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Garima Khirwar

Senior Product Analyst @ Housing.com | Driving Data-Driven Insights

Gurugram

5+ years of work experience

Housing.com (REA India)
Oct 20251 yrPresent

PW (PhysicsWallah)
Apr 20232 yrs 7 mosOct 2025

PW (PhysicsWallah)
Jan 20235 mosMay 2023

Physics Wallah (PW)
Jul 20223 yrs 4 mosOct 2025

Lead Scoring & Conversion: Enabled the Lead Intelligence Model for 250K+ daily leads by supporting the design of data-driven scoring and prioritization logic through hypothesis testing and statistical analysis, boosting conversions by 15%, reducing time to conversion by 20%, and cutting data processing time by 50% through scalable pipeline architecture. AI Calling Analytics: Built the performance analytics layer for AI agent-driven calling. Applied causal inference techniques to identify critical drop-offs in call flows that reshaped lead routing logic and counseling strategy. Conversion & Payments: Designed a conversion optimization framework spanning loan integration, checkout UX, and counseling funnels, improving unit economics (CAC, LTV) and increasing transaction success rates by 15%. A/B Testing & Sign-up Optimization: Diagnosed OTP-related sign-up friction and churn through structured A/B testing, hypothesis testing, and SEO interventions, unlocking 20% growth on Android and 30% growth on Web. Growth & SEO: Implemented SEO strategy and built a projection model, aligned to KPIs and OKRs, that informed marketing investment decisions, driving a 35% organic traffic increase, improved retention, and 60% overall growth YoY.
PW (PhysicsWallah)
Jul 20227 mosJan 2023

Trell
Nov 20219 mosJul 2022

Bengaluru, Karnataka, India

Trell
Jun 20211 yr 2 mosJul 2022

Bengaluru, Karnataka, India

Ad Optimization: Increased campaign CTR by 50% through A/B testing and content optimization. Built real-time Metabase dashboards tracking ad performance, engagement, and sales trends. Business Reviews: Led Weekly Business Reviews (WBR). Owned the data narrative that shaped content strategy and revenue decisions across stakeholders.

Garima’s AI Stack

antigravity
antigravity
claude code
claude code
codex
codex
gemini
gemini
perplexity
perplexity
ChatGPT
ChatGPT

Education

kiet group of institutions

Bachelor of Technology, Electrical and Electronics Engineering

kiet group of institutions

20174 yrs2021

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Headline

Senior Product Analyst @ Housing.com | Driving Data-Driven Insights

About

Product & Business Analyst with 5+ years of experience leveraging data to drive product strategy, growth, and operational excellence. Passionate about building scalable analytics frameworks, optimizing business processes, and delivering measurable impact through data-driven decision-making. Skilled in SQL, databricks, Python, BigQuery, GA4, experimentation, and BI tools.

Location

Gurugram

AI stack

antigravity

claude code

codex

gemini

perplexity

ChatGPT

Work experience

Senior Product Analyst at Housing.com (REA India), Oct 2025 - Present · 1 yr

Manager at PW (PhysicsWallah), Apr 2023 - Oct 2025 · 2 yrs 7 mos

Product Analyst at PW (PhysicsWallah), Jan 2023 - May 2023 · 5 mos

Senior Product Analyst at Physics Wallah (PW), Jul 2022 - Oct 2025 · 3 yrs 4 mos, Lead Scoring & Conversion: Enabled the Lead Intelligence Model for 250K+ daily leads by supporting the design of data-driven scoring and prioritization logic through hypothesis testing and statistical analysis, boosting conversions by 15%, reducing time to conversion by 20%, and cutting data processing time by 50% through scalable pipeline architecture. AI Calling Analytics: Built the performance analytics layer for AI agent-driven calling. Applied causal inference techniques to identify critical drop-offs in call flows that reshaped lead routing logic and counseling strategy. Conversion & Payments: Designed a conversion optimization framework spanning loan integration, checkout UX, and counseling funnels, improving unit economics (CAC, LTV) and increasing transaction success rates by 15%. A/B Testing & Sign-up Optimization: Diagnosed OTP-related sign-up friction and churn through structured A/B testing, hypothesis testing, and SEO interventions, unlocking 20% growth on Android and 30% growth on Web. Growth & SEO: Implemented SEO strategy and built a projection model, aligned to KPIs and OKRs, that informed marketing investment decisions, driving a 35% organic traffic increase, improved retention, and 60% overall growth YoY.

Data Analyst at PW (PhysicsWallah), Jul 2022 - Jan 2023 · 7 mos

Data Analytics - I at Trell, Nov 2021 - Jul 2022 · 9 mos, Bengaluru, Karnataka, India

Data Analyst at Trell, Jun 2021 - Jul 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Ad Optimization: Increased campaign CTR by 50% through A/B testing and content optimization. Built real-time Metabase dashboards tracking ad performance, engagement, and sales trends. Business Reviews: Led Weekly Business Reviews (WBR). Owned the data narrative that shaped content strategy and revenue decisions across stakeholders.

Education

Bachelor of Technology, Electrical and Electronics Engineering, kiet group of institutions