yrs 7 mos

Product Analyst at PW \(PhysicsWallah\), Jan 2023 \- May 2023 · 5 mos

Senior Product Analyst at Physics Wallah \(PW\), Jul 2022 \- Oct 2025 · 3 yrs 4 mos, Lead Scoring & Conversion: Enabled the Lead Intelligence Model for 250K\+ daily leads by supporting the design of data\-driven scoring and prioritization logic through hypothesis testing and statistical analysis, boosting conversions by 15%, reducing time to conversion by 20%, and cutting data processing time by 50% through scalable pipeline architecture\. AI Calling Analytics: Built the performance analytics layer for AI agent\-driven calling\. Applied causal inference techniques to identify critical drop\-offs in call flows that reshaped lead routing logic and counseling strategy\. Conversion & Payments: Designed a conversion optimization framework spanning loan integration, checkout UX, and counseling funnels, improving unit economics \(CAC, LTV\) and increasing transaction success rates by 15%\. A/B Testing & Sign\-up Optimization: Diagnosed OTP\-related sign\-up friction and churn through structured A/B testing, hypothesis testing, and SEO interventions, unlocking 20% growth on Android and 30% growth on Web\. Growth & SEO: Implemented SEO strategy and built a projection model, aligned to KPIs and OKRs, that informed marketing investment decisions, driving a 35% organic traffic increase, improved retention, and 60% overall growth YoY\.

Data Analyst at PW \(PhysicsWallah\), Jul 2022 \- Jan 2023 · 7 mos

Data Analytics \- I at Trell, Nov 2021 \- Jul 2022 · 9 mos, Bengaluru, Karnataka, India

Data Analyst at Trell, Jun 2021 \- Jul 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Ad Optimization: Increased campaign CTR by 50% through A/B testing and content optimization\. Built real\-time Metabase dashboards tracking ad performance, engagement, and sales trends\. Business Reviews: Led Weekly Business Reviews \(WBR\)\. Owned the data narrative that shaped content strategy and revenue decisions across stakeholders\.

## Education

Bachelor of Technology, Electrical and Electronics Engineering, kiet group of institutions

[View the original profile](https://tal.club/meet/garima-khirwar)

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