Headline

Product Manager 2 | FinTech Growth & Retention | 0-to-1 Builds & PLG

About

I’ve spent the last 8 years getting handed the "undefined problem", the kind without a playbook yet. From starting out as the sole product hire on an AI diagnostics platform at SigTuple to solo-owning 0-to-1 retention engines and card ecosystems at Zeta, my work centers on a simple obsession: understanding why people do what they do, and building products that solve real human friction. What drives me isn’t just shipping features; it’s connecting raw human psychology with business metrics. Why does a user pick one card design over another? What makes someone walk away right before activating? Answering these questions is how I've helped drive products like PayZapp and the Pixel Credit Card—combining quantitative funnel analysis with deep qualitative research to lift card activations to 89%, push Week 8 retention to 53%, and launch partnerships that brought in over 115K applications in a single campaign. I don't just stop at the PRD handoff—I stay with a product through pilots, regulatory navigation, design, and user adoption. Having collaborated with teams across time zones and delivered platforms internationally (like handing off clean B2B builds to Sodexo UK), I thrive in asynchronous, documentation-first environments where autonomy, speed, and clear context matter most.

Location

Greater Bengaluru Area

AI stack

claude code

claude

cursor

gemini

lovable

n8n

Work experience

Product Manager-2 at Zeta, Apr 2024 - Present · 2 yrs 5 mos, • Spearheaded the Rewards and Growth initiative for Pixel, an all-digital credit card in collaboration with a leading Indian private bank. • Leveraged quantitative analysis and user research to enhance customer acquisition, activation, and retention strategies. • Achieved recognition by winning the Pixel Hackathon for a credit-card tokenization solution that boosted activation

Associate Product Manager (Rewards + Growth) at Zeta, Jan 2022 - Apr 2024 · 2 yrs 4 mos, Bengaluru, Karnataka, India, • Owned the rewards and retention roadmap for PayZapp, enhancing user engagement and loyalty. • Led the successful IPL “Jeeto Dhan Dhana Dhan” campaign, achieving a 31% CTR and 28% new-user activation. • Collaborated with cross-functional teams to stabilize rewards issuance and automate marketing workflows.

Product Analyst - II at Zeta, May 2020 - Jan 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Developed a B2B2C digital rewards and recognition platform for a leading UK MNC, enhancing employee engagement for over 400K users. • Designed a back-office portal for SKU and voucher management, streamlining reward redemption processes. • Launched bulk voucher distribution for HRs, enabling instant employee rewards and recognition. • Conducted an on-site client handover in the UK, managing the project from discovery to delivery.

Senior Product Analyst at SigTuple, Dec 2018 - Apr 2020 · 1 yr 5 mos, Bengaluru Area, India, SigTuple builds intelligent solutions in the Medical Diagnostic Space. They aim to create a data driven, machine learned, cloud based solution for detection of anomalies and trends in medical data, which improves the accuracy and efficiency of disease diagnosis. Owned the entire product lifecycle for multiple products(Web and Mobile) in the diagnostic space.

Product Analyst at SigTuple, Nov 2017 - Dec 2018 · 1 yr 2 mos, Bengaluru Area, India

Programmer Analyst at GapAble, Oct 2016 - Feb 2017 · 5 mos, Singapore, Served as a key member of software development team as a Programmer Analyst on a software that allow companies to improve all types of management, business and HR talent decisions.

Application Consultant at NCS Group, Dec 2015 - Feb 2016 · 3 mos, Singapore, Worked as a .Net Programmer on Agile development team on a project basis migrating web applications from User requirements to .Net

Business Analyst Intern at novaCITYNETS, Apr 2015 - Aug 2015 · 5 mos, Singapore

Education

Post Graduate Diploma, System Analysis, National University of Singapore

Bachelor’s Degree, Instrumentation Technology/Technician, Ramaiah Institute Of Technology